Prof. Dr. Ester Reijnen

Projects

• Cyber Resilience Network For The Canton Of Zurich / Team member / ongoing
• Doing good with Virtual Reality? / Project leader / completed
• Rail Transport Service Environment / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• Bläuer, L. et al. (2026) 'Promoting healthier food purchases via social media : the role of polls and their visual features', Frontiers in Nutrition, 13(1726586). doi: 10.3389/fnut.2026.1726586.
• Catarci, D., Laasner Vogt, L. and Reijnen, E. (2025) 'Changing tracks : how different visual presentations of travel itineraries impact the choice between plane and train', Frontiers in Psychology, 16(1588280). doi: 10.3389/fpsyg.2025.1588280.
• Reijnen, E. et al. (2024) 'Humor and the willingness to buy healthy food posted on Instagram', Frontiers in Psychology, 15(1419648). doi: 10.3389/fpsyg.2024.1419648.
• Laasner Vogt, L. et al. (2024) 'The number of pictograms about side effects on the medication package influences medication risk perception', European Journal of Psychology Open, 83(2), pp. 71–81. doi: 10.1024/2673-8627/a000058.
• Catarci, D., Laasner Vogt, L. and Reijnen, E. (2024) 'Online food choices : when do 'recommended by' labels work?', Foods, 13(6), p. 928. doi: 10.3390/foods13060928.
• Kühne, S. J. and Reijnen, E. (2023) 'Buy solar, get cashback : do consumer subsidies described as promotions influence electricity choices?', Frontiers in Psychology, 14(1155556). doi: 10.3389/fpsyg.2023.1155556.
• Kühne, S. J. et al. (2023) 'Can carbon labels encourage green food choices?', Frontiers in Psychology, 13(902869). doi: 10.3389/fpsyg.2022.902869.
• Reijnen, E. et al. (2023) 'Do pictograms on medication packages cause people to consult package inserts less often? If so, with what consequences?', Behavioral Sciences, 13(8), p. 696. doi: 10.3390/bs13080696.
• Reijnen, E. et al. (2022) 'Well-designed medical pictograms accelerate search', Applied Ergonomics, 103(103799). doi: 10.1016/j.apergo.2022.103799.
• Kühne, S. J. et al. (2022) 'Labels affect food choices, but in what ways?', Nutrients, 14(15), p. 3204. doi: 10.3390/nu14153204.
• Reijnen, E., Kühne, S. J. and Ritter, R. (2021) 'A healthier beverage choice is based on a subjective assessment of sweet taste', Journal of Food Research, 10(2), pp. 47–55. doi: 10.5539/jfr.v10n2p47.
• Kühne, S. J., Reijnen, E. and Ritter, R. (2021) 'Appliance-based solar certificates : a new way of going green', Energy Policy, 148(111986). doi: 10.1016/j.enpol.2020.111986.
• Reijnen, E. et al. (2019) 'Choosing or rejecting a food item, does framing matter? And what has sugar to do with it!', Appetite, 143(104410). doi: 10.1016/j.appet.2019.104410.
• Reijnen, E. et al. (2019) 'Nudged to a menu position: the role of "I'm Loving It"!', Journal of Consumer Policy, 42(3), pp. 441–453. doi: 10.1007/s10603-019-09413-4.
• Kühne, S. J., Reijnen, E. and Crameri, A. (2019) 'When too few is bad for the environment : choice set size and default effects for electricity products', Swiss Journal of Psychology, 79(1), pp. 35–41. doi: 10.1024/1421-0185/a000232.

Written conference contributions, peer-reviewed

• Bläuer, L., Laasner Vogt, L. and Reijnen, E. (2025) 'How do visual features of social media polls influence the purchase of healthy/unhealthy food products?', in 47th European Conference on Visual Perception (ECVP), Mainz, Germany, 24-28 August 2025. ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-36420.
• Laasner Vogt, L., Bremermann-Reiser, S. M. and Reijnen, E. (2025) 'Influence of visual cues on the medication package on correct dosing', in 47th European Conference on Visual Perception (ECVP), Mainz, Germany, 24-28 August 2025. ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-34074.
• Catarci, D., Bläuer, L. and Reijnen, E. (2025) 'Combining social norm nudges for sustainable online meal choices', in 47th European Conference on Visual Perception, Mainz, Germany, 24-28 August 2025. ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-34368.
• Bremermann-Reiser, S. M., Catarci, D. and Reijnen, E. (2025) 'Does unpacking CO2 emissions and visualization of travel itinerary impact travel choice?', in 47th European Conference on Visual Perception (ECVP), Mainz, Germany, 24-28 August 2025. ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-34516.
• Laasner Vogt, L., Catarci, D. and Reijnen, E. (2024) 'Impact of visual references on consumer assessment of medication dosage', in 46th European Conference on Visual Perception (ECVP), Aberdeen, Scotland, 25-29 August 2024. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-31477.
• Catarci, D., Laasner Vogt, L. and Reijnen, E. (2024) 'Changing tracks : how visual presentations of travel itineraries impact the choice between plane and train', in 46th European Conference on Visual Perception (ECVP), Aberdeen, Scotland, 25-29 August 2024. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-31471.
• Catarci, D., Laasner Vogt, L. and Reijnen, E. (2023) 'Menu recommendations : when do they work?', in 1. Swiss Nutrition Research Symposium - Sustainable Diet and Metabolic Health, Bern, Switzerland, 10 November 2023. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-29760.
• Catarci, D. et al. (2023) 'Online food choices : when does "recommended by" work?', in 45th European Conference on Visual Perception, Paphos, Cyprus, 27-31 August 2023. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-28650.
• Laasner Vogt, L. et al. (2023) 'Verbal or visual representation of side effects : does this affect the judgement of driving behavior?', in 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
• Kühne, S. J., Reijnen, E. and Bremermann-Reiser, S. M. (2022) 'Does unpacking the carbon footprint affect travel choices?', in Society for Judgment and Decision Making Annual Meeting, San Diego, USA, 10-13 November 2022. Available at: https://sjdm.org/presentations/2022-Poster-Kuehne-Swen-Support-Unpacking-Footprint.pdf.
• Kühne, S. J. and Reijnen, E. (2022) 'Buy solar, get cash back : do rebate description of subsidies influence your electricity choice?', in 27th International Association for People-Environment Studies (IAPS) Conference, Lisboa, Portugal, 4-8 July 2022.
• Laasner Vogt, L., Kühne, S. J. and Reijnen, E. (2022) 'Do visual aids on medication packages make your drug use safer?', in Vision Science Society 2022, St. Pete Beach, FL, USA, 13-18 May 2022. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-26028.
• Kühne, S. J., Hackenfort, M. and Reijnen, E. (2017) 'It's time to switch: when do consumers switch to more energy-efficient appliances', in Garcia Mira, R. et al. (eds) Book of abstracts : International Conference on Envirionmental Psychology, p. 295.
• Kühne, S. J., Hackenfort, M. and Reijnen, E. (2016) 'Energy efficient technology - badly communicated : the importance of energy label design', in Cognitive Psychology Section Annual Conference. British Psychological Society, p. 73.

Other publications

Hackenfort, M. et al. (2017) Chancen und Risiken der Nutzung von digitalen Brillen im Strassenverkehr. Edited by M. Hackenfort. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-1272.

Oral conference contributions and abstracts

• Kühne, S. J., Reijnen, E. and Bremermann-Reiser, S. M. (2023) 'A little thanks misses the mark : does communicating gratitude affect green travel choices?', in International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.
• Kühne, S. J. et al. (2021) 'Can CO2e labels encourage green food choices?', in International Conference on Environmental Psychology, Siracusa, Italy, 5-8 October 2021.
• Fabrikant, S., Reijnen, E. and Weber, W. (2020) 'Virtual reality and political decision-making', in Digital Democracy Workshop, Zurich, 5-6 November 2020.
• Lohmann, A. C. et al. (2018) 'Train, Plane or Skype? Testing possible interventions to reduce flight emissions at Zurich University of Arts', in Behave 2018 : Book of Abstracts. Zürich: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Gosteli, F. et al. (2018) 'Reducing single-use waste : determinant factors for the use of reusable dishes on a university campus', in Behave 2018 : Book of Abstracts. Zürich: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Högger, M. et al. (2018) 'How to motivate people to eat more environmental friendly? : an intervention study that investigates also on unconscious processes', in Behave 2018 : Book of Abstracts. Zürich: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Hartmann, C. et al. (2016) 'Plane or train? : CO2-emission information, price and some other factors explaining travel mode choices by millennials', in 4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016), Coimbra, Portugal, 8-9 September 2016.
• Hackenfort, M., Hartmann, C. and Reijnen, E. (2016) ''Times are changing' - why people change the way they travel : finding and explaining specific reasons for changes in travel modes', in 4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016), Coimbra, Portugal, 8-9 September 2016.

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