Béatrice Vogel

Work at ZHAW

Position

Research Associate at the Center for Global Competitiveness Department of International Business

Education and Continuing education

Education

• MSc in International Business UAS Zurich, ZHAW, with outstanding performance (Dean's List)
  ZHAW School of Management and Law
  08 / 2018 - 09 / 2019
• BSc HES-SO in Business Administration, HEIG-VD
  HEIG-VD School of Engineering and Management
  09 / 2014 - 08 / 2018

Network

ORCID digital identifier

ORCID ID: 0009-0008-9218-1254

Projects

• Purpose-Inside Lab: Purpose Impact and Performance Measurement Solution / Deputy project leader / ongoing
• Purpose-Driven Innovation / Deputy project leader / ongoing
• Interdisciplinary and human-centered purpose-driven strategies for circular Life Science ecosystems – Strategic research collaboration with Alliance to Zero / Deputy project leader / ongoing
• Geopolitical Risks in a Fragmented Global Economy / Team member / completed
• Diagnosing and mitigating behavioural cyber risks / Deputy project leader / completed
• Business Models of a Dentistry Network / Team member / completed
• Evaluation and Testing of new cross-boarder cooperation in additive manufacturing / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

Björck, A. et al. (2025) 'Advancing cyber crisis readiness : context, microfoundations and the role of leadership', Journal of Communication Management, 30(3), pp. 322–341. doi: 10.1108/jcom-01-2025-0006.

Book chapters, peer-reviewed

• Björck, A. et al. (2026) 'Purpose in Geschäftsmodellen : strategische Prinzipien und zentrale Entscheidungen', in Wollmann, P., Pemler, D., and Ndrevataj, M. (eds) Die nachhaltige Organisation : wie Organisationen die 17 Ziele für nachhaltige Entwicklung der Vereinten Nationen anhand des 3‑P‑Modells umsetzen. Cham: Springer Gabler, pp. 161–189. doi: 10.1007/978-3-032-29607-8_7.
• Björck, A. et al. (2025) 'Purpose in business models : strategic principles and key decisions', in Wollmann, P., Pemler, D., and Ndrevataj, M. (eds) The sustainable organization : how organizations address the 17 UN SDGs using the 3-P-Model. Cham: Springer, pp. 145–170. doi: 10.1007/978-3-031-89549-4_7.

Written conference contributions, peer-reviewed

• Björck, A., Vogel, B. and Pregmark, J. (2026) 'Enacting purpose in projects : embedding and embodying practices by change coaches', in Bella Purpose Group Research Workshop, Milan, Italy, 30 September 2026.
• Björck, A. et al. (2026) 'Leadership and leadership communication in cyber crisis readiness', in Crisis8 Conference of the European Communication Research and Education Association (ECREA), Bucharest, Romania, 15-17 September 2025.
• Vogel, B., Björck, A. and Pugnetti, C. (2026) 'Cyber crisis readiness : how collective internalization emerges through interactive communication', in International Crisis and Risk Communication Association Reports. International Crisis and Risk Communication Association. doi: 10.69931/001c.164603.
• Björck, A. et al. (2026) 'Making purpose work : open organizing practices in project implementation', in 26th EURAM Annual Conference, Kristiansand, Norway, 16-19 June 2026.
• Björck, A. et al. (2025) 'Cyber crisis readiness unpacked : a qualitative exploration of organizational approaches and mindsets', in International Crisis and Risk Communication Association Reports. International Crisis and Risk Communication Association, pp. 39–42. doi: 10.69931/001c.142836.
• Björck, A. et al. (2025) 'Tackling wicked problems in risk and crisis communication through design thinking : insights from the ICRCC conferences 2024 and 2025', in International Crisis and Risk Communication Association Reports. International Crisis and Risk Communication Association, pp. 59–62. doi: 10.69931/001c.142843.
• Björck, A. et al. (2025) 'Advancing strategic crisis readiness : a process framework and leadership dynamics in cyber context', in 25th EURAM Annual Conference, Florence, Italy, 22-25 June 2025.
• Björck, A. et al. (2025) 'Cyber readiness : process design and the leadership to shape readiness mindset', in Conference of the International Crisis and Risk Communication Association (ICRCA), Clemson, United States, 10-12 March 2025.
• Björck, A. et al. (2024) 'Relentlessly asking why : purpose-driven change as a strategic practice', in 44th Annual Conference of the Strategic Management Society (SMS), Istanbul, Türkiye, 19-22 October 2024.

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