Planning and Optimization of marketing campaigns under dyanamical customer behavior
Key data
Projectlead
Project team
Prof. Dr. Andreas Ruckstuhl, Dr. Marcel Dettling, Dr. Stephan Bütikofer
Project partners
SAS Institute AG; afo solutions ag
Project status
completed, 05/2009 - 09/2012
Institute/Centre
Institute for Data Science (IDS)
Funding partner
CTI
Project budget
448'000 CHF
School of Engineering
Technikumstrasse 81
8400 Winterthur