Marcel Sieber, Ph.D.
Marcel Sieber, Ph.D.
ZHAW
School of Management and Law
Institute of Information Systems
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Lecturer
Focus
Organizational culture, IT management, digitalization, strategic alignment of business and IT
Teaching
- Information Technology & Management, Bachelor’s Degree Program in Business Administration with Specialization in General Management
- Introduction to Business Administration, BSc in Business Information Technology (BIT)
- Requirements Engineering, BSc in Business Information Technology (BIT)
- Agile IT Organization, MSc in Business Information Technology
Experience
- Senior Research Associate, Lecturer
Institute of Business Information Technology
02 / 2018 - today - Head Development & Services
Department of General Management
03 / 2011 - 01 / 2018 - Project Manager Funding Projects
GS1 Germany, Cologne, Germany
05 / 2008 - 11 / 2010 - Research Associate
DLR Project Management Agency, Bonn
10 / 2006 - 04 / 2008 - Consultant for Reorganization and Information Technology
FernUniversität in Hagen (University of Hagen), Centre of eCompetence
07 / 2005 - 12 / 2005 - Research Associate and Project Manager
Swiss Federal Office for Professional Education and Technology (OPET), Bern
04 / 2001 - 03 / 2005 - Analyst/Programmer
Winterthur Insurances (today: AXA), Winterthur
02 / 1991 - 03 / 2000
Education and Continuing education
Education
- Doctor, Ph.D. / Business Economics and Management
Prague University of Economics and Business
09 / 2018 - 02 / 2024 - lic. phil. (M.A.) / Sociology, Computer Science, Media, and Communication Science
University of Zurich
10 / 1994 - 12 / 2000 - Programmer (Apprenticeship) / Application Development
Winterthur Insurance (today AXA), Winterthur
08 / 1990 - 09 / 1992 - Certificate / Pedagogy, didactics
Canton of Zurich, Seminar for Basic Pedagogical Training (SPG)
10 / 1988 - 10 / 1989
Continuing Education
- Certificate "Lateral Leadership" for Staff and Professional Managers (3 ECTS)
Canton of Zurich, Department of Finance, Office of Personnel, Zurich
09 / 2016 - Certificate of Advanced Studies (CAS) Didactics in Higher Education (12 ECTS)
ZHAW School of Management and Law
09 / 2012 - Postgraduate degree in General Management, Executive Master of Business Management
Bern University of Applied Sciences, PHW Hochschule Wirtschaft, Bern
06 / 2005
Network
Membership of networks
- Member of the expert committee in the eCH association
- Member of the Board of the WinLink Association
ORCID digital identifier
Social media
Projects
- Playful support for digital change in care or nursing homes / Team member / completed
- ZHAW Digital Culture Assessment: After the Pandemic / Project leader / completed
- Potential analysis of the need for standardisation in the thematic field of technology / Team member / completed
- Visibility of soft skills in the agile organization / Team member / completed
- ZHAW Digital Culture Assessment / Project leader / completed
Publications
Articles in scientific journal, peer-reviewed
- Russ, C., Sieber, M., Weber, C., & Leikert-Böhm, N. (2025). Veränderungen der Organisationskultur und des Business-IT-Alignments während und nach der COVID-19-Pandemie am Beispiel einer Schweizer Hochschule. HMD Praxis der Wirtschaftsinformatik, 62(2), 331–343. https://doi.org/10.1365/s40702-025-01149-9
- Sieber, M. R. (2024). Organizational culture and business-IT alignment : a compositional study. SAGE Open, 14(4). https://doi.org/10.1177/21582440241277273
- Kurz, K., Leikert-Böhm, N., Russ, C., & Sieber, M. R. (2023). Steigerung der Innovationskraft einer Schweizer Stiftung : IdéeSport’s Transformation zu einer agilen Organisation. HMD Praxis der Wirtschaftsinformatik, 60(3), 679–691. https://doi.org/10.1365/s40702-023-00978-w
- Sieber, M. R., Malý, M., & Liška, R. (2022). Conceptualizing organizational culture and business-IT alignment : a systematic literature review. SN Business & Economics, 2(9), 120. https://doi.org/10.1007/s43546-022-00282-7
- Sieber, M. R., Russ, C., & Kurz, K. (2022). Organizational culture and business-IT alignment in COVID-19 : a Swiss higher education case study. International Journal of Innovation and Technology Management, 20(3), 2242004. https://doi.org/10.1142/S0219877022420044
Books, peer-reviewed
Sieber, M. (2023). IT management culture and strategic alignment in the era of digitalization [Doctoral dissertation, Prague University of Economics and Business (VŠKP)]. https://insis.vse.cz/zp/68370/podrobnosti
Book chapters, peer-reviewed
Leikert-Böhm, N., Kurz, K., Russ, C., & Sieber, M. (2025). Transformation zu einer agilen Organisation : die Schweizer Stiftung IdéeSport. In Y. Hegele & A. Stoll (eds.), Agiles Arbeiten im öffentlichen Sektor : Erfahrungen aus Deutschland, Österreich und der Schweiz (pp. 323–338). Springer. https://doi.org/10.1007/978-3-658-48296-1_18
Written conference contributions, peer-reviewed
- Leikert-Böhm, N., Kurz, K., Sieber, M., & Russ, C. (2022). Learnings of an agile transformation in a non-profit organization case study. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
- Sieber, M., & Leikert-Böhm, N. (2021). Organizational culture and IT management performance : a review. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
- Sieber, M., & Leikert-Böhm, N. (2020). Organizational culture and IT management performance : a review. 11th EURAM Early Career Colloquium, Huddersfield, United Kingdom, 9-11 March 2020.
- Sieber, M. (2019). The role of organizational culture for information technology management in digitalization [Conference paper]. In O. Dvouletý, M. Lukeš, & J. Mísař (Eds.), Innovation management, entrepreneurship and sustainability : proceedings of the 7th international conference (pp. 805–819). University of Economics, Oeconomica Publishing House. https://doi.org/10.18267/pr.2019.dvo.2316.0
Other publications
- Gerber, N., Zigan, N., & Sieber, M. (2026). Abschlussbericht DFF-Projekt Spielerische Unterstützung im digitalen Wandel in Alters-/Pflegeheimen. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-35863
- Sieber, M., & van den Boogaart, K. G. (2022). Compositional data analysis approach to organizational culture and strategic alignment [Conference paper]. In Ch. Thomas-Agnan & V. Pawlowsky-Glahn (Eds.), Proceedings of the 9th International Workshop on Compositional Data Analysis (pp. 45–53). CoDa Association. https://doi.org/10.21256/zhaw-25734
- Sieber, M. (2012). Der anspruchsvolle Weg von der Fach- zur Führungskraft. KMU Magazin, 2012(4), 52–53. https://www.kmu-magazin.ch/wissen/mensch-arbeit/der-anspruchsvolle-weg-von-der-fach-zur-fuehrungskraft
Research data
- Sieber, Marcel R., 2022. Online survey - IT culture and performance in the era of digitalization. OSF. Available from: https://doi.org/10.17605/OSF.IO/FEUCP
- Sieber, Marcel R., 2021. Data for bibliometric analysis. OSF. Available from: https://doi.org/10.17605/OSF.IO/RPBV2
- Sieber, Marcel R., 2023. ZHAW Digital Culture Assessment - ZHAWDigiCult. OSF. Available from: https://doi.org/10.17605/OSF.IO/KR2FQ