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Evaluation of the Product-Market Fit and International Expansion Strategy for a Physician-Patient Com Platform

Description

Evaluation of the product-market fit for the international expansion of a digital health startup with a physician-patient com platform.

This involves examining whether the existing digital health product meets the needs and expectations of the target markets. Key aspects include the analysis of regulatory requirements, the cultural acceptance of digital health solutions, and the adaptation to local healthcare systems and user habits.

Key data

Projectlead

Project team

Project partners

heyPatient AG

Project status

completed, 05/2021 - 12/2021

Institute/Centre

Institute of Marketing Management (IMM)

Funding partner

Innovationsscheck / Projekt Nr. 55094.1 INNO-ICT

Project budget

15'000 CHF