Béatrice Vogel
Béatrice Vogel
ZHAW
School of Management and Law
International Management Institute
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Research Associate at the Center for Global Competitiveness Department of International Business
Education and Continuing education
Education
- MSc in International Business UAS Zurich, ZHAW, with outstanding performance (Dean's List)
ZHAW School of Management and Law
08 / 2018 - 09 / 2019 - BSc HES-SO in Business Administration, HEIG-VD
HEIG-VD School of Engineering and Management
09 / 2014 - 08 / 2018
Network
ORCID digital identifier
Projects
- Purpose-Inside Lab: Purpose Impact and Performance Measurement Solution / Deputy project leader / ongoing
- Purpose-Driven Innovation / Deputy project leader / ongoing
- Interdisciplinary and human-centered purpose-driven strategies for circular Life Science ecosystems – Strategic research collaboration with Alliance to Zero / Deputy project leader / ongoing
- Geopolitical risks in a fragmented economy / Team member / completed
- Diagnosing and mitigating behavioural cyber risks / Deputy project leader / completed
- Business Models of a Dentistry Network / Team member / completed
- Evaluation and Testing of new cross-boarder cooperation in additive manufacturing / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
Björck, A. et al. (2025) 'Advancing cyber crisis readiness : context, microfoundations and the role of leadership', Journal of Communication Management. doi: 10.1108/jcom-01-2025-0006.
Book chapters, peer-reviewed
Björck, A. et al. (2025) 'Purpose in business models : strategic principles and key decisions', in Wollmann, P., Pemler, D., and Ndrevataj, M. (eds) The sustainable organization : how organizations address the 17 UN SDGs using the 3-P-Model. Cham: Springer, pp. 145–170. doi: 10.1007/978-3-031-89549-4_7.
Written conference contributions, peer-reviewed
- Björck, A. et al. (2025) 'Cyber crisis readiness unpacked : a qualitative exploration of organizational approaches and mindsets', in International Crisis and Risk Communication Association Reports. International Crisis and Risk Communication Association, pp. 39–42. doi: 10.69931/001c.142836.
- Björck, A. et al. (2025) 'Tackling wicked problems in risk and crisis communication through design thinking : insights from the ICRCC conferences 2024 and 2025', in International Crisis and Risk Communication Association Reports. International Crisis and Risk Communication Association, pp. 59–62. doi: 10.69931/001c.142843.
- Björck, A. et al. (2024) 'Relentlessly asking why : purpose-driven change as a strategic practice', in 44th Annual Conference of the Strategic Management Society (SMS), Istanbul, Türkiye, 19-22 October 2024.