Valery Wyss, MSc. Psychology
Valery Wyss, MSc. Psychology
ZHAW
School of Applied Linguistics
Institute of Applied Media Studies
Work at ZHAW
Position
- Research Associate at the Professorship Digital Media
- Research Associate at the Professorship Media Linguistics: Visual Communication
- Team IAM MediaLab
Teaching
Bachelor Communication and Media Studies
Experience
- Research Associate at the Professorship Digital Media and Media Linguistics
ZHAW Applied Linguistics, Institute of Applied Media Studies
09 / 2023 - today - Student Reseach Assistant at the Department of Psychology Psychology of Motivation, Volition, and Emotion
University of Zurich
07 / 2022 - 12 / 2023 - Research Assistant at the Institute of Applied Media Studies (IAM)
Universitiy of Applied Sciences (ZHAW)
10 / 2019 - 08 / 2023 - Research internichip at the Department of Psychology Psychology of Motivation, Volition, and Emotion
University of Zurich
02 / 2022 - 07 / 2022 - Research internship at the TUM Research Lab Leadership-Learning-Innovation at the Chair of Research and Science Management
Technical University of Munich
05 / 2020 - 08 / 2020 - Research assistant at the Chair of Economic and Organizational Psychology
Ludwig Maximilians University Munich
01 / 2019 - 09 / 2019 - Student Research Assistant at the Institute of Applied Media Studies (IAM)
Universitiy of Applied Sciences
08 / 2015 - 09 / 2018
Education and Continuing education
Education
- Master of Science in Psychology / Psychology
University of Zurich - Department of Psychology
09 / 2020 - 06 / 2023 - Bachelor of Science in Psychology with a minor in Media and Communication Science / Psychology, Media and Communication Science
University of Zurich
09 / 2016 - 06 / 2020 - Swiss European Mobility Program (SEMP) at the Chair of Business and Organizational Psychology / Psychology, Media and Communication Science
Ludwig Maximilians University Munich
10 / 2018 - 08 / 2019
Continuing Education
Certified value-oriented systemic coach & consultant (CAS)
Coach Academy Switzerland
03 / 2025
Projects
- Evolving Digital Information Practices: How Emerging Adults Use AI Tools / Team member / ongoing
- Enhance Your Photo With Interestingness Guided Img2Img Translation / Team member / ongoing
- Digital resilience: tool for AI and deepfake skills among young people / Co-project leader / completed
- Threat monitor for journalism in Switzerland / Team member / completed
- SciComm meets Commedy / Project leader / completed
- How to Reach Swiss Digital Natives with News. A Qualitative Study / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
- Kessler, S. H., & Wyss, V. (2025). Humor in der Wissenschaftskommunikation zu KI-Themen : die Wirkung auf verschiedene Nutzer*innengruppen. Medien + Erziehung, 69(6), 80–90. https://doi.org/10.21240/merz/2025.6.07
- Klopfenstein Frei, N., Wyss, V., & Weber, W. (2023). Factors influencing young people’s news consumption in Switzerland during normative transitions : a mixed methods study. Journal of Children and Media, 18(1), 120–137. https://doi.org/10.1080/17482798.2023.2278141
- Klopfenstein Frei, N., Wyss, V., Gnach, A., & Weber, W. (2022). “It’s a matter of age” : four dimensions of youths’ news consumption. Journalism, 25(1), 100–121. https://doi.org/10.1177/14648849221123385
Book chapters, peer-reviewed
Weber, W., Wyss, V., Högger Niedermann, F., Schäfer, L., Floris, J., & Staub, K. (2024). From past pandemics to future health crises : a systemic design framework for building a healthier future. In The role of design in shaping sustainable futures : the 14th Design Thinking Research Symposium (pp. 383–396). Mälardalen University Living Lab Press.
Other publications
- Wyss, V., Schäfer, L., & Wyss, V. (2025). Gefährdungsmonitor Journalismus Schweiz : empirische Befunde zur wahrgenommenen Sicherheitssituation und zu Copingstrategien von Medienschaffenden. Bundesamt für Kommunikation BAKOM Medien. https://doi.org/10.21256/zhaw-2571
- Gnach, A., Keel, G., Klopfenstein Frei, N., Weber, W., Wyss, V., Burger, M., Benecchi, E., Calderara, L., & Mazzoni, P. (2021). How to reach Swiss digital natives with news : a qualitative study. Bundesamt für Kommunikation BAKOM. https://www.bakom.admin.ch/dam/de/sd-web/i0zMGU65OK-F/zusammenfassung-wie-man-die-digital-natives-der-schweiz-mit-nachrichten-erreicht.pdf
Oral conference contributions and abstracts
- Büchi, M., Wyss, V., & Fehlmann, F. (2026, April). Information practices in the age of AI : a vignette-based study of emerging adults in Switzerland. Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM-SACM), Winterthur, Switzerland, 22-24 April 2026.
- Wyss, V., & Kessler, S. H. (2026, April). Digital resilience through storytelling, lateral reading, and science communication : an interactive tool to foster AI literacy among adolescents. Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM-SACM), Winterthur, Switzerland, 22-24 April 2026.
- Schäfer, L., Wyss, V., & Wyss, V. (2026, March). Sicherheitsrisiken und Coping-Strategien im Schweizer Journalismus. 71. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), Dortmund, Deutschland, 18. - 20. März 2026.
- Wyss, V., & Saaro, E. (2026, March 20). Digitale Resilienz stärken : KI-Kompetenz im Unterricht fördern. Nationale Nachrichtenkompetenz-Tagung, Winterthur, Schweiz, 20. März 2026.
- Krebs, A., Wyss, V., Kessler, S. H., Alves Villalva Zweifel, J., & Saaro, E. (2025, September). Digitale Resilienz durch Storytelling, Quellenkritik und Wissenschaftskommunikation : ein Tool zur Förderung von KI-Kompetenzen bei Jugendlichen. 2. Tagung des Arbeitskreises Mediendidaktik, Zürich, Schweiz, 4. - 5. September 2025. https://phzh.ch/ueber-die-phzh/aktuell/veranstaltungen/veranstaltung/?anlassId=144684108
- Klopfenstein Frei, N., Suter, L., & Wyss, V. (2024). Mit TikTok gegen Fake-News : Workshop für Jugendliche (12-16 Jahre). Jubiläumsanlass von ZHAW digital, Winterthur, Schweiz, 29. Mai 2024.
- Klopfenstein Frei, N., Gnach, A., & Wyss, V. (2022, April 22). From data to innovation : how communication students use findings from a journalism research project to develop innovative news products. Annual Conference of the Swiss Association of Media Research (SACM-SGKM): “The Visual and Audiovisual Turn in the Age of Screen Media”, Zurich, 21-22 April 2022.