Dr. Magdalena Zabicka-Wlodarczyk
Dr. Magdalena Zabicka-Wlodarczyk
ZHAW
School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
- Researcher and Lecturer
- CAS Leading Change in International Business_Deputy Head of Program Responsible Digital Learning Methods
Focus
- Cross-cultural studies
- AI implementation from organizational and human perspectives
- Intercultural Marketing
- Consumer behavior in artificial intelligence-enabled contexts
- Digital Research Methods
Teaching
- Intercultural Marketing
- International marketing
- Artificial Intelligence (AI) in business
- Consumer behavior in artificial intelligence-enabled contexts
Experience
- Lecturer
DSW University of Lower Silesia, Wroclaw, Poland
01 / 2025 - today - Social Media Editor
Journal of Change Management (Taylor & Francis)
12 / 2024 - today - Independent Consultant and Researcher
MZW Research Service
08 / 2021 - today - Market & Customer Research Manager
Orsay GmbH
06 / 2008 - 07 / 2022
Education and Continuing education
Education
- 2023 / PhD in Management
Wroclaw University of Economics and Business
10 / 2015 - 04 / 2023 - 2003 / M.A. in Sociology
University of Wroclaw
10 / 1998 - 06 / 2003
Continuing Education
- Certificate of successful completion of the “Introduction to AI Agents”
CampusAI Human+AI collaboration
09 / 2025 - Certificate of successful completion of the in-depth training program “Me+AI”
CampusAI Human+AI collaboration
04 / 2025 - Certified Digital Marketing Professional Program
Digital Marketing Institute
06 / 2024 - Certificate of Advanced Studies in Managing Business
Wroclaw University of Economics and Business
10 / 2012
Network
Membership of networks
- Journal of Change Management
- Digital futures lab
- The Polish-Swiss Chamber of Commerce
- Swiss Marketing Zürich
Social media
Publications before appointment at the ZHAW
- Żabicka-Włodarczyk, M., & Tabakow, M. (2015). Big Data technology as a new support tool in the area of strategic management. In W. Chmielarz, T. Parys & J. Kisielnicki (Eds.), Informatics of the future: 30 years of informatics at the Faculty of Management, University of Warsaw (pp. 101–113). Warsaw: Faculty of Management Press, University of Warsaw.
- Żabicka-Włodarczyk, M. (2015). Big Data as a new source of knowledge creation and support for organizational development. Marketing i Rynek, (5), 967–981.
Other publications
- Magdalena Zabicka-Wlodarczyk The Trust Paradox: Why We Want Personalization—but Resist the Algorithms Behind It, m&k, das DACH-Magazin für Markt und Kommunikation, 3/2025
- Olga Gjerald, Selen Kars-Unluoglu, Magdalena Zabicka-Wlodarczyk, and Anna Lupina-Wegener, Changing Change: From Heroic Leadership to Collective Agency, Journal of Change Management, 2025
- Magdalena Zabicka-Wlodarczy, Sowon Kim, Anna Lupina-Wegener, Güldem Karamustafa-Köse, Collective Agency in Leading Change: An Insight Report on Reframing Education on Organizational Change, 2025