Professional, self-determined, and reflective communication
Social media blur the boundaries between communication as a representative of an organization and as a private individual. This requires a reflective, self-determined, and professional approach to these media and calls for professional literacy.
Description
To have professional literacy, a coaching program is intended to provide the staff of the University Library of Bern with an opportunity to
- critically reflect on their own use of social media,
- identify risks,
- leverage opportunities, and
- develop sustainable communication strategies for digital platforms.
Key data
Projectlead
Project partners
Universität Bern / Satellitenbibliotheken
Project status
ongoing, started 11/2025
Institute/Centre
Institute of Language Competence (ILC)
Funding partner
Universität Bern
Project budget
1'866 CHF
Theaterstrasse 17
8400 Winterthur