An educated society is a good society
Ursina firmly believes that everyone deserves opportunities in life and that education plays a key role in creating them. In her role of Programme Director, she passes on her knowledge to young people and is always delighted when, together with her colleagues or students, she is able to achieve something.
Ursina's story
Discover how Ursina and her colleagues organise their day-to-day work and pass on their knowledge to the next generation.
Video privacy notice
This video is from YouTube. By playing it, YouTube may track your browsing activity.
Profile
At the ZHAW since: 2016
Position: Programme Director for Accounting & Controlling at the School of Management and Law
Education: PhD at the Chair for Accounting, University of Zurich
First career aspiration: Teacher
Story
An educated society is a good society because it creates opportunities. I believe this wholeheartedly. Everyone should have opportunities in life. People with an education ask questions, embrace different viewpoints and seek genuine dialogue. This is the foundation of a healthy society.
As Programme Director, I work towards this vision every day. Simply scratching the surface has never been enough for me. I have always wanted to delve deeper. It is therefore not a traditional career path or a salary that drives me. It is the certainty of working independently on something meaningful. At the ZHAW, we equip young people with the tools they need to shape their own future.
I, too, enjoy a great deal of freedom and flexibility in my day-to-day work, whether I am in the office, on the train or working from home. Most importantly, however, I am privileged to be surrounded by intrinsically motivated experts who contribute their ideas. When we achieve something together, whether at the students’ graduation ceremony or in feedback meetings with lecturers, I feel an incredible sense of joy. These are the moments when you realise you have been able to give someone something truly valuable. Because we do not just create knowledge, we create real opportunities.