Dr. Laura Johanna Noll

Work at ZHAW

Position

Senior Researcher & Executive Education Lead, ZHAW Center for Arts Management (ZKM)

Focus

• Economics of the Arts & Cultural Economics
• Sociology of the Arts
• Art Market Research
• Cultural Management & Cultural Leadership
• Sustainability in Arts and Culture

Teaching

• Research Methods & Guest Lectures about Art (Market), Einführung ins Wissenschaftliche Arbeiten, CAS Marketing Management & DAS Marketing Executive, University of St.Gallen (HSG)
• Marketing Functions (DE & EN), Master in Marketing Management (MiMM), University of St.Gallen (HSG)
• Supervisor of Applied Research Projects (EN), Master in Marketing Management (MiMM), University of St.Gallen (HSG)

Experience

• Project Manager & Representative UZH Art Collection
  University of Zurich (UZH), Art x Science Office
  02 / 2024 - 01 / 2025
• Project Manager Executive Education for Companies
  University of St. Gallen, Institute for Marketing & Customer Insight
  05 / 2022 - 10 / 2023
• Founder & Head of Competence Center for Art+
  University of St.Gallen
  02 / 2022 - 10 / 2023
• Research Assistant
  University of St.Gallen, Institute for Marketing & Customer Insight
  06 / 2018 - 05 / 2022
• Communication & Development
  Karl & Faber Fine Art Auctions
  01 / 2017 - 06 / 2018
• Student Assistant
  Zeppelin University
  09 / 2015 - 09 / 2016

Education and Continuing education

Education

• Postdoc in Management / Art Economics
  University of St.Gallen (HSG)
  05 / 2022 - 10 / 2023
• PhD in Management (Dr. oec HSG) / Art Economics
  University of St.Gallen (HSG)
  06 / 2018 - 05 / 2022
• Visiting PhD / Cultural Economics
  Copenhagen Business School (CBS)
  11 / 2021 - 12 / 2021
• Master of Arts in General Management / Management
  Zeppelin University (ZU)
  09 / 2014 - 09 / 2016
• Bachelor of Arts in Communication, Culture & Management / Arts & Cultural Management
  Zeppelin University (ZU)
  01 / 2011 - 06 / 2014

Continuing Education

• CAS Teaching & Learning in Higher Education
  University of St.Gallen (HSG)
  10 / 2023
• Early Career Programme
  University of St.Gallen (HSG)
  02 / 2022
• PhD Summer School "Critical Studies in the Art Market“
  Zeppelin University (ZU)
  07 / 2015

Network

Membership of networks

• ACEI Association for Cultural Economics International
• TIAMSA The International Art Market Studies Association
• EURAM European Academy of Management

ORCID digital identifier

ORCID ID: 0000-0003-2799-1919

Social media

LinkedIn

Publications before appointment at the ZHAW

• Reinecke, S., & Noll, L. (2023). Active Price Management: Be a Price Maker, Not a Price Taker!. Springer Nature.
• Noll, L. (2022). Understanding Prices at Art Auctions: A Conceptual Framework for the Auction Price Mechanism. Doktorarbeit, Universität St. Gallen.
• Theiss, V. & Noll, L. (2021). The Effect of Price Changes in Luxury Goods. Marketing Review St. Gallen, 39 (1), 24–31.
• Nixdorf, J. & Noll, L. (2020). Kunstmarkt: Hypes, Trends, Geschmackskonzentrationen. Marketing Review St.Gallen, 37(6), 6-10.
• Noll, L. (2024). From Value to Price at Art Auctions: Understanding the Dynamics of Art Markets. 7th Annual Conference of The International Art Market Studies Association. Multiple Art Markets in An Expanding World: Artists, Agents, Networks, Exchange. Universität Melbourne, Melbourne, Australia.
• Bernet, V. & Noll, L. (2023). Green Transition: A Theoretical Framework for the Integration of Cultural, Social, Environmental and Economic Sustainability in Art Museum Strategy. Workshop: Rethinking Culture and Creativity. The Challenge of Sustainability. Museums and green transition. Universität Turin, Turin, Italien.
• Noll, L. (2023). The Role of Marketing in Auction Prices: Understanding Price Determinants and Underlying Market Dynamics. ACEI’s 22nd International Conference on Cultural Economics. Center for Cultural Affairs (CCA), Indiana University, Bloomington, Indiana, USA.
• Noll, L. (2023). Understanding the Dynamics at Art Auctions: A Conceptual Framework for the Auction Price Mechanism. ACEI’s 22nd International Conference on Cultural Economics: Special Session on the Art Market. Center for Cultural Affairs (CCA), Indiana University, Bloomington, Indiana, USA.
• Noll, L., Bille, T. & Meier, C. (2023). Auction Houses as Gatekeepers: Gender Effects on the Secondary Art Market. “Tools for the Future #8” workshop by The International Art Market Studies Association (TIAMSA). Louisiana State University, Baton Rouge, Louisiana, USA.
• Noll, L., Bille, T. & Meier, C. (2022). An Investigation of Gender Effects in the Secondary Art Market: a Biased Auction Market? 6th North American Workshop on Cultural Economics, by the Association of Cultural Economics International in conjunction with the Southern Economic Association. Fort Lauderdale, FL, USA.
• Noll, L. (2022). Record Prices at International Art Auctions: Understanding the Power and Limits of Marketing. Swiss Academy of Marketing Science (SAMS) Conference 2022. Luzern, Schweiz.
• Noll, L. (2021). Understanding Prices at International Art Auctions: An Inductive Theory for Valuation. ACEI2020+1. Young Researchers Workshop. Online.
• Meier, C. & Noll, L. (2021). Gender Diversity: a Biased Auction Market? 21st Conference on Cultural Economics, ACEI2020+1. Online. – considered for the Young Researcher Award
• Noll, L. (2020). Price Determinants on the Secondary Art Market: A Mixed-Method Approach to Improved Estimation at International Fine Art Auctions. EMAC European Marketing Academy Annual Conference 2020. Doktorandenkolloquium. Budapest, Ungarn.
• Noll, L. (2020). The Art Market & New Tech: Marketing Unique Goods by Means of AI?, VHB German Academic Association of Business Research Annual Conference. Frankfurt, Deutschland.
• Noll, L. (2019). Predicting Price Estimates at Art Auction: A Valuation Framework For “Pricing the Priceless”. Research Conference Marketing. Berlin, Deutschland.
• Noll, L. (2019). The Effects of Physical Experiences on Perceived Value and Price Acceptance. AMA American Marketing Association Winter Conference. Austin, TX, USA.
• Noll, L. (2018). Added-Value Creation in Experience-Based Retail Marketing. Oxford Retail Futures Conference. Saïd Business School, Oxford, England.
• Noll, L. & Meier, C. (2020). Gender Diversity: A Biased Auction Market? HSG Focus, «Diversity», 03/2020.
• Noll, L. (2019). „Art-Flipper“ und Kunst als Investment. alma 01/2019.
• Noll, L. (2019). All Y Want for Christmas .... HSG Focus, „Management“ - Forschung, 04/2019.

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