Prof. Dr. Moritz Büchi
Prof. Dr. Moritz Büchi
ZHAW
School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur
Work at ZHAW
Position
Focus
- People: digital media practices (everyday media use, repertoires, information seeking, privacy behavior, non-use), enablers and barriers (e.g., skills, motivations, social context), subjective well-being
- Organizations: digital offers and strategy, platformization and algorithmization, digital public media, platform evolution, data and surveillance
- Society: digitalization and democracy, media infrastructure and governance, digital innovation diffusion, social norms and values, inequality
- Methods: R/tidyverse, survey methodology, measurement, multivariate modeling and SEM, theory construction and causal inference, mixed methods, longitudinal designs, diary methods, visualization
Teaching
- Bachelor Communication and Media Studies
- Master Language and Communication, Specialization Strategic Communication Management
- CAS Digital Transformation and Communication
- Supervision of Bachelor's and Master's Theses
Experience
- Professor of Digital Media
ZHAW Applied Linguistics, Institute of Applied Media Studies
2026 - today - Lecturer and Head of the Professorship Digital Media
ZHAW Applied Linguistics, Institute of Applied Media Studies
2025 - 2025 - Senior Media Analyst, Analysis and Data Intelligence
SRG SSR (Swiss Broadcasting Corporation) General Directorate, Development and Offering
2022 - 2024 - Senior Research and Teaching Associate, Media Change and Innovation
University of Zurich, Department of Communication and Media Research
2017 - 2022 - Coordinator World Internet Project – Switzerland
University of Zurich
2017 - 2022 - Research Consultant, Children and Digital Technology
UNICEF Global Office of Research and Foresight
2020 - 2021 - Visiting Fellow, Media and Communications
LSE London School of Economics and Political Science
2020 - 2020 - Fellow, Digital Well-Being
UZH Digital Society Initiative
2019 - 2020 - Research and Teaching Associate, Media Change and Innovation
University of Zurich, Department of Communication and Media Research
2014 - 2016
Education and Continuing education
Education
- PhD / Communication
University of Zurich
2014 - 2017 - MA in Social Sciences / Media and Communication, Sociology
University of Zurich
2011 - 2014 - BA in Social Sciences / Media and Communication, Management and Economics
University of Zurich
2007 - 2011
Continuing Education
- Courses in Teaching Methods and AI
PH Zurich
2025 - Public Value for Public Service Media
European Broadcasting Union (EBU) Academy
2024 - Computational Social Science (Summer School)
Princeton University
2017 - Digital Methods (Summer School)
University of Amsterdam
2014
Network
Membership of networks
- ZHAW Digital Futures Lab
- SACM Swiss Association of Communication and Media Research
- Bildungskommission SRG Zürich Schaffhausen
- Working Group Digital Migration of the Radio Sector
- Editorial Board Journal of Quantitative Description: Digital Media
- UZH Digital Society Initiative
ORCID digital identifier
Awards
Included in "World’s Top 2%" scientists list
Stanford University / Elsevier Scopus
09 / 2025
Social media
Projects
- Evolving Digital Information Practices: How Emerging Adults Use AI Tools / Project leader / ongoing
- Technologization and Digitalization in Swiss Residential and Nursing Homes / Team member / ongoing
- Digitalization of Radio Use in Switzerland / Project leader / completed
Publications
-
Gennari, Floriza; Büchi, Moritz; Guedes, Alessandra; Schafer, Moa; Kardefelt-Winther, Daniel,
2025.
The role of psychosocial factors in youth sexting : a multi-country analysis of risk perception.
Journal of Adolescent Health.
76(5), pp. 847-855.
Available from: https://doi.org/10.1016/j.jadohealth.2025.01.008
-
Festic, Noemi; Büchi, Moritz; Latzer, Michael; Odermatt, Céline,
2025.
In:
SACM/SGKM Annual Conference, Chur, Switzerland, 21-23 May 2025.
-
Büchi, Moritz; Reisdorf, Bianca C.,
2025.
The durable divide : who remains at the margins of the digital society?[paper].
In:
Understanding and addressing digital inequalities, Florence, Italy, 20-21 November 2025.
-
Büchi, Moritz,
2025.
In:
Digitale Kluft : Überblick, Analysen und Empfehlungen von Fachpersonen und Betroffenen.
Christoph Merian Stiftung.
pp. 63-70.
Available from: https://craft.cmsbasel.cyon.site/downloads/CMS_Pub-Soz_Digitale_Kluft_E_PDF.pdf
-
Büchi, Moritz,
2025.
Digital media and social inequality : a primer in the context of Swiss digital society.
Working Papers in Applied Linguistics
; 30.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2831
Publications before appointment at the ZHAW
- List of publications on Google Scholar
- Digital Well-Being Theory and Research
- Conflicting Norms—How Norms of Disconnection and Availability Correlate With Digital Media Use Across Generations
- Everyday disconnection experiences: Exploring people’s understanding of digital well-being and management of digital media use
- Children’s exposure to hate messages and violent images online
- Digital Media Use, Impact on Well-Being
- Making sense of algorithmic profiling: user perceptions on Facebook
- Knowledge and Well-Being in the Digital Society: Towards a Research Agenda
- Estimates of Internet Access for Children in Ethiopia, Kenya, Namibia, Uganda and the United Republic of Tanzania
- A Need for Considering Digital Inequality When Studying Social Media Use and Well-Being
- The Chilling Effects of Digital Dataveillance: A Theoretical Model and an Empirical Research Agenda
- Digitalisierungsschub durch die Covid-19-Pandemie in der Schweiz: Spezialbericht aus dem World Internet Project–Switzerland 2021
- Smartphone Use and Academic Performance: A Pervasiveness Approach Beyond Addiction
- From use to overuse: Digital inequality in the age of communication abundance
- Measuring the predictability of life outcomes with a scientific mass collaboration
- The chilling effects of algorithmic profiling: Mapping the issues
- Digital overuse and subjective well-being in a digitized society
- Older Adults’ Online Information Seeking and Subjective Well-Being: The Moderating Role of Internet Skills
- How social well-being is affected by digital inequalities
- Digital footprints: an emerging dimension of digital inequality
- A blind spot in public broadcasters’ discovery of the public: How the public values public service
- Caring is not enough: the importance of Internet skills for online privacy protection
- Modeling the second-level digital divide: A five-country study of social differences in Internet use
- Measurement invariance in comparative Internet use research