PD Dr. habil. HSG Jochen Wulf
PD Dr. habil. HSG Jochen Wulf
ZHAW
School of Engineering
IDS Institut für Data Science
Technikumstrasse 81
8400 Winterthur
Arbeit an der ZHAW
Tätigkeit
Senior Lecturer, Research & Development
Arbeits- und Forschungsschwerpunkte
Lehrtätigkeit
- Service Operations Management
- Data Products & Services
- Service Engineering Basics
- Service Engineering Labor
- Servitization of Manufacturing
- Business, Production and Service Transformation
Lehrtätigkeit in der Weiterbildung
- CAS Predictive Maintenance
- CAS KI verstehen und anwenden: No-Code Lösungen für die betriebliche Praxis
- CAS Smart Services: von datengetriebener Innovation zur digitalen Wertschöpfung
Berufserfahrung
- Leiter Datenmanagement
Volksbank eG - Die Gestalterbank
03 / 2020 - 07 / 2022 - Senior Postdoctoral Fellow (International Postdoctoral Fellowship Program) and Lecturer Data Science
Universität St.Gallen
07 / 2016 - 02 / 2020 - Leiter Kompetenzzentrum Digital Consumer Services
HSG (finanziert durch Migros, Nestle, Bayer, ZKB)
01 / 2014 - 06 / 2016 - Projektmanager
Universität St.Gallen
02 / 2012 - 06 / 2014 - Senior Consultant
ITMP
09 / 2011 - 02 / 2012 - Wissenschaftlicher Mitarbeiter
Technische Universität Berlin
01 / 2007 - 08 / 2011 - Diplomand
SAP AG
07 / 2006 - 12 / 2006 - Intern
Lufthansa Systems
07 / 2005 - 10 / 2005 - Student Employee
MedicalCommunications GmbH (www.ashvins.eu)
12 / 2004 - 05 / 2005 - Intern
HBS Consulting GmbH
05 / 2004 - 06 / 2004 - Studentischer Mitarbeiter (Web Development)
TU Karlsruhe
03 / 2002 - 09 / 2003
Aus- und Weiterbildung
Ausbildung
- Habilitation / Wirtschaftsinformatik
Universität St.Gallen
07 / 2016 - 02 / 2020 - Dr. rer. oec. / Informations- und Kommunikationsmanagement
Technische Universität Berlin
01 / 2007 - 08 / 2011 - Diplom / Information Engineering and Management
Karlsruhe Institute of Technology (KIT)
10 / 2000 - 12 / 2006
Weiterbildung
CAS Hochschuldidaktik
Universität St.Gallen
02 / 2018
Netzwerk
Auszeichnungen
- Best Paper Award Spring Servitization Conference 2024
Spring Servitization Conference 2024 Co-Chairs
05 / 2024 - Google Academic Research Grant
Google
09 / 2023 - MKWI 2010 Best Paper Award
Multikonferenz Wirtschaftsinformatik
01 / 2010 - MKWI 2010 Best Paper Award
Multikonferenz Wirtschaftsinformatik
01 / 2010
Social Media
Projekte
- Mensch-KI-Teaming für innovative Informationsdienstleistungen / Co-Projektleiter:in / laufend
- Befähigung produzierender Unternehmen zur Umsetzung von Circular Economy durch Nutzung von Daten / Projektleiter:in / laufend
- Learning Copilot / Projektleiter:in / abgeschlossen
- Large Language Models aaS in Marketing / Co-Projektleiter:in / abgeschlossen
Publikationen
Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed
- Meierhofer, J. et al. (2025) ‘Optimising data driven value creation in industrial services incorporating circularity’, International Journal of Mechatronics and Manufacturing Systems, 17(4), pp. 449–469. doi: 10.1504/ijmms.2024.144291.
- Herterich, M. M. et al. (2022) ‘The emergence of smart service ecosystems : the role of socio‐technical antecedents and affordances’, Information Systems Journal, 33(3), pp. 524–566. doi: 10.1111/isj.12412.
Buchbeiträge, peer-reviewed
- Wulf, J. and Meierhofer, J. (2025) ‘Large Language Models und Datenökosysteme zur Automatisierung des technischen Kundendienstes’, in Kugler, P. et al. (eds) Data Sharing für KMU : Voraussetzungen und Instrumente für die gemeinsame Nutzung von Daten. Berlin: Springer, pp. 189–203. doi: 10.1007/978-3-662-71209-2_11.
- Wulf, J. and Brenner, W. (2023) ‘Bereit für den digitalen Endkunden? : ein Fähigkeitsmodell’, in Gassmann, O. and Sutter, P. (eds) Digitale Transformation gestalten. Hanser, pp. 207–222. doi: 10.3139/9783446468887.012.
Schriftliche Konferenzbeiträge, peer-reviewed
- Wulf, J., Meierhofer, J. and Pascher, N. (2026) ‘Guided operations and maintenance with retrieval-augmented generation : system design and evaluation at a machine manufacturer’, in Procedia CIRP. Elsevier, pp. 349–354. doi: 10.1016/j.procir.2025.09.030.
- Wulf, J. et al. (2025) ‘On the value potential of large language models in the manufacturing industry’, in West, S. et al. (eds) Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024. Cham: Springer. doi: 10.1007/978-3-031-86958-7_10.
- Beppi, C., Meierhofer, J. and Wulf, J. (2025) ‘Enhancing social and emotional value through smart services’, in Spring Servitization Conference, Liverpool, United Kingdom, 12-14 May 2025.
- Wulf, J. and Meierhofer, J. (2025) ‘The impact of large language models on task automation in manufacturing services’, in Procedia CIRP. Elsevier, pp. 1089–1094. doi: 10.1016/j.procir.2025.03.071.
- Pascher, N. and Wulf, J. (2025) ‘Design principles for architectures of technical smart service systems’, in West, S. et al. (eds) Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024. Cham: Springer, pp. 77–90. doi: 10.1007/978-3-031-86958-7_6.
- Wulf, J. and Meierhofer, J. (2025) ‘Mitigating risks in large language model applications for manufacturing’, in 10. F&E-Konferenz, Rotkreuz, Schweiz, 30. Januar 2025. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-33327.
- Meierhofer, J., Pascher, N. and Wulf, J. (2024) ‘The value of solving pains’, in West, S. et al. (eds) Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024. Cham: Springer, pp. 37–48. doi: 10.1007/978-3-031-86958-7_3.
- Wulf, J. and Meierhofer, J. (2024) ‘Towards a taxonomy of Large Language Model based business model transformations’, in West, S., Meierhofer, J., and Buecheler, T. (eds) Smart Services Summit : Building Resilience in a Changing World. Cham: Springer, pp. 119–131. doi: 10.1007/978-3-031-60313-6_9.
- Wulf, J. and Meierhofer, J. (2024) ‘Exploring the potential of large language models for automation in technical customer service’, in Bigdeli, A. Z., Baines, T., and Akkermans, H. (eds) Digital Service Innovation: Redefining Provider-Customer Interactions : Proceedings of the Spring Servitization Conference. The Advanced Services Group, pp. 146–157. doi: 10.21256/zhaw-30660.
- Wulf, J. and Meierhofer, J. (2024) ‘Automation of technical customer support with large language models’, in 9. F&E Konferenz zu Industrie 4.0, Zürich, Schweiz, 24. Januar 2024. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-33328.
Weitere Publikationen
- Wulf, J., Meierhofer, J. and Hannich, F. (2025) Architecting human-AI cocreation for technical services : interaction modes and contingency factors. arXiv. doi: 10.48550/arxiv.2507.14034.
- Wulf, J. and Meierhofer, J. (2024) Utilizing large language models for automating technical customer support. arXiv. doi: 10.48550/arXiv.2406.01407.
- Wulf, J. and Meierhofer, J. (2024) ‘Wie LLMs die Automatisierung im Kundendienst fördern’, ServiceToday, 38(Sonderausgabe 2024), pp. 82–83. Available at: https://bc-production.pressmatrix.com/de/profiles/3df31a994fc2/editions/2ed85b567c8dfa546626/pages/page/42.
- Wulf, J. and Meierhofer, J. (2023) Towards a taxonomy of Large Language Model based business model transformations. arXiv. doi: 10.48550/arXiv.2311.05288.
- Wulf, J. and Meierhofer, J. (2023) ‘Large Language Models in Industrieunternehmen’, Technische Rundschau, 23(9), pp. 48–50. doi: 10.21256/zhaw-28949.
- Wulf, J. (2023) ‘Gamification of children’s learning with ChatGPT : a prototype application and first application insights’, Medium. Available at: https://medium.com/@jocwulf/gamification-of-childrens-learning-with-chatgpt-a-prototype-application-and-first-application-51e5cb89c6c8.
- Wulf, J. and Meierhofer, J. (2023) ‘Pioneering a new era of automated customer service with large language models (LLMs)’, Medium. Available at: https://medium.com/@jocwulf/pioneering-a-new-era-of-automated-customer-service-with-large-language-models-llms-1cc4aacbeb03.
- Wulf, J. and Meierhofer, J. (2023) ‘Unlocking the business potential of large language models : real-world applications and obstacles’, LinkedIn Pulse. Available at: https://www.linkedin.com/pulse/unlocking-business-potential-large-language-models-real-world-wulf/.