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Omnichannel-Benchmark Study for a Pharmaceutical Company

Description

The present study comprises a comprehensive omnichannel marketing benchmark analysis, systematically incorporating international best practices and conducting a comparative assessment of relevant HCP platforms, with the aim of deriving well-founded insights for the further development of effective omnichannel strategies.

Key data

Projectlead

Project team

Project status

completed, 11/2020 - 12/2020

Institute/Centre

Institute of Marketing Management (IMM)

Funding partner

Pharmaunternehmung

Project budget

5'500 CHF