Dr. sc. ETH Désirée Hagmann

Work at ZHAW

Position

Senior Researcher, division of Human Factors Psychology, focus on road safety and accident prevention research

Focus

Road safety and accident prevention research

Teaching

• Experimental Psychology
• Social Psychology
• Traffic psychology
• risk perception
• Prevention
• Statistics
• Colloquium on literature / scientific reading

Experience

• Senior researcher
  ZHAW
  10 / 2019 - today
• PhD Student / Research Assistant
  Swiss Federal Institute of Technology (ETH), Department of Health Sciences and Technology, Consumer Behavior Group
  09 / 2016 - 09 / 2019

Education and Continuing education

Education

• Dr. sc. ETH Zurich / Psychology / Food Science
  Swiss Federal Institute of Technology (ETH), Consumer Behavior Group
  09 / 2016 - 09 / 2019
• M. Sc. in Psychology / Psychology (focus on development and personality)
  University of Basel
  10 / 2003 - 05 / 2009

Network

ORCID digital identifier

ORCID ID: 0009-0005-5644-0958

Social media

LinkedIn

Projects

• Prevention of e-scooter accidents involving young riders / Deputy project leader / completed
• Behavioural economic approaches in favour of road safety / Project leader / completed
• Empirical analysis of the willingness to participate in voluntary driver safety training courses / Project leader / completed
• Evaluation and revision of the safety campaigns on variable message signs on national roads / Project leader / completed

Publications

Articles in scientific journal, peer-reviewed

• Anke, J., Ringhand, M., Hagmann, D., Hackenfort, M., Siebert, F. W., Stoll, T., & Schackmann, D. (2026). Should I ride or not? : a conjoint study on young riders' nighttime e-scooter use after drinking. Safety Science, 205(107426). https://doi.org/10.1016/j.ssci.2026.107426
• Stoll, T., Hagmann, D., Leitner, J., & Hackenfort, M. (2024). Keep me safe : evaluation of safety perception of different bicycle facilities. Traffic Safety Research, 7(e000077). https://doi.org/10.55329/vrrz2104

Book chapters, peer-reviewed

Hackenfort, M., Hagmann, D., Schüller, H., Sütterlin, C., Deublein, M., & Uhr, A. (2023). Verhaltensökonomische Ansätze zugunsten der Verkehrssicherheit (Nudging). In H. Landolt & M. Dähler (eds.), Jahrbuch zum Strassenverkehrsrecht 2023 (pp. 307–336). Dike. https://doi.org/10.21256/zhaw-29286

Other publications

• Hackenfort, M., Hagmann, D., Stoll, T., Anke, J., Ringhand, M., & Siebert, F. (2025). Prävention von E-Trottinett-Unfällen junger Fahrer:innen – Teil 1 von 2. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-33549
• Hackenfort, M., Hagmann, D., Schüller, H., Sütterlin, C., Deublein, M., & Uhr, A. (2022). Verhaltensökonomische Ansätze zugunsten der Verkehrssicherheit (Nudging). Bundesamt für Strassen ASTRA. https://doi.org/10.21256/zhaw-27394
• Hagmann, D., & Hackenfort, M. (2022). Empirische Analyse der Teilnahmebereitschaft an freiwilligen Fahrsicherheitstrainings : Basismodul und Clusteranalyse. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-34181

Oral conference contributions and abstracts

• Hagmann, D. (2024). Verhaltensökonomische Ansätze zugunsten der Verkehrssicherheit : wie kann sicheres Verhalten gefördert werden?. Unfallverhütungstagung der Beratungsstelle für Unfallverhütung in der Landwirtschaft BUL und der Stiftung agriss, Langenthal, Schweiz, 28.-29. August 2024.
• Stoll, T., Hagmann, D., & Hackenfort, M. (2023, September 11). Weniger ist mehr : Einfluss der Gestaltung von "geschützten Velostreifen" auf die Sicherheitseinschätzung von Velofahrenden. 4. Kongress der Fachgruppe Verkehrspsychologie: "Mobilität der Zukunft", Stuttgart, Deutschland, 11.-12. September 2023. https://doi.org/10.24355/dbbs.084-202404160846-0
• Hagmann, D., Stoll, T., & Hackenfort, M. (2023, September 11). Gestaltung von Sicherheitsbotschaften auf Wechseltextanzeigen : eine experimentelle Studie im Fahrsimulator. 4. Kongress der Fachgruppe Verkehrspsychologie: "Mobilität der Zukunft", Stuttgart, Deutschland, 11.-12. September 2023. https://doi.org/10.24355/dbbs.084-202404160846-0

Publications before appointment at the ZHAW

• Hagmann, D. & Siegrist, M. (2020). Nutri-Score, multiple traffic light and incomplete nutrition labelling on food packages: Effects on consumers' accuracy in identifying healthier snack options. Food Quality and Preference 83. https://doi.org/10.1016/j.foodqual.2020.103894
• Hagmann, D., Siegrist, M. & Hartmann, C. (2020). Acquisition of cooking skills and associations with healthy eating in Swiss adults. Journal of Nutrition Education and Behavior 52(5), 483-491. https://doi.org/10.1016/j.jneb.2019.12.016
• Horwath, C., Hagmann, D. & Hartmann, C. (in press). The Power of Food: Self-control moderates the association of hedonic hunger with overeating, snacking frequency and palatable food intake. Eating Behaviors. https://doi.org/10.1016/j.eatbeh.2020.101393
• Hagmann, D., Siegrist, M. & Hartmann, C. (2019). Meat avoidance: motives, alternative proteins and diet quality in a sample of Swiss consumers. Public Health Nutrition 22(13), 2448-2459. https://doi.org/10.1017/S1368980019001277
• Horwath, C., Hagmann, D. & Hartmann, C. (2019). Intuitive eating and food intake in men and women: Results from the Swiss food panel study. Appetite 135, 61–71. https://doi.org/10.1016/j.appet.2018.12.036
• Hagmann, D., Siegrist, M. & Hartmann, C. (2018). Taxes, labels, or nudges? Public acceptance of various interventions designed to reduce sugar intake. Food Policy 79, 156–165. https://doi.org/10.1016/j.foodpol.2018.06.008

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