Dr. Marius Born
Dr. Marius Born
ZHAW
School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur
Work at ZHAW
Position
Lead profile focus journalism, BA Communications and Media
Focus
Teaching
- BA in Communications and Media Studies
- MA in Language and Communication
- Doctoral Programme: Managing Languages, Arguments and Narratives in the Datafied Society
- Communication management in projects (Department of Health)
- CAS Strategic Communication Management
- CAS write effectively and use generative AI efficiently
- CAS Innovation in Journalism (ZHAW & MAZ Lucerne)
- Training course in public speaking skills (School of Management and Law)
- CAS Marketing & CC (School of Management and Law)
Experience
- Head of Documentaries
SRF Swiss Radio and Television
07 / 2012 - 03 / 2017 - Chief Editor ECO
SRF Swiss Radio and Television
10 / 2009 - 07 / 2012
Education and Continuing education
Education
- PhD (summa cum laude) / Communication Sciences (Discourse and Argumentation)
Università della Svizzera italiana USI
09 / 2017 - 08 / 2023 - Postgraduate Diploma / Journalism
MAZ Institute for Journalism and Communication
09 / 1998 - 03 / 2000 - MA / Management and Organizational Psychology
University of Zurich
09 / 1992 - 05 / 1995 - BA / Economics
University of Zurich
09 / 1989 - 09 / 1992
Continuing Education
Doctoral Programme in Applied Linguistics: Managing Languages, Arguments and Narratives in the Datafied Society
ZHAW & USI
05 / 2025
Network
Membership of networks
Awards
- Prix Walo for the documentary series "Auf und davon" about Swiss emigrants
Swiss Entertainment Industry Association
05 / 2014 - Swiss Television Award 2010 for the TV programme ECO
Ringier Axel Springer Schweiz AG, Tele, TV Star
05 / 2010 - CH-Russian Film Award, Moscow, for the TV-Documentary "The world's coldest village"
Switzerland-Russia Co-operation Council
04 / 2007
Social media
Media presence
- "BLICK": Instead of debate, we often only seek confirmation on social media. The algorithm reinforces opinion bubbles. What does this mean for our discourse? Marius Born (ZHAW) talks about the consequences for our culture of debate in the latest episode of “Durchblick”.
- The explosive power of the documentary film - Ex-SRF-DOK head on the "Läderach" case
- Student fights against fake news with his idea—and is honored for it
- Myths of public speaking psychology
Publications
Books, peer-reviewed
- Born, M. (2024). Building trust in startup communication : exploring the interplay of arguments and stories in the case of the Nikola Corporation. Springer. https://doi.org/10.1007/978-3-031-63284-6
- Born, M., & Eiselin, S. (1996). Teams - Chancen und Gefahren : Grundlagen und Anwendung am Beispiel von Lean Management (1. Auflage). Huber.
Book chapters, peer-reviewed
Born, M. (2018). Screening economies : insights from journalistic experience. In D. Cuonz, S. Loren, & J. Metelmann (Eds.), Screening economies : money matters and the ethics of representation (pp. 47–56). transcript. https://doi.org/10.14361/9783839445273-004
Other publications
- Born, M. (2026). Narrating innovation in the post-plausibility era : generative AI, multimodal pre-enactment, and the case of Nikola Corporation. https://doi.org/10.2139/ssrn.6776519
- Nufer, P., & Born, M. (2023). Die Sprengkraft des Dokumentarfilms : Ex-SRF-DOK-Chef zum Fall «Läderach». https://open.spotify.com/episode/0bqEOV4ljVwMXLY483fBnL
- Born, M., Whitehouse, M., & Perrin, D. (2011). Collective order : notes on Tokyo (1st edition). König.
- Kündig, M., & Born, M. (2005). Kommunikation als Beruf. Media-Verlag.
Oral conference contributions and abstracts
Weber, W., & Born, M. (2017, May 3). Visuelles Storytelling. IAM live, ZHAW, Winterthur, 3. Mai 2017.