Dr. Oliver Thomas
Dr. Oliver Thomas
ZHAW
School of Management and Law
Department International Business
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Senior Lecturer in Research Design, Entrepreneurship, International Management, Strategic Management, and Negotiation Management; Academic research in the field of Entrepreneurship and Marketing
Focus
Research focus: cognitive psychology in entrepreneurship and marketing. Expertise: Corporate strategy, corporate governance, start-up financing, quantitative research
Teaching
Lecturer in Research Design, Entrepreneurship, Fact-Based Marketing, International Marketing, Strategic Management and Negotiation Management
Experience
- Senior lecturer
ZHAW
09 / 2018 - today - Senior lecturer
Münster University of Applied Sciences
07 / 2014 - 07 / 2018 - Project Manager/Managing Director for South America
German Cooperative Banking Association
09 / 2011 - 06 / 2014 - Various positions (credit analyst, corporate client advisor)
Banking sector
09 / 1997 - 09 / 2005
Education and Continuing education
Education
- PhD / Business Administration
Philipps University Marburg
09 / 2014 - 03 / 2018 - Master (M.Sc.) in Management / Business Administration
HHL Leipzig Graduate School of Management
07 / 2009 - 07 / 2011 - Bachelor (B.A.) / German-Latin American Business Administration
University of Applied Sciences Münster (Double degree with Universidad Nacional, Costa Rica)
09 / 2005 - 12 / 2008 - Banking Specialization / Banking
Frankfurt School of Finance & Management
09 / 1999 - 09 / 2001
Network
ORCID digital identifier
Publications
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Thomas, Oliver; Hess, Manuel,
2025.
Scaling in the beauty industry : the high-stakes quest for investor capital.
International Journal of Teaching and Case Studies.
15(4), pp. 331-351.
Available from: https://doi.org/10.1504/IJTCS.2025.149408
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Thomas, Oliver,
2022.
Entrepreneurship education : which educational elements influence entrepreneurial intention?.
Industry and Higher Education.
37(3), pp. 328-344.
Available from: https://doi.org/10.1177/09504222221121065
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Thomas, Oliver; Reimann, Olivier,
2022.
The bias blind spot among HR employees in hiring decisions.
German Journal of Human Resource Management.
37(1), pp. 5-22.
Available from: https://doi.org/10.1177/23970022221094523
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Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
Can sports sponsorship affect consumers’ motivation for sports consumption?.
Journal of Promotion Management.
28(7), pp. 893-922.
Available from: https://doi.org/10.1080/10496491.2021.2009611
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Thomas, Oliver; Wulf, Torsten,
2021.
Success factors of academic entrepreneurship education : a new approach.
International Journal of Entrepreneurship and Small Business.
43(4), pp. 531-547.
Available from: https://doi.org/10.1504/IJESB.2021.117346
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Thomas, Oliver; Wulf, Torsten,
2019.
International Journal of Entrepreneurial Venturing.
11(5), pp. 413-439.
Available from: https://doi.org/10.1504/IJEV.2019.10021564
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Thomas, Oliver,
2018.
Management Review Quarterly.
68(2), pp. 107-143.
Available from: https://doi.org/10.1007/s11301-018-0135-9
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Thomas, Oliver,
2018.
New venture creation : the role of entrepreneurship education and cognitive biases.
Marburg:
Philipps-Universität Marburg.
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Reimann, Olivier; Nagengast, Liane; Thomas, Oliver; Kucza, Gunther,
2024.
In:
Proceedings of the European Marketing Academy.
EMAC Regional Conference, Lisbon, Portugal, 25-27 September 2024.
European Marketing Academy.
pp. 122609.
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Thomas, Oliver; Reimann, Olivier; Nagengast, Liane; Kucza, Gunther,
2024.
In:
Proceedings of the European Marketing Academy.
EMAC Regional Conference, Lisbon, Portugal, 25-27 September 2024.
European Marketing Academy.
pp. 122610.
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Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,
2023.
Private labels and negative information : effects across retailers[paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
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Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,
2023.
Private labels and negative information : effects within a retailer[paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2022.
Private labels, product harm crises, and cross-brand learning[paper].
In:
Proceedings of the European Marketing Academy.
EMAC Regional Conference, Kaunas, Lithuania, 21-23 September 2022.
European Marketing Academy.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Attitude formation toward economy, standard and premium private label[paper].
In:
Proceedings 2021 AMA Summer Academic Conference.
2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.
American Marketing Association.
pp. 535-538.
Available from: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Do PWYW labels affect internal reference prices and prices paid?[paper].
In:
Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, eds.,
Advances in Consumer Research Volume 49.
52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.
Association for Consumer Research.
pp. 523-524.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
First insights on brand attitude towards a retailer’s individual private labels[paper].
In:
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, eds.,
Advances in National Brand and Private Label Marketing.
8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.
Cham:
Springer.
pp. 20-23.
Springer Proceedings in Business and Economics.
Available from: https://doi.org/10.1007/978-3-030-76935-2_3
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2020.
In:
20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.