Dr. Oliver Thomas
Dr. Oliver Thomas
ZHAW
School of Management and Law
Abteilung International Business
Theaterstrasse 17
8400 Winterthur
Arbeit an der ZHAW
Tätigkeit
Dozent für Research Design, Entrepreneurship, International Management, Strategisches Management und Verhandlungsmanagement; Akademische Forschung im Bereich Entrepreneurship und Marketing
Arbeits- und Forschungsschwerpunkte
Forschungsschwerpunkt: Kognitionspsychologie im Bereich Entrepreneurship und Marketing, Spezialkenntnisse: Unternehmensstrategie, Unternehmensführung, Start-Up-Finanzierung, Quantitative Forschung
Lehrtätigkeit
Dozent für Research Design, Entrepreneurship, Fact-Based Marketing, Internationales Marketing, Strategisches Management und Verhandlungsmanagement
Berufserfahrung
- Dozent
ZHAW
09 / 2018 - heute - Dozent
Fachhochschule Münster
07 / 2014 - 07 / 2018 - Projektleiter/Geschäftsführer für Südamerika
Deutscher Geno-Bankenverband
09 / 2011 - 06 / 2014 - Diverse Positionen (Kreditanalyst, Firmenkundenbetreuer)
Bankensektor
09 / 1997 - 09 / 2005
Aus- und Weiterbildung
Ausbildung
- Dr. rer. pol. / Betriebswirtschaft
Philipps-Universität Marburg
09 / 2014 - 03 / 2018 - Master (M.Sc.) in Management / Betriebswirtschaft
HHL Leipzig Graduate School of Management
07 / 2009 - 07 / 2011 - Bachelor (B.A.) / Deutsch-Lateinamerikanische BWL
FH Münster (mit Doppeldiplom Universidad Nacional, Costa Rica)
09 / 2005 - 12 / 2008 - Bankfachwirt / Banking
Frankfurt School of Finance & Management
09 / 1999 - 09 / 2001
Netzwerk
ORCID digital identifier
Publikationen
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Thomas, Oliver; Hess, Manuel,
2025.
Scaling in the beauty industry : the high-stakes quest for investor capital.
International Journal of Teaching and Case Studies.
15(4), S. 331-351.
Verfügbar unter: https://doi.org/10.1504/IJTCS.2025.149408
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Thomas, Oliver,
2022.
Entrepreneurship education : which educational elements influence entrepreneurial intention?.
Industry and Higher Education.
37(3), S. 328-344.
Verfügbar unter: https://doi.org/10.1177/09504222221121065
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Thomas, Oliver; Reimann, Olivier,
2022.
The bias blind spot among HR employees in hiring decisions.
German Journal of Human Resource Management.
37(1), S. 5-22.
Verfügbar unter: https://doi.org/10.1177/23970022221094523
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Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
Can sports sponsorship affect consumers’ motivation for sports consumption?.
Journal of Promotion Management.
28(7), S. 893-922.
Verfügbar unter: https://doi.org/10.1080/10496491.2021.2009611
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Thomas, Oliver; Wulf, Torsten,
2021.
Success factors of academic entrepreneurship education : a new approach.
International Journal of Entrepreneurship and Small Business.
43(4), S. 531-547.
Verfügbar unter: https://doi.org/10.1504/IJESB.2021.117346
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Thomas, Oliver; Wulf, Torsten,
2019.
International Journal of Entrepreneurial Venturing.
11(5), S. 413-439.
Verfügbar unter: https://doi.org/10.1504/IJEV.2019.10021564
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Thomas, Oliver,
2018.
Management Review Quarterly.
68(2), S. 107-143.
Verfügbar unter: https://doi.org/10.1007/s11301-018-0135-9
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Thomas, Oliver,
2018.
New venture creation : the role of entrepreneurship education and cognitive biases.
Marburg:
Philipps-Universität Marburg.
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Reimann, Olivier; Nagengast, Liane; Thomas, Oliver; Kucza, Gunther,
2024.
In:
Proceedings of the European Marketing Academy.
EMAC Regional Conference, Lisbon, Portugal, 25-27 September 2024.
European Marketing Academy.
S. 122609.
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Thomas, Oliver; Reimann, Olivier; Nagengast, Liane; Kucza, Gunther,
2024.
In:
Proceedings of the European Marketing Academy.
EMAC Regional Conference, Lisbon, Portugal, 25-27 September 2024.
European Marketing Academy.
S. 122610.
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Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,
2023.
Private labels and negative information : effects across retailers[Paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
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Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,
2023.
Private labels and negative information : effects within a retailer[Paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2022.
Private labels, product harm crises, and cross-brand learning[Paper].
In:
Proceedings of the European Marketing Academy.
EMAC Regional Conference, Kaunas, Lithuania, 21-23 September 2022.
European Marketing Academy.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Attitude formation toward economy, standard and premium private label[Paper].
In:
Proceedings 2021 AMA Summer Academic Conference.
2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.
American Marketing Association.
S. 535-538.
Verfügbar unter: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Do PWYW labels affect internal reference prices and prices paid?[Paper].
In:
Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, Hrsg.,
Advances in Consumer Research Volume 49.
52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.
Association for Consumer Research.
S. 523-524.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
First insights on brand attitude towards a retailer’s individual private labels[Paper].
In:
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, Hrsg.,
Advances in National Brand and Private Label Marketing.
8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.
Cham:
Springer.
S. 20-23.
Springer Proceedings in Business and Economics.
Verfügbar unter: https://doi.org/10.1007/978-3-030-76935-2_3
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2020.
In:
20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.