Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers
Description
Target group analysis and product requirement definition: Semi-structured interviews and web-based product demonstrations with clinical study nurses.
Key data
Projectlead
Project team
Project partners
BÜHLMANN Laboratories AG
Project status
completed, 03/2019 - 12/2019
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
BÜHLMANN Laboratories AG; Innovationsscheck / Projekt Nr. 35567.1 INNO-LS
Project budget
15'000 CHF
School of Management and Law
Theaterstrasse 17
8400 Winterthur