Baseline measurement for continuous brand tracking
Brand Measurement for an International Manufacturer Brand in the Food Industry: The client requires relevant market data for their strategy and negotiations with business partners.
Key data
Projectlead
Project status
completed, 04/2021 - 12/2021
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Internationale Lebensmittel-Marke
School of Management and Law
Theaterstrasse 17
8400 Winterthur