Zurich University
of Applied Sciences

Omnichannel country study for international MedTech company in the dental sector

Description

This project aims to develop an omnichannel marketing strategy for the servitisation offerings of a Dental MedTech manufacturer.

Based on a literature review of international best practices and semi-structured interviews with dentists and dental labs, practical recommendations for international management were derived.

The focus is on effectively integrating digital and analog channels to enhance customer engagement and service quality.

Key data

Projectlead

Dr. Jens Haarmann

Project team

Umut Demiriz, Gianluca Galeno

Project status

completed, 05/2022 - 07/2022

Institute/Centre

Institute of Marketing Management (IMM)

Funding partner

Dental-MedTech-Unternehmen

Project budget

21'000 CHF

Portrait photo of Dr. Jens Haarmann

Dr. Jens Haarmann

School of Management and Law
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 61 52
jens.haarmann@zhaw.ch

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