Omnichannel-Benchmark Study for a Pharmaceutical Company
Description
The present study comprises a comprehensive omnichannel marketing benchmark analysis, systematically incorporating international best practices and conducting a comparative assessment of relevant HCP platforms, with the aim of deriving well-founded insights for the further development of effective omnichannel strategies.
Key data
Projectlead
Project team
Project status
completed, 11/2020 - 12/2020
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Pharmaunternehmung
Project budget
5'500 CHF