Marcel Sieber, Ph.D.

Marcel Sieber, Ph.D.

ZHAW School of Management and Law
Institute of Information Systems
Theaterstrasse 17
8400 Winterthur

Work at ZHAW

Information Technology & Management, Bachelor’s Degree Program in Business Administration with Specialization in General Management
Introduction to Business Administration, BSc in Business Information Technology (BIT)
Requirements Engineering, BSc in Business Information Technology (BIT)
Agile IT Organization, MSc in Business Information Technology

Senior Research Associate, Lecturer
Institute of Business Information Technology
02 / 2018 - today
Head Development & Services
Department of General Management
03 / 2011 - 01 / 2018
Project Manager Funding Projects
GS1 Germany, Cologne, Germany
05 / 2008 - 11 / 2010
Research Associate
DLR Project Management Agency, Bonn
10 / 2006 - 04 / 2008
Consultant for Reorganization and Information Technology
FernUniversität in Hagen (University of Hagen), Centre of eCompetence
07 / 2005 - 12 / 2005
Research Associate and Project Manager
Swiss Federal Office for Professional Education and Technology (OPET), Bern
04 / 2001 - 03 / 2005
Analyst/Programmer
Winterthur Insurances (today: AXA), Winterthur
02 / 1991 - 03 / 2000

Doctor, Ph.D. / Business Economics and Management
Prague University of Economics and Business
09 / 2018 - 02 / 2024
lic. phil. (M.A.) / Sociology, Computer Science, Media, and Communication Science
University of Zurich
10 / 1994 - 12 / 2000
Programmer (Apprenticeship) / Application Development
Winterthur Insurance (today AXA), Winterthur
08 / 1990 - 09 / 1992
Certificate / Pedagogy, didactics
Canton of Zurich, Seminar for Basic Pedagogical Training (SPG)
10 / 1988 - 10 / 1989

Certificate "Lateral Leadership" for Staff and Professional Managers (3 ECTS)
Canton of Zurich, Department of Finance, Office of Personnel, Zurich
09 / 2016
Certificate of Advanced Studies (CAS) Didactics in Higher Education (12 ECTS)
ZHAW School of Management and Law
09 / 2012
Postgraduate degree in General Management, Executive Master of Business Management
Bern University of Applied Sciences, PHW Hochschule Wirtschaft, Bern
06 / 2005

Member of the expert committee in the eCH association

Russ, C. et al. (2025) 'Veränderungen der Organisationskultur und des Business-IT-Alignments während und nach der COVID-19-Pandemie am Beispiel einer Schweizer Hochschule', HMD Praxis der Wirtschaftsinformatik, 62(2), pp. 331–343. doi: 10.1365/s40702-025-01149-9.
Sieber, M. R. (2024) 'Organizational culture and business-IT alignment : a compositional study', SAGE Open, 14(4). doi: 10.1177/21582440241277273.
Kurz, K. et al. (2023) 'Steigerung der Innovationskraft einer Schweizer Stiftung : IdéeSport's Transformation zu einer agilen Organisation', HMD Praxis der Wirtschaftsinformatik, 60(3), pp. 679–691. doi: 10.1365/s40702-023-00978-w.
Sieber, M. R., Malý, M. and Liška, R. (2022) 'Conceptualizing organizational culture and business-IT alignment : a systematic literature review', SN Business & Economics, 2(9), p. 120. doi: 10.1007/s43546-022-00282-7.
Sieber, M. R., Russ, C. and Kurz, K. (2022) 'Organizational culture and business-IT alignment in COVID-19 : a Swiss higher education case study', International Journal of Innovation and Technology Management, 20(3), p. 2242004. doi: 10.1142/S0219877022420044.

Leikert-Böhm, N. et al. (2025) 'Transformation zu einer agilen Organisation : die Schweizer Stiftung IdéeSport', in Hegele, Y. and Stoll, A. (eds) Agiles Arbeiten im öffentlichen Sektor : Erfahrungen aus Deutschland, Österreich und der Schweiz. Wiesbaden: Springer, pp. 323–338. doi: 10.1007/978-3-658-48296-1_18.

Sieber, M. (2026) 'SHAIRLY and the team : a scientific fairy tale about design principles and organizational culture in human-AI-collaboration', in Baptista Nunes, M. et al. (eds) Proceedings of the International Conferences IADIS Information Systems 2026 and e-Society 2026. IADIS, pp. 297–306.
Leikert-Böhm, N. et al. (2022) 'Learnings of an agile transformation in a non-profit organization case study', in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Sieber, M. and Leikert-Böhm, N. (2021) 'Organizational culture and IT management performance : a review', in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Sieber, M. and Leikert-Böhm, N. (2020) 'Organizational culture and IT management performance : a review', in 11th EURAM Early Career Colloquium, Huddersfield, United Kingdom, 9-11 March 2020.
Sieber, M. (2019) 'The role of organizational culture for information technology management in digitalization', in Dvouletý, O., Lukeš, M., and Mísař, J. (eds) Innovation management, entrepreneurship and sustainability : proceedings of the 7th international conference. Prag: University of Economics, Oeconomica Publishing House, pp. 805–819. doi: 10.18267/pr.2019.dvo.2316.0.

Gerber, N., Zigan, N. and Sieber, M. (2026) Abschlussbericht DFF-Projekt Spielerische Unterstützung im digitalen Wandel in Alters-/Pflegeheimen. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-35863.
Sieber, M. and van den Boogaart, K. G. (2022) 'Compositional data analysis approach to organizational culture and strategic alignment', in Thomas-Agnan, Ch. and Pawlowsky-Glahn, V. (eds) Proceedings of the 9th International Workshop on Compositional Data Analysis. CoDa Association, pp. 45–53. doi: 10.21256/zhaw-25734.
Sieber, M. (2012) 'Der anspruchsvolle Weg von der Fach- zur Führungskraft', KMU Magazin, 2012(4), pp. 52–53. Available at: https://www.kmu-magazin.ch/wissen/mensch-arbeit/der-anspruchsvolle-weg-von-der-fach-zur-fuehrungskraft.