Valery Wyss, MSc. Psychology
Valery Wyss, MSc. Psychology
ZHAW
School of Applied Linguistics
Institute of Applied Media Studies
Work at ZHAW
Position
- Research Associate at the Professorship Digital Media
- Research Associate at the Professorship Media Linguistics: Visual Communication
- Team IAM MediaLab
Teaching
Bachelor Communication and Media Studies
Experience
- Research Associate at the Professorship Digital Media and Media Linguistics
ZHAW Applied Linguistics, Institute of Applied Media Studies
09 / 2023 - today - Student Reseach Assistant at the Department of Psychology Psychology of Motivation, Volition, and Emotion
University of Zurich
07 / 2022 - 12 / 2023 - Research Assistant at the Institute of Applied Media Studies (IAM)
Universitiy of Applied Sciences (ZHAW)
10 / 2019 - 08 / 2023 - Research internichip at the Department of Psychology Psychology of Motivation, Volition, and Emotion
University of Zurich
02 / 2022 - 07 / 2022 - Research internship at the TUM Research Lab Leadership-Learning-Innovation at the Chair of Research and Science Management
Technical University of Munich
05 / 2020 - 08 / 2020 - Research assistant at the Chair of Economic and Organizational Psychology
Ludwig Maximilians University Munich
01 / 2019 - 09 / 2019 - Student Research Assistant at the Institute of Applied Media Studies (IAM)
Universitiy of Applied Sciences
08 / 2015 - 09 / 2018
Education and Continuing education
Education
- Master of Science in Psychology / Psychology
University of Zurich - Department of Psychology
09 / 2020 - 06 / 2023 - Bachelor of Science in Psychology with a minor in Media and Communication Science / Psychology, Media and Communication Science
University of Zurich
09 / 2016 - 06 / 2020 - Swiss European Mobility Program (SEMP) at the Chair of Business and Organizational Psychology / Psychology, Media and Communication Science
Ludwig Maximilians University Munich
10 / 2018 - 08 / 2019
Continuing Education
Certified value-oriented systemic coach & consultant (CAS)
Coach Academy Switzerland
03 / 2025
Projects
- Science Fiction Prototyping: Human-AI Futures / Team member / ongoing
- From AI skills to digital resilience: empowering young people in the digital transformation / Co-project leader / ongoing
- Evolving Digital Information Practices: How Emerging Adults Use AI Tools / Team member / ongoing
- Enhance Your Photo With Interestingness Guided Img2Img Translation / Team member / ongoing
- Digital resilience: tool for AI and deepfake skills among young people / Co-project leader / completed
- Threat monitor for journalism in Switzerland / Team member / completed
- SciComm meets Commedy / Project leader / completed
- How to Reach Swiss Digital Natives with News. A Qualitative Study / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
- Kessler, S. H. and Wyss, V. (2025) 'Humor in der Wissenschaftskommunikation zu KI-Themen : die Wirkung auf verschiedene Nutzer*innengruppen', Medien + Erziehung, 69(6), pp. 80–90. doi: 10.21240/merz/2025.6.07.
- Klopfenstein Frei, N., Wyss, V. and Weber, W. (2023) 'Factors influencing young people's news consumption in Switzerland during normative transitions : a mixed methods study', Journal of Children and Media, 18(1), pp. 120–137. doi: 10.1080/17482798.2023.2278141.
- Klopfenstein Frei, N. et al. (2022) '"It's a matter of age" : four dimensions of youths' news consumption', Journalism, 25(1), pp. 100–121. doi: 10.1177/14648849221123385.
Book chapters, peer-reviewed
Weber, W. et al. (2024) 'From past pandemics to future health crises : a systemic design framework for building a healthier future', in The role of design in shaping sustainable futures : the 14th Design Thinking Research Symposium. Mälardalen University Living Lab Press, pp. 383–396.
Other publications
- Wyss, V., Schäfer, L. and Wyss, V. (2025) Gefährdungsmonitor Journalismus Schweiz : empirische Befunde zur wahrgenommenen Sicherheitssituation und zu Copingstrategien von Medienschaffenden. Biel: Bundesamt für Kommunikation BAKOM Medien. doi: 10.21256/zhaw-2571.
- Gnach, A. et al. (2021) How to reach Swiss digital natives with news : a qualitative study. Biel: Bundesamt für Kommunikation BAKOM. Available at: https://www.bakom.admin.ch/dam/de/sd-web/i0zMGU65OK-F/zusammenfassung-wie-man-die-digital-natives-der-schweiz-mit-nachrichten-erreicht.pdf.
Oral conference contributions and abstracts
- Wyss, V. et al. (2026) 'AI personas vs. humans : predicting which images capture common interest', in SGKM-Jahrestagung, Winterthur, Schweiz, 22.-24. April 2026.
- Büchi, M., Wyss, V. and Fehlmann, F. (2026) 'Information practices in the age of AI : a vignette-based study of emerging adults in Switzerland', in Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM-SACM), Winterthur, Switzerland, 22-24 April 2026.
- Wyss, V. and Kessler, S. H. (2026) 'Digital resilience through storytelling, lateral reading, and science communication : an interactive tool to foster AI literacy among adolescents', in Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM-SACM), Winterthur, Switzerland, 22-24 April 2026.
- Schäfer, L., Wyss, V. and Wyss, V. (2026) 'Sicherheitsrisiken und Coping-Strategien im Schweizer Journalismus', in 71. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), Dortmund, Deutschland, 18. - 20. März 2026.
- Wyss, V. and Saaro, E. (2026) 'Digitale Resilienz stärken : KI-Kompetenz im Unterricht fördern', in Nationale Nachrichtenkompetenz-Tagung, Winterthur, Schweiz, 20. März 2026.
- Krebs, A. et al. (2025) 'Digitale Resilienz durch Storytelling, Quellenkritik und Wissenschaftskommunikation : ein Tool zur Förderung von KI-Kompetenzen bei Jugendlichen', in 2. Tagung des Arbeitskreises Mediendidaktik, Zürich, Schweiz, 4. - 5. September 2025. Available at: https://phzh.ch/ueber-die-phzh/aktuell/veranstaltungen/veranstaltung/?anlassId=144684108.
- Klopfenstein Frei, N., Suter, L. and Wyss, V. (2024) 'Mit TikTok gegen Fake-News : Workshop für Jugendliche (12-16 Jahre)', in Jubiläumsanlass von ZHAW digital, Winterthur, Schweiz, 29. Mai 2024.
- Klopfenstein Frei, N., Gnach, A. and Wyss, V. (2022) 'From data to innovation : how communication students use findings from a journalism research project to develop innovative news products', in Annual Conference of the Swiss Association of Media Research (SACM-SGKM): 'The Visual and Audiovisual Turn in the Age of Screen Media', Zurich, 21-22 April 2022.