Martin Schuler
Martin Schuler
ZHAW
School of Applied Linguistics
Institute of Multilingual Communication
Theaterstrasse 15c
8400 Winterthur
Work at ZHAW
Position
- Head of Usability Lab
- Research Associate
Focus
- Usability, User Experience (UX), User Centered Design, Augmented Reality (AR)
- Technical Communication, Human-Machine-Communication
Teaching
- Digital Transformation in Public and Nonprofit Organizations
- Key Language Mediation Concepts
- Communication Studies Seminar 4
- Localisation
- Technical Documentation Project
Professional development teaching
The art of software localisation
Education and Continuing education
Education
BA in Translation with Specialization in Technical Communication
ZHAW
09 / 2006 - 07 / 2009
Continuing Education
MAS Human Computer Interaction Design
University of Basel / Technical University Rapperswil
09 / 2016
Network
Membership of networks
ORCID digital identifier
Social media
Projects
- Reflective reading with AI / Team member / ongoing
- digilinguo: Overcoming language barriers in public institutions / Team member / ongoing
- Evaluation of the implementation status of the cantonal digital strategy / Team member / completed
- Interpreting and AI / Team member / completed
- Digitization in Technical Communication in Switzerland / Team member / completed
- Potentials of Advanced Text Technologies: Machine Learning-based Text Recognition / Team member / completed
- Usability Study ZHAW - mobile speech documentation in clinical contexts / Deputy project leader / completed
- The augmented interpreter – a pilot study on the usability of augmented reality in interpreting / Team member / completed
- Accessibility of ZHAW Webpages / Team member / completed
- Identifying and understanding Native Ads / Team member / completed
- The Ergonomics of Socio-Technical Systems and Reflective Practice / Team member / completed
- Cognitive Load in Interpreting and Translation / Team member / completed
- Informed Consent and Comprehensibility Issues / Team member / completed
- Cognitive and Physical Ergonomics of Translation / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
Gieshoff, A. C., Schuler, M. and Jahany, Z. (2024) 'The augmented interpreter : an exploratory study of the usability of augmented reality technology in interpreting', Interpreting, 26(2), pp. 282–315. doi: 10.1075/intp.00108.gie.
Written conference contributions, peer-reviewed
- Gieshoff, A. C. et al. (2025) 'Bridging the communication gap : a pilot course on interdisciplinary requirements engineering', in Hess, A., Susi, A., and Ruiz, M. (eds) Joint Proceedings of REFSQ 2025 Workshops, Doctoral Symposium, Posters & Tools Track, and Education and Training Track co-located with 31st International Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2025). CEUR Workshop Proceedings. doi: 10.21256/zhaw-33184.
- Fuhrmann, B. and Schuler, M. (2023) 'Web-Accessibility : Kombination von ICT-Accessibility und Usability-Testing', in Mensch und Computer 2023 - Usability Professionals. Gesellschaft für Informatik. doi: 10.18420/muc2023-up-483.
- Fuhrmann, B. and Schuler, M. (2022) 'Besser Lesen am Bildschirm? : Nutzerbeobachtung mittels Eyetracking und Interviews geben Einblicke in das Online-Lesen', in Ludewig, E., Jackstädt, T., and Hinze, J. (eds) Usability Professionals 22. Bonn: Gesellschaft für Informatik. doi: 10.18420/muc2022-up-423.
Other publications
- Fuhrmann, B., Schuler, M. and Strehlow, R. (2025) Tecom-Report Schweiz 2025 : Technikkommunikation im Wandel: Kennzahlen, Trends und Perspektiven für die Fachcommunity. Zürich: Tecom Schweiz.
- Fuhrmann, B., Schuler, M. and Turra, M. (2024) Abschlussbericht des Innoscheck-Projekts Usability Studie ZHAW – mobile Sprachdokumentation im klinischen Umfeld. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-33498.
- D'Agostino, D., Fuhrmann, B. and Schuler, M. (2023) 'Web accessibility is an absolute must-have', Language matters - Blog für Sprache und Kommunikation. Available at: https://blog.zhaw.ch/languagematters/2023/08/29/web-accessibility/.
- Keel, G., Dingerkus, F. and Schuler, M. (2021) Native Ads erkennen und beurteilen. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-23651.
- Fuhrmann, B. et al. (2021) 'Text, Technik, Technikkommunikation – ein Zusammenspiel mit Zukunft', Language matters - Blog für Sprache und Kommunikation. Available at: https://blog.zhaw.ch/languagematters/2021/04/01/text-technik-technikkommunikation/?utm_campaign=l-social-media&utm_source=twitter&utm_medium=organic&utm_content=technikkommunikation-textanalyse.
- Schuler, M., Funk, P. and Unholz, A. (2016) ZHAW StudiPortal : Bedürfnisanalyse und Prototyping. Master's thesis. Hochschule für Technik Rapperswil (HSR). doi: 10.13140/RG.2.2.19450.00962.
Oral conference contributions and abstracts
- Lehr, C. et al. (2026) 'A comprehensive approach to promoting innovation and sustainability in multilingual communication : the Digilinguo project', in 9th International Conference on Public Service Interpreting and Translation (EXPERIENCE AND TRANSFORMATION IN PSIT), Madrid, Spain, 11-13 March 2026.
- Schuler, M. (2025) 'Usability-Tests für Technische Doku : Einblicke aus Forschung & Praxis', in Tekom Webinar, online, 28. Oktober 2025.
- Schuler, M. (2025) 'Using AI to fight the care crisis : a usability study', in The University of Strasbourg Symposium on Usability and Design, Strasbourg, France, 24-25 April 2025.
- Fuhrmann, B., Schuler, M. and Troll, J. (2024) 'Usability-Testing für eine Health App oder Webseite', in 6th Digital Health Lab Day, Winterthur, Switzerland, 3 September 2024.
- Schuler, M. and Fuhrmann, B. (2024) 'Streamlining your message : optimizing internal communication through standardization', in The University of Strasbourg Symposium on Usability and Design, Strasbourg, France, 12-13 April 2024.
- Fuhrmann, B. and Schuler, M. (2023) 'Using usability testing to assess web accessibility', in The University of Strasbourg Symposium on Usability and Design, Strasbourg, France, 31 March - 1 April 2023.
- Gieshoff, A. C. and Schuler, M. (2022) 'The augmented interpreter : a pilot study on the use of augmented reality in interpreting', in 3rd HKBU International Conference on Interpreting : Interpreting and Technology, Hong-Kong (online), 7-9 December 2022.