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Dr. Moritz Büchi

Dr. Moritz Büchi

Dr. Moritz Büchi

ZHAW School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 73 43
moritz.buechi@zhaw.ch

Work at ZHAW

Position

Head of the Professorship Digital Media

Focus

  • People: digital media practices (everyday media use, repertoires, information seeking, privacy behavior, non-use), enablers and barriers (e.g., skills, motivations, social context), subjective well-being
  • Organizations: digital offers and strategy, platformization and algorithmization, digital public media, platform evolution, data and surveillance
  • Society: digitalization and democracy, media infrastructure and governance, digital innovation diffusion, social norms and values, inequality

Teaching

Experience

  • Head of the Professorship Digital Media
    ZHAW Applied Linguistics, Institute of Applied Media Studies
    2025 - today
  • Senior Media Analyst, Analysis and Data Intelligence
    SRG SSR (Swiss Broadcasting Corporation) General Directorate, Development and Offering
    2022 - 2024
  • Senior Research and Teaching Associate, Media Change and Innovation
    University of Zurich, Department of Communication and Media Research
    2017 - 2022
  • Coordinator World Internet Project – Switzerland
    University of Zurich
    2017 - 2022
  • Research Consultant, Children and Digital Technology
    UNICEF Global Office of Research and Foresight
    2020 - 2021
  • Visiting Fellow, Media and Communications
    LSE London School of Economics and Political Science
    2020 - 2020
  • Fellow, Digital Well-Being
    University of Zurich, Digital Society Initiative
    2019 - 2020
  • Research and Teaching Associate, Media Change and Innovation
    University of Zurich, Department of Communication and Media Research
    2014 - 2016

Education and Continuing education

Education

  • PhD / Communication
    University of Zurich
    2014 - 2017
  • MA in Social Sciences / Media and Communication, Sociology
    University of Zurich
    2011 - 2014
  • BA in Social Sciences / Media and Communication, Management and Economics
    University of Zurich
    2007 - 2011

Continuing Education

  • Courses in Teaching Methods and AI
    PH Zurich
    2025
  • Public Value for Public Service Media
    European Broadcasting Union (EBU) Academy
    2024
  • Computational Social Science (Summer School)
    Princeton University
    2017
  • Digital Methods (Summer School)
    University of Amsterdam
    2014

Network

Membership of networks

ORCID digital identifier

ORCID ID: 0000-0002-9202-889X

Social media

Projects

Publications

Articles in scientific journal, peer-reviewed
Other publications

Publications before appointment at the ZHAW

List of publications on Google Scholar