Dr. Thorsten Busch

Arbeit an der ZHAW

Tätigkeit

Dozent

Arbeits- und Forschungsschwerpunkte

digitale Unternehmensethik, Technik-Ethik, AI-Ethik, digitale Spiele, digitales Marketing, digitale Nachhaltigkeit

Lehrtätigkeit

Vor seiner Tätigkeit an der ZHAW hat Thorsten Busch in den letzten Jahren eine Vielzahl von Kursen in den Bereichen digital business ethics, responsible innovation, digital games und digital marketing ethics unterrichtet, u.a. an der Universität St. Gallen (CH), Trinity Business School (IE) und HEC Montréal (CA).

Lehrtätigkeit in der Weiterbildung

MAS Business Administration

Berufserfahrung

Thorsten Busch hat in den letzten Jahren eine Vielzahl von Kursen in den Bereichen digital business ethics, responsible innovation, digital games und digital marketing ethics unterrichtet, u.a. an der Universität St. Gallen (CH), Trinity Business School (IE) und HEC Montréal (CA). Seine Forschung wurde vorgestellt an führenden Universitäten (bspw. MIT, University of Oxford, McGill University) und publiziert in Zeitschriften wie dem Journal of Business Ethics, Ethics & Information Technology sowie Convergence. Vor seiner Anstellung an der ZHAW war Thorsten Busch u.a. tätig als Postdoctoral Fellow in game studies an der Concordia University in Montréal (CA), Visiting Assistant Professor in corporate social responsibility an der Universität Konstanz (DE) sowie Senior Research Fellow in data ethics an der Universität St. Gallen (CH).
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2007 - heute

Aus- und Weiterbildung

Ausbildung

M.A./Ph.D.
Thorsten Busch hält einen M.A. in Politik- und Wirtschaftswissenschaften der Universität Oldenburg (DE) und einen Ph.D. der Universität St. Gallen (CH). Im Jahr 2010 nahm er teil am Summer Doctoral Programme des Oxford Internet Institute (UK) und war Gastforscher am Berkman Center for Internet and Society, Harvard University (US).
2007 - 2013

Netzwerk

Social Media

www.twitter.com/DigitalEthics

Projekte

• Ludic Culture Hub / Co-Projektleiter:in / laufend
• Wie engagieren sich Unternehmen für die Demokratie? / Teammitglied / laufend
• Making citizen science sustainable: Proposing an ethical business model for the Play Science platform / Projektleiter:in / abgeschlossen

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

• Busch, T. and Lorch, A. (2024) 'Ökonomischer und technologischer Determinismus sind zwei Seiten derselben Medaille : Technik-Ethik aus der Perspektive der integrativen Wirtschaftsethik', Zeitschrift für Wirtschafts- und Unternehmensethik, 25(3), pp. 429–450. doi: 10.5771/1439-880X-2024-3-429.
• Consalvo, M., Busch, T. and Jong, C. (2016) 'Playing a better me : how players rehearse their ethos via moral choices', Games and Culture, 14(3), pp. 216–235. doi: 10.1177/1555412016677449.

Buchbeiträge, peer-reviewed

• Busch, T., Chee, F. and Sihvonen, T. (2025) 'Together we stand, divided we fall : how can game developers navigate the economic, social, and environmental sustainability challenges of the game industry?', in Prax, P., Whittle, C., and York, T. (eds) The Game Needs to Change. Towards Sustainable Game Design. CRC Press. doi: 10.1201/9781003512400-8.
• Busch, T. and Chee, F. (2025) 'Critical AI literacies as a driver of ethics education', in Hoffmann, C. H. and Bansal, D. (eds) AI ethics in practice : navigating academic insight, managerial expertise, and philosophical inquiry. Cham: Springer, pp. 41–55. doi: 10.1007/978-3-031-87023-1_4.
• Leicht-Deobald, U. et al. (2022) 'The challenges of algorithm-based HR decision-making for personal integrity', in Martin, K., Shilton, K., and Smith, J. (eds) Business and the Ethical Implications of Technology. Cham: Springer, pp. 71–86. doi: 10.1007/978-3-031-18794-0_5.

Schriftliche Konferenzbeiträge, peer-reviewed

• Frau, D., Grammenou, A. and Busch, T. (2026) 'Inclusive nonbinary gender identity practices in Swiss organizations', in 26th EURAM Annual Conference, Kristiansand, Norway, 16-19 June 2026.
• Busch, T. and Roth, F. (2025) 'Does CSR make organizations more resilient? Conceptualizing the relationship between CSR and organizational resilience of "woke" football clubs in high-risk, scandal-ridden contexts', in Paper Development Workshop in Organization Studies and Theory, Winterthur, Switzerland, 1-3 October 2025.
• Busch, T. et al. (2025) 'Social sustainability in esports teams : how practices, policies, and governance structures play a role', in International Conference for an Inclusive Digital Society (IDS), Leuven, Belgium, 15-16 September 2025.
• Frau, D., Grammenou, A. and Busch, T. (2025) 'Implementation of inclusive gender identity practices : empirical evidence from Swiss organizations', in Gender, Work & Organizations Conference, Nantes, France, 21-23 July 2025.
• Busch, T., Sihvonen, T. and Chee, F. (2025) 'At the crossroads of game studies and business ethics : what are the sustainability obligations of stakeholders in the game industry?', in Abstract Proceedings of DiGRA 2025: Games at the Crossroads. Tampere: Digital Games Research Association. doi: 10.26503/dl.v2025i3.2527.
• Busch, T. et al. (2025) 'Cultivating responsible practices as entrepreneurship educators', in 3E Conference, Munich, Germany, 21-23 May 2025.
• Voegtlin, C., Busch, T. and Roth, F. (2025) 'Pro-democracy corporate sociopolitical activism : investigating the consequences of companies' engagement against the rise of anti-democratic populism in Europe', in 36th Annual Conference of the International Association For Business & Society (IABS), Maastricht, The Netherlands, 4-6 April 2025.
• Busch, T. and Roth, F. (2025) 'Does C$R make organizations more resilient? Conceptualizing the relationship between CSR and organizational resilience of "woke" football clubs', in 36th Annual Conference of the International Association For Business & Society (IABS), Maastricht, The Netherlands, 4-6 April 2025.
• Busch, T. and Roth, F. (2024) 'Does CSR make organizations more resilient? Conceptualizing the relationship between CSR and organizational resilience of "woke" football clubs in high-risk, scandal-ridden contexts', in European Business Ethics Network (EBEN) Research Conference, Lugano, Switzerland, 10-11 October 2024.
• Vögtlin, C., Roth, F. and Busch, T. (2024) 'Corporate political activism and democracy : why should business leaders engage in public debates?', in European Business Ethics Network (EBEN) Research Conference, Lugano, Switzerland, 10-11 October 2024.
• Busch, T., Chee, F. and Sihvonen, T. (2024) 'Sustainability challenges in the games industry', in 2024 IEEE Conference on Games (CoG). IEEE. doi: 10.1109/CoG60054.2024.10645534.
• Busch, T., Chee, F. and Sihvonen, T. (2024) 'Sustenance for whom, and how? : sustainability challenges in the games industry', in Canadian Game Studies Association (CGSA) Annual Conference, Montréal, Canada, 15-18 June 2024.
• Busch, T. and Lorch, A. (2024) 'Das System wird's schon richten? Integrative Wirtschaftsethik als zeitloses Antidot gegen blinde Markt- und Technologie-Gläubigkeit', in Workshop "Integrative Wirtschaftsethik – Rückblick und Ausblick", St.Gallen, Schweiz, 1.-2. Februar 2024.

Weitere Publikationen

• Busch, T., Chee, F. and Sihvonen, T. (2024) 'Sustaining the future of the games industry : a call to action', in Canadian Communication Association (CCA) Conference, Montréal, Canada, 17-21 June 2024.
• Busch, T., Roth, F. and Clemente, M. (2023) 'Why do football clubs commit to CSR, and how does that commitment impact their organizational resilience? : the case of "progressive" football clubs in Germany, Switzerland and the UK', in 39th EGOS Colloquium, Cagliari, Italy, 5-9 July 2023.
• Busch, T. (2020) Data science and the ethics of nudging : lecture at University of St.Gallen, 2020.
• Ebert, I., Busch, T. and Wettstein, F. (2020) Business and human rights in the data economy : a mapping and research study. Berlin: German Institute for Human Rights. doi: 10.21256/zhaw-26910.
• Busch, T. (2019) Introduction to data ethics : lecture at University of St.Gallen, 2019.
• Leicht-Deobald, U. et al. (2019) 'The challenges of algorithm-based HR decision-making for personal integrity', Journal of Business Ethics, 160(2), pp. 377–392. doi: 10.1007/s10551-019-04204-w.

Mündliche Konferenzbeiträge und Abstracts

• Voegtlin, C. et al. (2025) 'Pro-democracy corporate activism : exploring business's role in safeguarding democratic values', in Academy of Management Proceedings. Academy of Management. doi: 10.5465/amproc.2025.10782symposium.
• Busch, T., Chee, F. and Sihvonen, T. (2024) 'The games industry has never been sustainable : a call to action', in ACM Ethical Games Conference, online, 11-12 January 2024.

Publikationen vor Tätigkeit an der ZHAW

Thorsten Buschs Forschung wurde vorgestellt an führenden Universitäten (bspw. MIT, University of Oxford, McGill University) und publiziert in Zeitschriften wie dem Journal of Business Ethics, Ethics & Information Technology sowie Convergence. Vor seiner Anstellung an der ZHAW war Thorsten Busch u.a. tätig als Postdoctoral Fellow in game studies an der Concordia University in Montréal (CA), Visiting Assistant Professor in corporate social responsibility an der Universität Konstanz (DE) sowie Senior Research Fellow in data ethics an der Universität St. Gallen (CH).

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