Dr. Magdalena Zabicka-Wlodarczyk

Work at ZHAW

Position

• Researcher and Lecturer
• CAS Leading Change in International Business_Deputy Head of Program Responsible Digital Learning Methods

Focus

• Cross-cultural studies
• AI implementation from organizational and human perspectives
• Intercultural Marketing
• Consumer behavior in artificial intelligence-enabled contexts
• Digital Research Methods

Teaching

• Intercultural Marketing
• International marketing
• Artificial Intelligence (AI) in business
• Consumer behavior in artificial intelligence-enabled contexts

Experience

• Lecturer
  DSW University of Lower Silesia, Wroclaw, Poland
  01 / 2025 - today
• Social Media Editor
  Journal of Change Management (Taylor & Francis)
  12 / 2024 - today
• Independent Consultant and Researcher
  MZW Research Service
  08 / 2021 - today
• Market & Customer Research Manager
  Orsay GmbH
  06 / 2008 - 07 / 2022

Education and Continuing education

Education

• 2023 / PhD in Management
  Wroclaw University of Economics and Business
  10 / 2015 - 04 / 2023
• 2003 / M.A. in Sociology
  University of Wroclaw
  10 / 1998 - 06 / 2003

Continuing Education

• KI als Unterstützung für Lehre und Unterricht
  Center for Higher Education Development of the Merito University Group, Poland
  04 / 2026
• Certificate of Advanced Studies in Managing Business
  Wroclaw University of Economics and Business
  10 / 2012

Network

Membership of networks

• Journal of Change Management
• Digital futures lab
• The Polish-Swiss Chamber of Commerce
• Swiss Marketing Zürich

Awards

Distinction awarded for the final individual project in the certificate programme “AI as Your Teaching Assistant”
Center for Higher Education Development , Merito University Group, Poland.
04 / 2026

Social media

LinkedIn

Publications

Articles in scientific journal, peer-reviewed

• Korzynski, P. et al. (2026) 'When agentic AI participates in organisational change : rethinking agency, leadership, and accountability', Journal of Change Management, 26(3), pp. 203–221. doi: 10.1080/14697017.2026.2719997.
• Gjerald, O. et al. (2025) 'Changing change : from heroic leadership to collective agency', Journal of Change Management, 25(3), pp. 169–178. doi: 10.1080/14697017.2025.2539965.

Other publications

Gjerald, O. et al. (2026) 'Reframing leadership and organizational change : 25 years of inquiry at JCM', Journal of Change Management, 26(1), pp. 1–7. doi: 10.1080/14697017.2026.2627006.

Publications before appointment at the ZHAW

• Żabicka-Włodarczyk, M., & Tabakow, M. (2015). Big Data technology as a new support tool in the area of strategic management. In W. Chmielarz, T. Parys & J. Kisielnicki (Eds.), Informatics of the future: 30 years of informatics at the Faculty of Management, University of Warsaw (pp. 101–113). Warsaw: Faculty of Management Press, University of Warsaw.
• Żabicka-Włodarczyk, M. (2015). Big Data as a new source of knowledge creation and support for organizational development. Marketing i Rynek, (5), 967–981.

Other publications

• Digital pull. How AI Is Quietly Changing International Marketing, m&k, das DACH-Magazin für Markt und Kommunikation, 1/2026
• Magdalena Zabicka-Wlodarczyk The Trust Paradox: Why We Want Personalization—but Resist the Algorithms Behind It, m&k, das DACH-Magazin für Markt und Kommunikation, 3/2025
• Olga Gjerald, Selen Kars-Unluoglu, Magdalena Zabicka-Wlodarczyk, and Anna Lupina-Wegener, Changing Change: From Heroic Leadership to Collective Agency, Journal of Change Management, 2025
• Magdalena Zabicka-Wlodarczy, Sowon Kim, Anna Lupina-Wegener, Güldem Karamustafa-Köse, Collective Agency in Leading Change: An Insight Report on Reframing Education on Organizational Change, 2025

go back