Evaluation of the Product-Market Fit and International Expansion Strategy for a Physician-Patient Com Platform
Description
Evaluation of the product-market fit for the international expansion of a digital health startup with a physician-patient com platform.
This involves examining whether the existing digital health product meets the needs and expectations of the target markets. Key aspects include the analysis of regulatory requirements, the cultural acceptance of digital health solutions, and the adaptation to local healthcare systems and user habits.
Key data
Projectlead
Project team
Project partners
heyPatient AG
Project status
completed, 05/2021 - 12/2021
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Innovationsscheck / Projekt Nr. 55094.1 INNO-ICT
Project budget
15'000 CHF