Dr. Liane Nagengast

Berufserfahrung

• Senior Research Consultant
  Marketagent Schweiz AG
  02 / 2019 - 11 / 2021
• Assistenzprofessorin / Leiterin Kompetenzzentrum Shopper Marketing
  Universität St.Gallen
  02 / 2015 - 02 / 2019
• Postdoctoral Research Fellow
  Universität St.Gallen
  02 / 2012 - 01 / 2015
• Doktorandin / Wissenschaftliche Mitarbeiterin
  Universität St.Gallen
  08 / 2007 - 02 / 2012

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

• Bischof, S. F., Bauer, J., & Nagengast, L. (2024). Simultaneous versus sequential option presentation : a conceptual replication. Marketing Letters, 36(2), 289–301. https://doi.org/10.1007/s11002-024-09746-2
• Bauer, J. C., Morwitz, V. G., & Nagengast, L. (2021). Interest-free financing promotions increase consumers’ demand for credit for experiential goods. Journal of the Association for Consumer Research, 6(1), 54–66. https://doi.org/10.1086/710250
• Evanschitzky, H., Stan, V., & Nagengast, L. (2021). Strengthening the satisfaction loyalty link : the role of relational switching costs. Marketing Letters, 33(2), 293–310. https://doi.org/10.1007/s11002-021-09590-8
• Bauer, J. C., Linzmajer, M., Nagengast, L., Rudolph, T., & D’Cruz, E. (2020). Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty. Journal of Service Management, 31(3), 563–595. https://doi.org/10.1108/JOSM-10-2018-0347

Bücher, peer-reviewed

Nagengast, L. (2012). Kunden erfolgreich binden : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten [Doctoral dissertation, Universität St. Gallen]. https://www.e-helvetica.nb.admin.ch/search?urn=bel-223994

Schriftliche Konferenzbeiträge, peer-reviewed

• Nagengast, L., Reimann, O., & Kucza, G. (2025, September 24). Store environment, retail format, and premium private labels : the serial mediating roles of retailer and store brand evaluations. 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Reimann, O., Nagengast, L., & Kucza, G. (2025, September 18). The impact of store atmosphere on retailer evaluations : discounters vs. supermarkets. 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Thomas, O., Reimann, O., Nagengast, L., & Kucza, G. (2024). The impact of store atmosphere and retailers’ price positioning on economy, standard, and premium private labels [Conference paper]. Proceedings of the European Marketing Academy, 122610.
• Reimann, O., Nagengast, L., Thomas, O., & Kucza, G. (2024). Private labels and negative marketing events : inter-category spillover effects to competing retailers’ private labels [Conference paper]. Proceedings of the European Marketing Academy, 122609.
• Reimann, O., Thomas, O., Nagengast, L., & Kucza, G. (2023, September 29). Private labels and negative information : effects within a retailer. EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Nagengast, L., Thomas, O., Reimann, O., & Kucza, G. (2023, September 29). Private labels and negative information : effects across retailers. EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

Weitere Publikationen

Rudolph, T., Nagengast, L., & Nitsch, F. (2017). Einkaufstourismus Schweiz 2017 / 2018. Universität St. Gallen.

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