Liane Nagengast, PhD

Experience

• Senior Research Consultant
  Marketagent Schweiz AG
  02 / 2019 - 11 / 2021
• Assistent Professor / Head of Competence Center for Shopper Marketing
  University of St.Gallen
  02 / 2015 - 02 / 2019
• Postdoctoral Research Fellow
  University of St.Gallen
  02 / 2012 - 01 / 2015
• PhD Student / Research Assistant
  University of St.Gallen
  08 / 2007 - 02 / 2012

Publications

Articles in scientific journal, peer-reviewed

• Bischof, S. F., Bauer, J. and Nagengast, L. (2024) ‘Simultaneous versus sequential option presentation : a conceptual replication’, Marketing Letters, 36(2), pp. 289–301. doi: 10.1007/s11002-024-09746-2.
• Bauer, J. C., Morwitz, V. G. and Nagengast, L. (2021) ‘Interest-free financing promotions increase consumers’ demand for credit for experiential goods’, Journal of the Association for Consumer Research, 6(1), pp. 54–66. doi: 10.1086/710250.
• Evanschitzky, H., Stan, V. and Nagengast, L. (2021) ‘Strengthening the satisfaction loyalty link : the role of relational switching costs’, Marketing Letters, 33(2), pp. 293–310. doi: 10.1007/s11002-021-09590-8.
• Bauer, J. C. et al. (2020) ‘Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty’, Journal of Service Management, 31(3), pp. 563–595. doi: 10.1108/JOSM-10-2018-0347.

Books, peer-reviewed

Nagengast, L. (2012) Kunden erfolgreich binden : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten. Doctoral dissertation. Universität St. Gallen. Available at: https://www.e-helvetica.nb.admin.ch/search?urn=bel-223994.

Written conference contributions, peer-reviewed

• Nagengast, L., Reimann, O. and Kucza, G. (2025) ‘Store environment, retail format, and premium private labels : the serial mediating roles of retailer and store brand evaluations’, in 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Reimann, O., Nagengast, L. and Kucza, G. (2025) ‘The impact of store atmosphere on retailer evaluations : discounters vs. supermarkets’, in 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Reimann, O. et al. (2024) ‘Private labels and negative marketing events : inter-category spillover effects to competing retailers” private labels’, in Proceedings of the European Marketing Academy. European Marketing Academy, p. 122609.
• Thomas, O. et al. (2024) ‘The impact of store atmosphere and retailers” price positioning on economy, standard, and premium private labels’, in Proceedings of the European Marketing Academy. European Marketing Academy, p. 122610.
• Reimann, O. et al. (2023) ‘Private labels and negative information : effects within a retailer’, in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Nagengast, L. et al. (2023) ‘Private labels and negative information : effects across retailers’, in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

Other publications

Rudolph, T., Nagengast, L. and Nitsch, F. (2017) Einkaufstourismus Schweiz 2017 / 2018. St. Gallen: Universität St. Gallen.

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