Customer-centric improvement of a video on demand application based on behavioral insights
Key data
Projectlead
Project team
Céline Forestier, Adrian Wüthrich, Dr. Linda Burkhalter, Bettina Gehring, Marc Woog
Project partners
Acetrax AG
Project status
completed, 11/2012 - 06/2014
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
KTI-Projekt / Projekt Nr. 14510.1;8 PFES-ES
Project budget
300'000 CHF
Further documents and links
Theaterstrasse 17
8400 Winterthur