Martin Schuler
Martin Schuler
ZHAW
School of Applied Linguistics
Institute of Multilingual Communication
Theaterstrasse 15c
8400 Winterthur
Work at ZHAW
Position
- Head of Usability Lab
- Research Associate
Focus
- Usability, User Experience (UX), User Centered Design, Augmented Reality (AR)
- Technical Communication, Human-Machine-Communication
Teaching
- Digital Transformation in Public and Nonprofit Organizations
- Key Language Mediation Concepts
- Communication Studies Seminar 4
- Localisation
- Technical Documentation Project
Education and Continuing education
Education
BA in Translation with Specialization in Technical Communication
ZHAW
09 / 2006 - 07 / 2009
Continuing Education
MAS Human Computer Interaction Design
University of Basel / Technical University Rapperswil
09 / 2016
Network
Membership of networks
ORCID digital identifier
Social media
Projects
- Interpreting and AI / Team member / ongoing
- digilinguo: Overcoming language barriers in public institutions / Team member / ongoing
- Evaluation of the implementation status of the cantonal digital strategy / Team member / completed
- Digitization in Technical Communication in Switzerland / Team member / completed
- Potentials of Advanced Text Technologies: Machine Learning-based Text Recognition / Team member / completed
- Usability Study ZHAW - mobile speech documentation in clinical contexts / Deputy project leader / completed
- The augmented interpreter – a pilot study on the usability of augmented reality in interpreting / Team member / completed
- Accessibility of ZHAW Webpages / Team member / completed
- Identifying and understanding Native Ads / Team member / completed
- The Ergonomics of Socio-Technical Systems and Reflective Practice / Team member / completed
- Cognitive Load in Interpreting and Translation / Team member / completed
- Informed Consent and Comprehensibility Issues / Team member / completed
- Cognitive and Physical Ergonomics of Translation / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
Gieshoff, A. C., Schuler, M., & Jahany, Z. (2024). The augmented interpreter : an exploratory study of the usability of augmented reality technology in interpreting. Interpreting, 26(2), 282–315. https://doi.org/10.1075/intp.00108.gie
Written conference contributions, peer-reviewed
- Gieshoff, A. C., Ruiz, M., Schuler, M., & Wahler, M. (2025). Bridging the communication gap : a pilot course on interdisciplinary requirements engineering [Conference paper]. In A. Hess, A. Susi, & M. Ruiz (Eds.), Joint Proceedings of REFSQ 2025 Workshops, Doctoral Symposium, Posters & Tools Track, and Education and Training Track co-located with 31st International Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2025). CEUR Workshop Proceedings. https://doi.org/10.21256/zhaw-33184
- Fuhrmann, B., & Schuler, M. (2023, November 7). Web-Accessibility : Kombination von ICT-Accessibility und Usability-Testing. Mensch und Computer 2023 - Usability Professionals. https://doi.org/10.18420/muc2023-up-483
- Fuhrmann, B., & Schuler, M. (2022). Besser Lesen am Bildschirm? : Nutzerbeobachtung mittels Eyetracking und Interviews geben Einblicke in das Online-Lesen [Conference paper]. In E. Ludewig, T. Jackstädt, & J. Hinze (eds.), Usability Professionals 22. Gesellschaft für Informatik e.V. https://doi.org/10.18420/muc2022-up-423
Other publications
- Fuhrmann, B., Schuler, M., & Turra, M. (2024). Abschlussbericht des Innoscheck-Projekts Usability Studie ZHAW – mobile Sprachdokumentation im klinischen Umfeld. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-33498
- D’Agostino, D., Fuhrmann, B., & Schuler, M. (2023). Web accessibility is an absolute must-have. Language Matters - Blog Für Sprache Und Kommunikation. https://blog.zhaw.ch/languagematters/2023/08/29/web-accessibility/
- Keel, G., Dingerkus, F., & Schuler, M. (2021). Native Ads erkennen und beurteilen. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-23651
- Fuhrmann, B., Kleinberger, U., Meier, O., & Schuler, M. (2021). Text, Technik, Technikkommunikation – ein Zusammenspiel mit Zukunft. Language matters - Blog für Sprache und Kommunikation. https://blog.zhaw.ch/languagematters/2021/04/01/text-technik-technikkommunikation/?utm_campaign=l-social-media&utm_source=twitter&utm_medium=organic&utm_content=technikkommunikation-textanalyse
Oral conference contributions and abstracts
- Schuler, M. (2025, October 28). Usability-Tests für Technische Doku : Einblicke aus Forschung & Praxis. Tekom Webinar, online, 28. Oktober 2025.
- Schuler, M. (2025, April 24). Using AI to fight the care crisis : a usability study. The University of Strasbourg Symposium on Usability and Design, Strasbourg, France, 24-25 April 2025.
- Fuhrmann, B., Schuler, M., & Troll, J. (2024, September 3). Usability-Testing für eine Health App oder Webseite. 6th Digital Health Lab Day, Winterthur, Switzerland, 3 September 2024.
- Schuler, M., & Fuhrmann, B. (2024, April 12). Streamlining your message : optimizing internal communication through standardization. The University of Strasbourg Symposium on Usability and Design, Strasbourg, France, 12-13 April 2024.
- Fuhrmann, B., & Schuler, M. (2023, April 1). Using usability testing to assess web accessibility. The University of Strasbourg Symposium on Usability and Design, Strasbourg, France, 31 March - 1 April 2023.
- Gieshoff, A. C., & Schuler, M. (2022). The augmented interpreter : a pilot study on the use of augmented reality in interpreting. 3rd HKBU International Conference on Interpreting : Interpreting and Technology, Hong-Kong (Online), 7-9 December 2022.