Béatrice Vogel

Work at ZHAW

Position

Research Associate at the Center for Global Competitiveness Department of International Business

Education and Continuing education

Education

• MSc in International Business UAS Zurich, ZHAW, with outstanding performance (Dean's List)
  ZHAW School of Management and Law
  08 / 2018 - 09 / 2019
• BSc HES-SO in Business Administration, HEIG-VD
  HEIG-VD School of Engineering and Management
  09 / 2014 - 08 / 2018

Network

ORCID digital identifier

ORCID ID: 0009-0008-9218-1254

Projects

• Geopolitical risks in a fragmented economy / Team member / completed
• Business Models of a Dentistry Network / Team member / completed
• Evaluation and Testing of new cross-boarder cooperation in additive manufacturing / Team member / completed

Publications

• Björck, Albena; Pugnetti, Carlo; Steller, Nicole; Vogel, Béatrice; Aebischer, Aisha,

  2025.

  Purpose in business models : strategic principles and key decisions.

  In:

  Wollmann, Peter; Pemler, Doris; Ndrevataj, Mersida, eds.,

  The sustainable organization : how organizations address the 17 UN SDGs using the 3-P-Model.

  Cham:

  Springer.

  pp. 145-170.

  Available from: https://doi.org/10.1007/978-3-031-89549-4_7

• Björck, Albena; Pugnetti, Carlo; Vogel, Béatrice; Lopez, Marco,

  2025.

  Cyber crisis readiness unpacked : a qualitative exploration of organizational approaches and mindsets[paper].

  In:

  Proceedings of the 2025 International Crisis and Risk Communication Conference.

  14th International Crisis and Risk Communication Conference (ICRCC), Clemson, USA, 10-12 March 2025.

  International Crisis and Risk Communication Association.

  pp. 39-42.

  Available from: https://doi.org/10.69931/001c.142836

• Björck, Albena; Vogel, Béatrice; Iverson, Joel O.; Venette, Steven J.; Daba-Buzoianu, Corina; Pugnetti, Carlo; Champagne-Poirier, Olivier,

  2025.

  Tackling wicked problems in risk and crisis communication through design thinking : insights from the ICRCC conferences 2024 and 2025[paper].

  In:

  Proceedings of the 2025 International Crisis and Risk Communication Conference.

  14th International Crisis and Risk Communication Conference (ICRCC), Clemson, USA, 10-12 March 2025.

  International Crisis and Risk Communication Association.

  pp. 59-62.

  Available from: https://doi.org/10.69931/001c.142843

• Björck, Albena; Pregmark, Johanna; Van der Ven, Helene; Vogel, Béatrice; Guarin Davila, Juanita,

  2024.

  Relentlessly asking why : purpose-driven change as a strategic practice[paper].

  In:

  44th Annual Conference of the Strategic Management Society (SMS), Istanbul, Türkiye, 19-22 October 2024.

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