Use and Evaluation of AI Intermediaries
Description
Generative AI chatbots are increasingly replacing traditional search engines as the default starting point for all kinds of information needs, and are thereby taking on a gatekeeping function for the digital public sphere. Since robust data on the adoption of, motives for using, and trust in these AI intermediaries among the Swiss population as a whole are lacking, the project plans a representative, trilingual online survey that captures usage patterns, perceived risks and opportunities, and the attribution of responsibility (users, providers, government).
The results will provide empirical insight into the current state and evaluation of everyday AI use in Switzerland, and thus a basis for evidence-based regulatory approaches.
Key data
Projectlead
Project team
Project status
ongoing, started 10/2026
Institute/Centre
Institute of Applied Media Studies (IAM)
Funding partner
Bundesamt für Kommunikation BAKOM
School of Applied Linguistics
Theaterstrasse 15c
8400 Winterthur