Design Thinking Projects 2020
Description
The design thinking projects are carried out as part of the elective modules "Design Thinking" in the Master in Business Administration with specialization in Marketing and "Customer Centric Innovation" in the Master in Business Administration with specialization in Innovation and Entrepreneurship. The projects aim to enable students to develop technical, methodological, social and personal skills in the context of practical work as an identifiable personal achievement. The six teams solved challenging problems for renowned practice partners using the design thinking approach.
Key data
Projectlead
Deputy Projectlead
Prof. Dr. Michael Klaas
Project team
Project status
completed, 01/2020 - 09/2020
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Foundation; Third party
School of Management and Law
Theaterstrasse 17
8400 Winterthur