Birgitta Borghoff, MA

Work at ZHAW

Position

• Lecturer, researcher, consultant, coach and trainer for Communication, Creative Agility, Innovation Design & Entrepreneurial Storytelling
• Board Member ZHAW Sustainable Impact Program (strategic initiative ZHAW sustainable)

Focus

• Entrepreneurial Storytelling & Discourse; Project-, Event-, Innovation-, Business Model- & Organisation Design
• Creative Agility and design in communication, management, entrepreneurship & innovation for and in different professional contexts
• Futures Skills and Lifelong Learning
• Holistic Creative Reflective Practice (HCRP)
• Career & Holistic Life Design, Agile self-management, self-marketing and networking
• Holistic Epistemic Integrity (HEI) (somatic-instinctive, rational-analytical, creative-imaginal, integrative-visionary, spiritual-contemplative approaches)
• Methods: discourse, storytelling, processs and organizational analyses; research through design, design research and design thinking, creative agility (workshops, trainings, labs)

Teaching

• BA in Communication and Media Studies
• BA in Multilingual Communication
• MSc Business Administration – Major Innovation and Entrepreneurship
• ZHAW Startup Challenge

Professional development teaching

MAS Communication Management and Leadership

Experience

• Member Futureskills4U Group
  Collaborative project between NextEducation and the Future Skills Alliance
  02 / 2026 - today
• Member of the Board of Trustees Sulzberg Foundation (honorary)
  Sulzberg Foundation
  12 / 2021 - today
• Board member ZHAW Sustainable Impact Program SIP
  ZHAW sustainable (strategic initiative)
  01 / 2021 - today
• Senior Researcher, Creagilator, Lecturer, Consultant, Coach, Trainer, ZHAW Institute for Applied Media Studies
  ZHAW School of Applied Linguistics, Institute of Applied Media Studies
  03 / 2016 - today
• Founder and Managing Director
  brückenwege. soul art. creative flow. entrepreneurial spirit. Winterthur
  01 / 2013 - today
• Cultural and Creative Entrepreneur, Managing Director
  INNOVANTIQUA Cultural Entrepreneurs
  03 / 2005 - today
• Growth Coach ZHAW entrepreneurship
  ZHAW
  01 / 2023 - 02 / 2024
• Lecturer for Storytelliing, CAS Impact Management in NPO, Center for Philanthropy Studies, University of Basel
  University of Basel
  09 / 2023 - 09 / 2023
• Member of the ZHAW Mittelbau Commission (MiKo-ZHAW) and Delegate of the University Assembly (HSV) at the ZHAW
  ZHAW
  05 / 2019 - 02 / 2021
• Member of the Mittelbau Commission (MiKo-L) at the ZHAW School of Applied Linguistics
  ZHAW School of Applied Linguistics
  03 / 2017 - 02 / 2021
• Lecturer and Consultant for Communication/Storytelling (StoryLab) and Member of the jury, Z-Kubator Academy "Do-Tank for Your Project Ideas"
  ZHdK Zurich University of the Arts
  08 / 2019 - 08 / 2019
• Lecturer for Cultural Entrepreneurship, Business Modeling & Start-up; Research Associate and Project Manager
  ZHAW, School of Management and Law, Center for Arts Management
  11 / 2007 - 12 / 2017
• Head of Communication
  ZHAW School of Management and Law, Center for Arts Management
  01 / 2015 - 02 / 2016
• Freelance Correspondent
  Kultur Management Network Germany and Switzerland
  03 / 2014 - 02 / 2016
• Lecturer for "Integral Leadership & Cultural-Creative Leadership", CAS Strategies of Social Competence
  University of Applied Sciences and Arts Northwestern Switzerland
  03 / 2014 - 02 / 2016
• Head of the Swiss Editorial Office/Office
  KM Kulturmanagement Network GmbH
  01 / 2008 - 07 / 2013
• Director of Studies MAS Arts Management and Lecturer
  ZHAW School of Management and Law, Center for Arts Management
  11 / 2007 - 12 / 2012
• Head of Culture & Events Department
  Access - bridge to work Association, Zurich
  04 / 2007 - 10 / 2007
• Manager Network and Administration LUCERNE FESTIVAL ACADEMY
  LUCERNE FESTIVAL
  08 / 2003 - 12 / 2006
• Manager Research and Network Development
  Zurich Airport, Marketing Airline & Cargo Relations, Kloten/ZH
  04 / 2002 - 05 / 2003
• Founder and Orchestra Manager Zurich Airport Orchestra
  Zurich Airport, Kloten/ZH
  06 / 2002 - 12 / 2002
• Portfolio Manager
  Atraxis AG (formerly subsidiary SR Group)
  04 / 2001 - 02 / 2002

Education and Continuing education

Education

• Master of Arts in Applied Linguistics/Major: Organizational Communication (MA) / Organizational Communication, Strategic Communication Management, Applied Linguistics
  ZHAW School of Applied Linguistics
  02 / 2014 - 11 / 2016
• Studies of Business Administration, Tourism (BA) / Business Administration, Tourism, Hospitality Management
  Kempten University of Applied Sciences, Germany
  11 / 1996 - 03 / 2001
• Semester abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
  Universidad Católica Santa Maria, Arequipa, Peru
  02 / 2000 - 06 / 2000
• Semester abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
  Queen Margaret University College, Edinburgh, Scotland
  02 / 1999 - 06 / 1999
• Internship abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
  Corning Area Chamber of Commerce, Corning, NY
  07 / 1998 - 12 / 1998
• Apprenticeship as Certified Hotelier (best alumni) / Business Administration, Tourism, Hospitality Management
  Best Western Arosa Hotel Paderborn, Germany
  09 / 1993 - 06 / 1996

Continuing Education

• AI-Campus - The learning platform for Artificial Intelligence
  Continuing education course Prompt Lab: Generative AI in University Teaching
  11 / 2023
• ZHAW School of Engineering
  WBK Continuing Education Course Generative AI in Teaching and Continuing Education
  10 / 2023
• ZHAW School of Management and Law, Institute of Business Information Technology
  Workshop Chatbot Prototyping at WINsights Symposium 2023
  09 / 2023
• ZHdK Zurich University for the Arts
  WBK Continuing Education Course Artistic Research, Summer School
  08 / 2023
• Hfab University for Agile Education, Zurich
  Workshop in Agile Didactics
  06 / 2023
• ZHdK Zurich University for the Arts
  Continuing education course in UX Design, Winter School
  02 / 2019
• PH University Zurich
  Certificate of Advanced Studies (CAS) University Didactics
  01 / 2018
• University of Applied Sciences and Arts Northwestern Switzerland
  Certificate of Advanced Studies (CAS) Applied Philosophy in a Professional Context
  11 / 2012
• NLP Institute Zurich
  Further education in communication and coaching (NLP Practitioner)
  2006
• ZHAW School of Management and Law, Center for Arts Management
  Master of Advanced Studies ZFH in Arts Management (MAS)
  03 / 2005

Network

Membership of networks

• Member Futureskills4U Group and Future Skills Quality Board (2026-)
• Reviewer & Co-Track Chair DMI Design Management Institute Cambridge, MA (since 2024-)
• Reviewer (2024-) Journal of Art, Design & Communication in Higher Education (ADCHE)
• Reviewer European Academy of Management (EURAM) (2017-)
• Board Member Sustainable Impact Program (SIP) ZHAW (2021-)
• Member ZHAW digital (strategic initiative) (2023-)
• Jury Member and Coach ZHAW Startup Challenge (2020-)
• Growth Coach Strategic Initiative ZHAW entrepreneurship (2023-)
• Alumni Columni; Columni Executive (2014-)
• Swiss Society for Media and Communication Studies (SGKM) (2016-)
• Working Group Cultural Entrepreneurship; Creative Entrepreneurship, Förderkreis Gründungs-Forschung e.V. (FGF) (2014-)

ORCID digital identifier

ORCID ID: 0009-0001-6305-0019

Awards

FGF Cultural Entrepreneurship Award in the category "Best Cultural Entrepreneurship Project"
FGF Förderkreis Gründungs- Forschung e.V.
11 / 2014

Social media

• LinkedIn
• Academia
• Researchgate
• Facebook
• X

Media presence

• Homepage Birgitta Borghoff
• Entrepreneurial Storytelling Blog (2015-)
• Creative Agility (2024-)
• INNOVANTIQUA (2007-)
• brückenwege Blog (2015-)
• Winterthur Urban Forum (11/2014)

Projects

• Transformation by Creagilization - Designing the Future with Creagile Skills & AI Literacy / Project leader / ongoing
• Real-world Laboratory for Future Skills: Living Lab Creative Agility & Futures Literacy – interdisciplinary experimental space / Co-project leader / completed
• Development of a user/visitor profile for the Lake Zurich Sustainability Centre / Team member / completed
• Experience the Consequences of Affective Computing - Immersive Science Fiction Prototyping for Responsible Innovation / Co-project leader / completed
• Creative Agility – How art-based strategies transform digital and analog communication in organizations / Project leader / completed
• The "Narrative Recherche" as an artistic method in a Municipal Context / Project leader / completed
• Discourse analysis on Antibiotic Resistance in the French linguistic usage / Project leader / completed
• Discourse analysis on Antibiotic Resistance of the German linguistic usage / Project leader / completed
• Communication and Media development for the Swiss Trade Union of the Transport Personnel / Project leader / completed
• Needs Analysis Budget Consultancy Thurgau (BENEFO Foundation) / Project leader / completed
• The Cultural and Creative Industries in the City and Region of Winterthur – Empirical Study of Potential and Development / Project leader / completed
• Social Media in the Arts / Team member / completed
• Foundation and development of the online platform Arts Management Network in Switzerland / Project leader / completed

Publications

Articles in scientific journal, peer-reviewed

• Borghoff, B. (2023) ‘Entrepreneurial Storytelling : Business in Geschichten verdichten’, Zeitschrift Führung + Organisation, 2023(2), pp. 101–105.
• Borghoff, B. (2021) ‘Why writing poems is essential for entrepreneurs and academics with a multiperspective perception : reflections of an inter- and transdisciplinary researcher, lecturer, entrepreneur, coach and poet’, Organizational Aesthetics, 10(1), pp. 21–30. doi: 10.21256/zhaw-21025.
• Borghoff, B. (2018) ‘Entrepreneurial Storytelling in Organizational Discourse’, Les cahiers de l’ILCEA, 2018(31). doi: 10.4000/ilcea.4700.

Book chapters, peer-reviewed

• Neuhold, E. and Borghoff, B. (2026) ‘Non-cognitive competencies and holistic creative reflection skills as genuine human approaches to compassionate leadership in times of BANI and AI’, in Sharma, T., Talapatra, J., and Taşkesen, S. (eds) Compassionate organizations in BANI times : achieving SDGs through business and communities connect. Singapore: Springer, pp. 217–239. doi: 10.1007/978-981-95-5929-9_12.
• Borghoff, B. (2025) ‘Public Storytelling in der öffentlichen Gesundheitskommunikation : Kindersterben und Demenz in der Schweiz – 2 Fallbeispiele aus der angewandten Diskurslinguistik und Designpraxis’, in Bührig, K., Kleinberger, U., and Schlickau, S. (eds) Sprache und Gesundheit : Dimensionen und Perspektiven inter- und transdisziplinär. Hildesheim: Universitätsverlag Hildesheim, pp. 76–112. doi: 10.18442/gk-1.
• Ghilardi, U. and Borghoff, B. (2024) ‘Public Storytelling in der politischen Kommunikation’, in Stücheli-Herlach, P., Rösli, S., and Novak, M. (eds) Praxis politischer Kommunikation : Wege zur Professionalisierung in der Schweizer Demokratie. Baden-Baden: Nomos, pp. 114–124. doi: 10.5771/9783748918868-114.
• Borghoff, B. (2018) ‘Entrepreneurial storytelling as narrative practice in project and organizational development’, in Innerhofer, E., Pechlaner, H., and Borin, E. (eds) Entrepreneurship in culture and creative industries : perspectives from companies and regions. Cham: Springer, pp. 63–83. doi: 10.1007/978-3-319-65506-2_5.
• Borghoff, B. (2017) ‘Entrepreneurial Storytelling : narrative Praktiken und Designstrategien in der Projekt- und Organisationsentwicklung’, in Perrin, D. and Kleinberger, U. (eds) Doing applied linguistics : enabling transdisciplinary communication. Berlin: De Gruyter, pp. 175–184. doi: 10.1515/9783110496604-022.

Written conference contributions, peer-reviewed

• Borghoff, B. and Hess, J. (2026) ‘Creative agility and futures literacy as transdisciplinary innovation for sustainable futures : evaluating a higher education living lab with the CAIFL competence framework’, in 2nd International Conference on Creating and Managing Responsible Organisations (ICCMRO’26) : Beyond Sustainability: Creating and Sustaining Regenerative Businesses including a doctoral consortium. Macmillan Education, pp. 133–137.
• Brucker-Kley, E. et al. (2024) ‘Friendship with AI? : Immersive Science Fiction Prototyping for responsible innovation’, in Murray, J. T. and Reyes, M. C. (eds) Interactive Storytelling. Cham: Springer, pp. 15–31. doi: 10.1007/978-3-031-78450-7_2.
• Borghoff, B., Brucker-Kley, E. and Keller, T. (2024) ‘Designing and analyzing adolescent discourses on friendship with AI using Science Fiction Prototyping’, in The 24th dmi: Academic Design Management Conference Proceedings. Cambridge, MA: Design Management Institute, pp. 992–1010. Available at: https://www.dmi.org/page/ADMC2024Proceedings.
• Borghoff, B. and Boogen, N. (2024) ‘Transformation by Creagilization – designing the future of now with “Creative Agility”’, in 2nd Global Transdisciplinarity Conference, Mustafapaşa, Türkiye, 26-30 June 2024.
• Borghoff, B. and Frick-Islitzer, D. (2022) ‘‘What is Creative Agility?’’, in dmi: Academic Design Management Conference (ADMC22), Toronto, Canada, 3-4 August 2022. Available at: https://birgittaborghoff.com/wp-content/uploads/2023/05/red_20220803_presentation_eproject_creative-agility_ADMCE-Toronto_3.8.22.pdf.
• Borghoff, B. (2019) ‘Digital public discourses on antibiotic resistance in Switzerland’, in 1. Digital Health Lab Day, Winterthur, 3. Oktober 2019. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-18407.

Other publications

• Brucker-Kley, E. et al. (2024) Science fiction prototyping : friendship with artificial intelligence. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2495.
• Brucker-Kley, E. et al. (2024) Science Fiction Prototyping : Freundschaft mit Künstlicher Intelligenz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2494.
• Borghoff, B. and Appelt, B. (2023) Plasmare i processi di trasformazione organizzativa grazie all’agilità creativa : testo di riflessione : comunicazione, linguaggio, storytelling. Winterthur: ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-31184.
• Borghoff, B. and Appelt, B. (2023) Mit Kreativer Agilität organisationale Transformationsprozesse gestalten : Impulstext : Kommunikation, Sprache, Storytelling. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-31187.
• Borghoff, B. and Appelt, B. (2023) Concevoir de nouveaux processus de transformation organisationnelle avec l’agilité créative : créatexte : communication, langue, storytelling. Winterthur: ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-31183.
• Borghoff, B. and Appelt, B. (2023) Shaping organizational transformation processes with creative agility : impulse texte : communication, language, storytelling. Winterthur: ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-31185.
• Kaufmann, S. and Borghoff, B. (2023) ‘«Science Fiction Prototyping» : wie Jugendliche und junge Erwachsene über emotionale Künstliche Intelligenz denken’, Language matters - Blog für Sprache und Kommunikation. Available at: https://blog.zhaw.ch/languagematters/2023/03/21/jugendliche-emotionale-ki/.
• Borghoff, B. and Stocker, C. (2022) ‘Event Thinking : Studierende entwickeln reale Events mit Design Thinking’, Language matters - Blog für Sprache und Kommunikation. Available at: https://blog.zhaw.ch/languagematters/2022/10/20/eventdesign-event-thinking/.
• Borghoff, B. (2021) Die «Narrative Recherche» im kommunalen Kontext : eine diskursanalytische Case Study. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2807.
• Borghoff, B. (2021) ‘Mit Kreativer Agilität organisationale Transformationsprozesse gestalten’, Language matters - Blog für Sprache und Kommunikation. Available at: https://blog.zhaw.ch/languagematters/2021/12/23/kreative-agilitaet/.
• Borghoff, B. (2021) Die «Narrative Recherche» im kommunalen Kontext : eine diskursanalytische Case Study. Winterthur: entrepreneurialstorytelling.net. Available at: https://entrepreneurialstorytelling.net/wp-content/uploads/2023/04/Die-Narrative-Recherche-im-kommunalen-Kontext_ES_Borghoff_2021.pdf.
• Borghoff, B. (2020) ‘New work : die Zukunft ist jetzt’, Impact, (49), pp. 48–49. doi: 10.21256/zhaw-20240.
• Borghoff, B. and Gloor, J. (2019) ‘Corpreneurial Storytelling is rooted in the “WHO” : Sprachgebrauch analysieren, reflektieren und weiterentwickeln für Jungunternehmen, Corporates und deren Öffentlichkeit’, Entrepreneurial Storytelling Blog. Available at: https://entrepreneurialstorytelling.net/corpreneurial-storytelling-is-rooted-in-the-who/.
• Borghoff, B. and Bischof, N. (2019) ‘“WHY” – purpose-driven entrepreneurial storytelling : analysing, reflecting and developing language use in studies, everyday, professional and public life’, Entrepreneurial Storytelling Blog. Available at: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/.
• Borghoff, B. et al. (2019) Antibiotikaresistenzen auf die Agenda! L’antibiorésistance à l’agenda : Schlussbericht zur situativen Analyse öffentlicher Diskurse über Antibiotikaresistenzen mittels digitaler Daten. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-5555.
• Borghoff, B. (2018) ‘Durch forschungsbasierte Lehre zum Entrepreneurial Storyteller werden’, Lifelong Learning Blog der Pädagogischen Hochschule Zürich. doi: 10.21256/zhaw-4918.
• Borghoff, B. and Stücheli-Herlach, P. (2018) Antibiotikaresistenzen auf die Agenda! : Schlussbericht zur anwendungsorientierten Erforschung von Mustern der sprachlichen Verständigung im öffentlichen Diskurs über Antibiotikaresistenzen mittels digitaler Daten. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-3917.
• Borghoff, B. and Stücheli-Herlach, P. (2016) ‘Einfach machen : über Entrepreneurial Storytelling’, KM - das Magazin von Kulturmanagement Network, 2016(117), pp. 29–32. doi: 10.21256/zhaw-3563.
• Borghoff, B. (2016) ‘Wie Neues entsteht - über Entrepreneurial Storytelling’, Wissen, was Kommunikation bewegt : ein Blog der ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://blog.zhaw.ch/iam/wie-neues-entsteht-ueber-entrepreneurial-storytelling/.
• Borghoff, B. (2014) ‘Kulturell-kreativer Pionier- und Unternehmergeist in Wirtschaft und Kultur : Seminarrückblick „Kultur für die Wirtschaft – neue Märkte für Künstler und Kreative“ am Nordkolleg Rendsburg’, KM - das Magazin von Kulturmanagement Network, 2014(87), pp. 45–47. doi: 10.21256/zhaw-4096.
• Borghoff, B. (2014) ‘Change Management im Kulturbetrieb : von der Kulturmarke Avo Session Basel zum Brand BALOISE SESSION - ein Interview mit Beatrice Stirnimann (CEO)’, KM - das Magazin von Kulturmanagement Network, 2014(86), pp. 31–32. doi: 10.21256/zhaw-4093.
• Borghoff, B. (2014) ‘Auf dem Vormarsch! - Cultural Entrepreneurship am G-Forum 2013 in Koblenz : Konferenzbericht’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4109.
• Borghoff, B. (2014) ‘Auf dem Vormarsch! - Cultural Entrepreneurship am G-Forum 2013 in Koblenz : ein Konferenzrückblick’, KM - das Magazin von Kulturmanagement Network, 2014(87), pp. 42–47. doi: 10.21256/zhaw-4095.
• Borghoff, B., Lang, T. and Klaus, P. (2014) Die Kultur und Kreativwirtschaft in Winterthur und Region : Eine empirische Potenzial- und Entwicklungsstudie. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-163.
• Borghoff, B. (2014) Bedarfsanalyse Budgetberatung Thurgau : Analysen und Empfehlungen zur Aufrechterhaltung der Budgetberatung. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-183.
• Borghoff, B. (2014) ‘Forschung zu Cultural Entrepreneurship : Paper vom G-Forum 2013 in Koblenz’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4117.
• Borghoff, B. (2014) ‘Kulturell-kreativer Pionier- und Unternehmergeist in Wirtschaft und Kultur : Seminarbericht’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4115.
• Lenherr, N. and Borghoff, B. (2014) ‘Neue Konzertaufführungsformate und nachhal(l)tige Kulturvermittlung im öffentlichen Raum’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4116.
• Borghoff, B. (2013) ‘Coworking @ Colab Zurich : Interview mit Panter Daniel Frei’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4114.
• Borghoff, B. (2013) ‘Der HUB Zürich - ein reales soziales Netzwerk auch für Culturepreneurs : Interview mit Christoph Birkholz’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4113.
• Borghoff, B. (2013) ‘Kulturvermittlung Schweiz : Netzwerk-Drehscheibe zur Stärkung der Visibilität kultureller Vielfalt und Diversität’, KM - das Magazin von Kulturmanagement Network, 2013(82), p. 41. doi: 10.21256/zhaw-4092.
• Borghoff, B. (2013) ‘Afro-Pfingsten realised by fairMeetingsAG - Change Management global gedacht?! : Interview mit Paul Herzog, Leiter der fairMeetings AG, die im Mai 2013 erstmals das Festival Afro-Pfingsten Winterthur organisiert hat’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4107.
• Borghoff, B. (2013) ‘Kulturtourismus in Winterthur : Interview mit Remo Rey, der als Geschäftsleiter und Direktor von Winterthur Tourismus die Stadt Winterthur zu einer Kulturmarketing fokussierten Tourismusmanagement-Organisation umgebaut hat’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4099.
• Borghoff, B. (2013) ‘Flexible Netzwerke, Internationalität und multidisziplinärer Teamgeist - Strategische Erfolgsfaktoren der Pro Helvetia : Interview mit Murielle Perritaz’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4111.
• Borghoff, B. (2013) ‘Frauenförderung in Jazz, Rock & Pop : Interview mit Regula Frei, Leiterin von HELVETIA on Stage und der Geschäftsstelle von HELVETIAROCKT - der Koordinationsstelle für Musikerinnen im Jazz, Pop und Rock’, KM - das Magazin von Kulturmanagement Network. doi: 10.21256/zhaw-4108.
• Borghoff, B. (2012) ‘Integrale Theorie und Lebenspraxis : ein Plädoyer für ein umfassendes kulturelles Lebenskonzept und ganzheitliches Bewusstsein’, KM - das Magazin von Kulturmanagement Network, 2012(63), pp. 33–37. doi: 10.21256/zhaw-1642.
• Borghoff, B. (2011) ‘Beratung und Coaching in der Kreativwirtschaft’, KM - das Magazin von Kulturmanagement Network, 2011(56), pp. 23–25. doi: 10.21256/zhaw-4119.
• Borghoff, B. (2011) ‘Neue Wege der Kunst?’, KM - das Magazin von Kulturmanagement Network, 2011(60), pp. 14–17. doi: 10.21256/zhaw-1659.
• Borghoff, B. (2011) ‘Leistung aus Leidenschaft oder von der Kunst leben? : Rückblick auf die Tagung ‘Von der Kunst leben! – Neue Laufbahnen und Erwerbschancen in Kunst, Kultur und Kreativwirtschaft’’, KM - das Magazin von Kulturmanagement Network, 2011(55), pp. 45–50. doi: 10.21256/zhaw-1658.
• Borghoff, B. (2011) ‘Culturepreneurship : Wertschöpfung durch kulturelles Engagement’, Wirtschaftsmagazin, 2011(17), pp. 24–27. doi: 10.21256/zhaw-4110.
• Borghoff, B. (2010) ‘Freischaffen und Freelancen in der Schweiz : Handbuch für Medien, IT und Kunst/Kultur’, KM - das Magazin von Kulturmanagement Network, 2010(46), pp. 43–46. doi: 10.21256/zhaw-4118.
• Borghoff, B. (2010) ‘Selbstmanagement - Tugend oder Laster?’, KM - das Magazin von Kulturmanagement Network, 2010(44), pp. 17–25. doi: 10.21256/zhaw-1655.
• Borghoff, B. (2009) ‘Das ideale Kulturamt gibt es nicht!’, KM - das Magazin von Kulturmanagement Network, 2009(30), pp. 20–25. doi: 10.21256/zhaw-1654.
• Borghoff, B. (2009) ‘Führen - Leadership, Management oder Entrepreneurship?’, KM - das Magazin von Kulturmanagement Network, 2009(37), pp. 36–43. doi: 10.21256/zhaw-1656.
• Borghoff, B., Seger, B. and Brägger, F. (2008) Bericht zum Leitbild der Stadt Winterthur für die musikalische Bildung im Schul- und Jugendalter. Edited by ZHAW Zentrum für Kulturmanagement. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-3530.

Oral conference contributions and abstracts

• Borghoff, B. and Günther, P. (2026) ‘Navigating ambiguity in the middle of a merger utilizing an open-ended creagile process’, in dmi:Design Management Conference (DMC) ‘Leading Design & Innovation in the Age of AI’, Amsterdam, The Netherlands, 14-15 April 2026.
• Borghoff, B. and Hess, J. (2026) ‘Creative agility and futures literacy as transdisciplinary innovation for sustainable futures : evaluating a higher education living lab with the CAIFL competence framework’, in International Doctoral and Early Career Academics (ECA) Consortium & 2nd ICCMRO International Conference, Gurugram, India, 20-24 February 2026.
• Borghoff, B. and Hess, J. (2026) ‘Future Skill Kreative Agilität : Umgang mit Ambiguität und Widersprüchlichkeit am Hack Winterthur 2026’, in Hack Winterthur, Winterthur, Schweiz, 6.-8. Februar 2026.
• Borghoff, B. et al. (2025) ‘Don’t optimize – creAIgilize! : how creative agility can inspire a responsible use of AI’, in VALS-ASLA Symposium 2025: Creativity meets technology : Book of Abstracts. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, pp. 11–15. Available at: https://www.zhaw.ch/storage/linguistik/institute-zentren/imk/upload/forschung/book-of-abstracts-2025.pdf.
• Borghoff, B. (2025) ‘Creative reflection spaces in human-machine collaboration : cultivating non-cognitive competences in BANI times’, in VALS-ASLA Symposium 2025: Creativity meets technology : Book of Abstracts. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, pp. 16–19. Available at: https://www.zhaw.ch/storage/linguistik/institute-zentren/imk/upload/forschung/book-of-abstracts-2025.pdf.
• Borghoff, B. (2024) ‘Creative Agility for Good Health and Well-Being’, in 8. Internationale Tagung Transdisziplinäres Netzwerk Gesundheitskommunikation „Edukatorische Dimensionen der Gesundheitskommunikation“, Hildesheim, Deutschland, 25.-26. Oktober 2024.
• Borghoff, B., Brucker-Kley, E. and Keller, T. (2024) ‘Designing and analyzing adolescent discourses on friendship with AI using Science Fiction Prototyping’, in Academic Design Management Conference (ADMC), Delft, Holland, 6-7 August 2024.
• Keller, T. et al. (2023) ‘Science Fiction Prototyping für verantwortungsvolle Innovationen – Freundschaft mit KI immersiv erleben’, in Projektabschluss-Event Swiss Science Center Technorama, Winterthur, Schweiz, 28. November 2023.
• Borghoff, B. et al. (2023) ‘Science Fiction Prototyping – wie immersive Szenarien diskursiv wirken’, in Schweizer Jahreskongress der Wissenschaftskommunikation (ScienceComm), Bern, Schweiz, 2.-3. November 2023. Available at: https://2023.sciencecomm.ch/fr/programme/jeudi/details/science-fiction-prototyping-wie-immersive-szenarien-diskursiv-wirken.
• Borghoff, B. et al. (2023) ‘Freundschaft mit KI immersiv erleben – Science Fiction Prototyping für verantwortungsvolle Innovationen’, in IAM MediaLab Veranstaltung, Winterthur, Schweiz, 26. Oktober 2023.
• Borghoff, B. et al. (2023) ‘Future Skill «Kreative Agilität» : kreagil navigieren in und durch überfordernde Zeiten’, in ZHAW Proof of Concept-Lab & IAM MediaLab Veranstaltung, Winterthur, Schweiz, 4. Mai 2023. Available at: https://birgittaborghoff.com/wp-content/uploads/2023/05/E_20230504_multiplier-event_kreative-agiltaet_PoC-Lab_borg.pdf.
• Borghoff, B. and Frick-Islitzer, D. (2023) ‘Future Skill «Kreative Agilität» : kreagil navigieren in und durch überfordernde Zeiten’, in Departementstag Gesundheit, ZHAW, Winterthur, Schweiz, 23. März 2023. Available at: https://birgittaborghoff.com/wp-content/uploads/2023/05/20230323_workshop_kreagilitaet_dept.G_borg.pdf.
• Borghoff, B., Hagenbuch, A. and Grütter, J. (2022) ‘„Herz über Kopf – für einen menschlicheren Umgang mit Demenz“ : Beitrag der Designpraxis zur öffentlichen Gesundheitskommunikation’, in 5. Transdisziplinäre Fachtagung des Netzwerkes Gesundheitskommunikation „Anwendungen – Eingriffe – Pflege(n)”, Winterthur, Schweiz, 24. Oktober 2022.
• Borghoff, B. et al. (2022) ‘Erzählungen über Kindersterben, Homöopathie und Resilienz in Schweizer Diskursen : Beiträge der Angewandten Diskurslinguistik zur öffentlichen Gesundheitskommunikation’, in 5. Transdisziplinäre Fachtagung des Netzwerkes Gesundheitskommunikation „Anwendungen – Eingriffe – Pflege(n)”, Winterthur, Schweiz, 24. Oktober 2022.
• Borghoff, B. (2022) ‘Kreative Agilität entdecken und erleben’, in IAM MediaLab Veranstaltung, Winterthur, Zürich, 9. Juni 2022. Available at: https://birgittaborghoff.com/wp-content/uploads/2023/05/red_20220609_Kreative-Agilitaet-entdecken-und-erleben_IAM-MediaLab_borg.pdf.
• Borghoff, B. (2022) ‘”Kreative Agilität”: Kunstbasierte Strategien als narrative Praxis in der organisationalen Transformation : Beiträge der Angewandten Diskurslinguistik im Spannungsfeld von Kunst und Kommunalpolitik’, in Forschungsforum der Angewandten Linguistik in der Schweiz (VALS-ASLA), online, 18. Februar 2022.
• Stücheli-Herlach, P. and Borghoff, B. (2019) ‘Erzählungen über Antibiotika und Resistenzen in mehrsprachigen Diskursen : Beiträge der Angewandten Diskurslinguistik zur öffentlichen Gesundheitskommunikation’, in Netzwerk Gesundheitskommunikation, Winterthur, 1.-2. September 2019.
• Stücheli-Herlach, P. and Borghoff, B. (2019) ‘Prävention von Antibiotika-Resistenzen : was Diskurslinguistik hierzu leisten kann’, in Tagung DFG-Netzwerks «Linguistik und Medizin», Paderborn, Deutschland, 27.-29. März 2019.
• Borghoff, B. and Bischof, N. (2018) ‘‘WHY’ : purpose-driven entrepreneurial storytelling’, in 3rd International Entrepreneurship Education Summit (IEES), Stuttgart, Germany, 30 November 2018.
• Borghoff, B. (2017) ‘Entrepreneurial storytelling in project- and organizational development : a narrative- and discourse analytical case study in the cultural and creative industries sector’, in ILCEA4, FASP and beyond fictional and non-fictional narratives related to professional communities and specialized groups, Grenoble, France, 26-27 June 2017.
• Borghoff, B. (2017) ‘Entrepreneurial Storytelling in Organizational Practice’, in 17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
• Borghoff, B. (2017) ‘Entrepreneurial Storytelling oder wie wir erzählen, was wir tun’, in 2nd International Entrepreneurship Education Summit (IEES), Stuttgart, 1. Dezember 2017.
• Borghoff, B. (2017) ‘Why entrepreneurial storytelling matters’, in 2nd International Conference: «Literacy and Contemporary Society: Spaces, Discourses, Practices», Nikosia, Cyprus, 28-29 November 2017. Available at: http://www.pi.ac.cy/pi/index.php?option=com_content&view=article&id=1815&Itemid=109&lang=en.
• Borghoff, B. (2017) ‘Entrepreneurial Storytelling als narrative Organisationspraxis im Kontext von Kultur und Kreativwirtschaft’, in Interdisziplinäres Symposium «Die Zukunft des Kulturbetriebs in der digitalisierten Gesellschaft», Regensburg, Deutschland, 9.-10. Oktober 2017.
• Borghoff, B. (2017) ‘Entrepreneurial Storytelling in der organisationalen Praxis : Ergebnisse einer narrations- und diskursanalytischen Fallstudie im kulturellen und kreativökonomischen Kontext’, in Studientag der VALS-ASLA, Winterthur, 6. Juni 2017.
• Borghoff, B. (2016) ‘Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung : eine narrations- und diskursanalytische Fallstudie im kulturellen und kreativökonomischen Kontext’, in 20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016. FGF e.V.
• Borghoff, B. (2014) ‘Creative Entrepreneurship : Entwicklungschancen für die Kultur und Kreativwirtschaft in Winterthur und Region’, in Winterthur Urban Forum: Städte der Zukunft. Städte der Nähe, Winterthur, 27.-29. November 2014. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Borghoff, B. (2014) ‘Ergebnisse einer empirischen Potenzial- und Entwicklungsstudie zur Kultur und Kreativwirtschaft in Winterthur und Region’, in 18. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum). Proceedings (Conference presentation). 13.-14. November 2014, Weser-Ems-Halle, Oldenburg.
• Borghoff, B. (2014) ‘Musikfestival INNOVANTIQUA ‘goes shopping...’’, in 18. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum). Proceedings (Conference presentation). 13.-14. November 2014, Weser-Ems-Halle, Oldenburg.

Publications before appointment at the ZHAW

• Borghoff, Birgitta (2005). Cultural Entrepreneurship: Summarizing selected literature contributions to an interdisciplinary concept. Diploma thesis in the postgraduate course in cultural management (unpublished). Winterthur: ZHAW School of Management & Law, Center for Cultural Management.
• Borghoff, Birgitta (2001). Critical evaluation and optimization of the internet presence of the regional airport Paderborn/Lippstadt: Analysis - optimization potentials - implementation. Diploma thesis in the tourism course (unpublished). Kempten: University of Applied Sciences Kempten.

Other publications

Borghoff, Birgitta (2016). Entrepreneurial storytelling in project and organisational development: A narrative and discourse-analytical case study in the context of culture, creative industries and creative economies. Master's thesis (unpublished). Winterthur: Applied Linguistics.

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