Dr. Laura Johanna Noll

Arbeit an der ZHAW

Tätigkeit

Seniorwissenschaftlerin & Weiterbildungsleiterin, ZHAW Zentrum für Kulturmanagement (ZKM)

Arbeits- und Forschungsschwerpunkte

• Kunst- & Kulturökonomie
• Kunstsoziologie
• Kunstmarktforschung
• Kulturmanagement & Kulturelle Führung
• Nachhaltigkeit in Kunst und Kultur

Lehrtätigkeit

• Wissenschaftliches Arbeiten & Gastvorträge zum Thema Kunst(markt), CAS Marketing Management & DAS Marketing Executive, Universität St.Gallen (HSG)
• Funktionales Marketing (DE & EN), Master in Marketing Management (MiMM), Universität St.Gallen (HSG)
• Supervisorin Angewandte Forschungsprojekte (EN), Master in Marketing Management, Universität St.Gallen (HSG)

Berufserfahrung

• Projektleiterin & Vertreterin Kunstsammlung UZH
  Universität Zürich (UZH), Fachstelle für Kunst und Wissenschaft
  02 / 2024 - 01 / 2025
• Projektleiterin Weiterbildung für Unternehmen
  Universität St. Gallen, Institut für Marketing & Customer Insight
  05 / 2022 - 10 / 2023
• Gründerin & Leiterin Competence Center for Art+
  Universität St.Gallen
  02 / 2022 - 10 / 2023
• Wissenschaftliche Mitarbeiterin
  Universität St.Gallen, Institut für Marketing & Customer Insight
  06 / 2018 - 05 / 2022
• Kommunikation & Development
  Karl & Faber Kunstauktionen
  01 / 2017 - 06 / 2018
• Studentische Hilfskraft
  Zeppelin Universität
  09 / 2015 - 09 / 2016

Aus- und Weiterbildung

Ausbildung

• Postdoc in Management / Kunstökonomie
  Universität St.Gallen (HSG)
  05 / 2022 - 10 / 2023
• PhD in Management (Dr. oec HSG) / Kunstökonomie
  Universität St.Gallen (HSG)
  06 / 2018 - 05 / 2022
• Gastdoktorandin / Kulturökonomie
  Copenhagen Business School (CBS)
  11 / 2021 - 12 / 2021
• Master of Arts in General Management / Management
  Zeppelin Universität (ZU)
  09 / 2014 - 09 / 2016
• Bachelor of Arts in Communication, Culture & Management / Kunst- & Kulturmanagement
  Zeppelin Universität (ZU)
  01 / 2011 - 06 / 2014

Weiterbildung

• CAS Hochschuldidaktik
  Universität St.Gallen (HSG)
  10 / 2023
• Early Career Programme
  Universität St.Gallen (HSG)
  02 / 2022
• PhD Summer School „Critical Studies in the Art Market“
  Zeppelin Universität (ZU)
  07 / 2015

Netzwerk

Mitglied in Netzwerken

• ACEI Association for Cultural Economics International
• TIAMSA The International Art Market Studies Association
• EURAM European Academy of Management

ORCID digital identifier

ORCID ID: 0000-0003-2799-1919

Social Media

LinkedIn

Publikationen

Schriftliche Konferenzbeiträge, peer-reviewed

• Noll, L. J. and Sahli, M. (2025) 'Careers of female artists : gender-specific effects of exhibitions on sales probabilities and prices at art auctions', in 23rd International Conference on Cultural Economics, Rotterdam, The Netherlands, 24-27 June 2025.
• Noll, L. J. and Sahli, M. (2024) 'Going once, going twice, sold : investigating the gender effects of exhibitions on sale probability and prices at art auctions', in 7th North American Workshop on Cultural Economics, Washington, DC, USA, 23-25 November 2024.
• Noll, L. J. (2024) 'From value to price at art auctions : understanding the dynamics of art markets', in 7th Annual Conference of The International Art Market Studies Association (TIAMSA), Melbourne, Australia, 10-13 July 2024.
• Bernet, V. and Noll, L. J. (2023) 'Green transition : a theoretical framework for the integration of cultural, social, environmental and economic sustainability in art museum strategy', in Rethinking Culture and Creativity Workshop, Turin, Italy, 19-20 October 2023.
• Noll, L. J. (2023) 'Understanding the dynamics at art auctions : a conceptual framework for the auction price mechanism', in 22nd International Conference of the Association of Cultural Economics International (ACEI), Bloomington, USA, 27-30 June 2023.

Mündliche Konferenzbeiträge und Abstracts

• Noll, L. J. (2023) 'The role of marketing in auction prices : understanding price determinants and underlying market dynamics', in 22nd International Conference of the Association of Cultural Economics International (ACEI), Bloomington, USA, 27-30 June 2023.
• Noll, L. J., Bille, T. and Meier, C. (2023) 'Auction houses as gatekeepers : gender effects on the secondary art market', in International Workshop #8 "Gatekeepers in the Art Market", Baton Rouge, USA, 14-16 April 2023.
• Noll, L. J. (2022) 'Record prices at international art auctions : understanding the power and limits of marketing', in 3rd Swiss Academy of Marketing Science SAMS Conference, Lucerne, Switzerland, 28 October 2022.

Publikationen vor Tätigkeit an der ZHAW

• Reinecke, S., & Noll, L. (2023). Aktives Preismanagement. Springer Fachmedien.
• Noll, L. (2022). Understanding Prices at Art Auctions: A Conceptual Framework for the Auction Price Mechanism. Doktorarbeit, Universität St. Gallen.
• Theiss, V. & Noll, L. (2021). The Effect of Price Changes in Luxury Goods. Marketing Review St. Gallen, 39 (1), 24–31.
• Nixdorf, J. & Noll, L. (2020). Kunstmarkt: Hypes, Trends, Geschmackskonzentrationen. Marketing Review St.Gallen, 37(6), 6-10.
• Noll, L. (2024). From Value to Price at Art Auctions: Understanding the Dynamics of Art Markets. 7th Annual Conference of The International Art Market Studies Association. Multiple Art Markets in An Expanding World: Artists, Agents, Networks, Exchange. Universität Melbourne, Melbourne, Australia.
• Bernet, V. & Noll, L. (2023). Green Transition: A Theoretical Framework for the Integration of Cultural, Social, Environmental and Economic Sustainability in Art Museum Strategy. Workshop: Rethinking Culture and Creativity. The Challenge of Sustainability. Museums and green transition. Universität Turin, Turin, Italien.
• Noll, L. (2023). The Role of Marketing in Auction Prices: Understanding Price Determinants and Underlying Market Dynamics. ACEI’s 22nd International Conference on Cultural Economics. Center for Cultural Affairs (CCA), Indiana University, Bloomington, Indiana, USA.
• Noll, L. (2023). Understanding the Dynamics at Art Auctions: A Conceptual Framework for the Auction Price Mechanism. ACEI’s 22nd International Conference on Cultural Economics: Special Session on the Art Market. Center for Cultural Affairs (CCA), Indiana University, Bloomington, Indiana, USA.
• Noll, L., Bille, T. & Meier, C. (2023). Auction Houses as Gatekeepers: Gender Effects on the Secondary Art Market. “Tools for the Future #8” workshop by The International Art Market Studies Association (TIAMSA). Louisiana State University, Baton Rouge, Louisiana, USA.
• Noll, L., Bille, T. & Meier, C. (2022). An Investigation of Gender Effects in the Secondary Art Market: a Biased Auction Market? 6th North American Workshop on Cultural Economics, by the Association of Cultural Economics International in conjunction with the Southern Economic Association. Fort Lauderdale, FL, USA.
• Noll, L. (2022). Record Prices at International Art Auctions: Understanding the Power and Limits of Marketing. Swiss Academy of Marketing Science (SAMS) Conference 2022. Luzern, Schweiz.
• Noll, L. (2021). Understanding Prices at International Art Auctions: An Inductive Theory for Valuation. ACEI2020+1. Young Researchers Workshop. Online.
• Meier, C. & Noll, L. (2021). Gender Diversity: a Biased Auction Market? 21st Conference on Cultural Economics, ACEI2020+1. Online. – für den Young Researcher Award berücksichtigt
• Noll, L. (2020). Price Determinants on the Secondary Art Market: A Mixed-Method Approach to Improved Estimation at International Fine Art Auctions. EMAC European Marketing Academy Annual Conference 2020. Doktorandenkolloquium. Budapest, Ungarn.
• Noll, L. (2020). The Art Market & New Tech: Marketing Unique Goods by Means of AI?, VHB German Academic Association of Business Research Annual Conference. Frankfurt, Deutschland.
• Noll, L. (2019). Predicting Price Estimates at Art Auction: A Valuation Framework For “Pricing the Priceless”. Research Conference Marketing. Berlin, Deutschland.
• Noll, L. (2019). The Effects of Physical Experiences on Perceived Value and Price Acceptance. AMA American Marketing Association Winter Conference. Austin, TX, USA.
• Noll, L. (2018). Added-Value Creation in Experience-Based Retail Marketing. Oxford Retail Futures Conference. Saïd Business School, Oxford, England.
• Noll, L. & Meier, C. (2020). Gender Diversity: A Biased Auction Market? HSG Focus, «Diversity», 03/2020.
• Noll, L. (2019). „Art-Flipper“ und Kunst als Investment. alma 01/2019.
• Noll, L. (2019). All Y Want for Christmas .... HSG Focus, „Management“ - Forschung, 04/2019.

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