Dr. Moritz Büchi

Dr. Moritz Büchi
ZHAW
School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur
Work at ZHAW
Position
Head of the Professorship Digital Media
Focus
- People: digital media practices (everyday media use, repertoires, information seeking, privacy behavior, non-use), enablers and barriers (e.g., skills, motivations, social context), subjective well-being
- Organizations: digital offers and strategy, platformization and algorithmization, digital public media, platform evolution, data and surveillance
- Society: digitalization and democracy, media infrastructure and governance, digital innovation diffusion, social norms and values, inequality
Teaching
- Bachelor Communication and Media Studies
- Master Language and Communication, Specialization Strategic Communication Management
- CAS Digital Transformation and Communication
Experience
- Head of the Professorship Digital Media
ZHAW Applied Linguistics, Institute of Applied Media Studies
2025 - today - Senior Media Analyst, Analysis and Data Intelligence
SRG SSR (Swiss Broadcasting Corporation) General Directorate, Development and Offering
2022 - 2024 - Senior Research and Teaching Associate, Media Change and Innovation
University of Zurich, Department of Communication and Media Research
2017 - 2022 - Coordinator World Internet Project – Switzerland
University of Zurich
2017 - 2022 - Research Consultant, Children and Digital Technology
UNICEF Global Office of Research and Foresight
2020 - 2021 - Visiting Fellow, Media and Communications
LSE London School of Economics and Political Science
2020 - 2020 - Fellow, Digital Well-Being
University of Zurich, Digital Society Initiative
2019 - 2020 - Research and Teaching Associate, Media Change and Innovation
University of Zurich, Department of Communication and Media Research
2014 - 2016
Education and Continuing education
Education
- PhD / Communication
University of Zurich
2014 - 2017 - MA in Social Sciences / Media and Communication, Sociology
University of Zurich
2011 - 2014 - BA in Social Sciences / Media and Communication, Management and Economics
University of Zurich
2007 - 2011
Continuing Education
- Courses in Teaching Methods and AI
PH Zurich
2025 - Public Value for Public Service Media
European Broadcasting Union (EBU) Academy
2024 - Computational Social Science (Summer School)
Princeton University
2017 - Digital Methods (Summer School)
University of Amsterdam
2014
Network
Membership of networks
- SACM Swiss Association of Communication and Media Research
- Working Group Digital Migration of the Radio Sector
- Editorial Board Journal of Quantitative Description: Digital Media
- UZH Digital Society Initiative
ORCID digital identifier
Social media
Projects
Publications
-
Gennari, Floriza; Büchi, Moritz; Guedes, Alessandra; Schafer, Moa; Kardefelt-Winther, Daniel,
2025.
The role of psychosocial factors in youth sexting : a multi-country analysis of risk perception.
Journal of Adolescent Health.
76(5), pp. 847-855.
Available from: https://doi.org/10.1016/j.jadohealth.2025.01.008
-
Büchi, Moritz,
2025.
In:
Digitale Kluft : Überblick, Analysen und Empfehlungen von Fachpersonen und Betroffenen.
Christoph Merian Stiftung.
pp. 63-70.
Available from: https://craft.cmsbasel.cyon.site/downloads/CMS_Pub-Soz_Digitale_Kluft_E_PDF.pdf