Dr. Oliver Thomas

Arbeit an der ZHAW

Tätigkeit

Dozent für Internationales Management; Akademische Forschung im Bereich Entrepreneurship

Arbeits- und Forschungsschwerpunkte

Forschungsschwerpunkt: Kognitionspsychologie im Bereich Entrepreneurship, Spezialkenntnisse: Unternehmensstrategie, Unternehmensführung, Start-Up-Finanzierung, Quantitative Forschung

Lehrtätigkeit

Dozent für Internationales Management (Strategisches Management, Marketing, Research Design und Verhandlungsmanagement)

Berufserfahrung

• Dozent
  ZHAW
  09 / 2018 - heute
• Dozent
  Fachhochschule Münster
  07 / 2014 - 07 / 2018
• Projektleiter/Geschäftsführer für Südamerika
  Deutscher Geno-Bankenverband
  09 / 2011 - 06 / 2014
• Diverse Positionen (Kreditanalyst, Firmenkundenbetreuer)
  Bankensektor
  09 / 1997 - 09 / 2005

Aus- und Weiterbildung

Ausbildung

• Dr. rer. pol. / Betriebswirtschaft
  Philipps-Universität Marburg
  09 / 2014 - 03 / 2018
• Master (M.Sc.) in Management / Betriebswirtschaft
  HHL Leipzig Graduate School of Management
  07 / 2009 - 07 / 2011
• Bachelor (B.A.) / Deutsch-Lateinamerikanische BWL
  FH Münster (mit Doppeldiplom Universidad Nacional, Costa Rica)
  09 / 2005 - 12 / 2008
• Bankfachwirt / Banking
  Frankfurt School of Finance & Management
  09 / 1999 - 09 / 2001

Netzwerk

ORCID digital identifier

ORCID ID: 0000-0002-1634-6589

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

• Thomas, O. and Hess, M. (2025) 'Scaling in the beauty industry : the high-stakes quest for investor capital', International Journal of Teaching and Case Studies, 15(4), pp. 331–351. doi: 10.1504/IJTCS.2025.149408.
• Thomas, O. (2022) 'Entrepreneurship education : which educational elements influence entrepreneurial intention?', Industry and Higher Education, 37(3), pp. 328–344. doi: 10.1177/09504222221121065.
• Thomas, O. and Reimann, O. (2022) 'The bias blind spot among HR employees in hiring decisions', German Journal of Human Resource Management, 37(1), pp. 5–22. doi: 10.1177/23970022221094523.
• Thomas, O. and Wulf, T. (2021) 'Success factors of academic entrepreneurship education : a new approach', International Journal of Entrepreneurship and Small Business, 43(4), pp. 531–547. doi: 10.1504/IJESB.2021.117346.
• Thomas, O., Kucza, G. and Schuppisser, S. (2021) 'Can sports sponsorship affect consumers' motivation for sports consumption?', Journal of Promotion Management, 28(7), pp. 893–922. doi: 10.1080/10496491.2021.2009611.
• Thomas, O. and Wulf, T. (2019) 'Entrepreneurship education and intention to start a business : the moderating role of cognitive biases', International Journal of Entrepreneurial Venturing, 11(5), pp. 413–439. doi: 10.1504/IJEV.2019.10021564.
• Thomas, O. (2018) 'Two decades of cognitive bias research in entrepreneurship : what do we know and where do we go from here?', Management Review Quarterly, 68(2), pp. 107–143. doi: 10.1007/s11301-018-0135-9.

Bücher, peer-reviewed

Thomas, O. (2018) New venture creation : the role of entrepreneurship education and cognitive biases. Doctoral dissertation. Philipps-Universität Marburg.

Schriftliche Konferenzbeiträge, peer-reviewed

• Thomas, O. et al. (2024) 'The impact of store atmosphere and retailers" price positioning on economy, standard, and premium private labels', in Proceedings of the European Marketing Academy. European Marketing Academy, p. 122610.
• Reimann, O. et al. (2024) 'Private labels and negative marketing events : inter-category spillover effects to competing retailers" private labels', in Proceedings of the European Marketing Academy. European Marketing Academy, p. 122609.
• Reimann, O. et al. (2023) 'Private labels and negative information : effects within a retailer', in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Nagengast, L. et al. (2023) 'Private labels and negative information : effects across retailers', in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Reimann, O., Thomas, O. and Kucza, G. (2022) 'Private labels, product harm crises, and cross-brand learning', in Proceedings of the European Marketing Academy. European Marketing Academy.
• Reimann, O. et al. (2021) 'First insights on brand attitude towards a retailer's individual private labels', in Martínez-López, F. J. and Gázquez-Abad, J. C. (eds) Advances in National Brand and Private Label Marketing. Cham: Springer, pp. 20–23. doi: 10.1007/978-3-030-76935-2_3.
• Reimann, O., Thomas, O. and Kucza, G. (2021) 'Do PWYW labels affect internal reference prices and prices paid?', in Williams Bradford, T., Keinan, A., and Thomson, M. (eds) Advances in Consumer Research Volume 49. Association for Consumer Research, pp. 523–524.
• Reimann, O., Thomas, O. and Kucza, G. (2021) 'Attitude formation toward economy, standard and premium private label', in Proceedings 2021 AMA Summer Academic Conference. American Marketing Association, pp. 535–538. Available at: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.

Mündliche Konferenzbeiträge und Abstracts

Reimann, O. et al. (2020) 'How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity', in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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