Dr. Mario Gellrich

Work at ZHAW

Position

Lecturer in Business Informatics & Data Science

Focus

• Generative Artificial Intelligence (GenAI), e.g. in the context of education and labor market
• Data Analytics and Applied Statistics with Python and R
• Spatial Data Analysis & Geographical Information Systems (GIS)
• Machine Learning / Natural Language Processing

Teaching

• Scientific Programming (BSc)
• Data Analytics (BSc)
• Use of Geodata in Marketing (BSc)
• Data Science (MSc)
• Applied Research Methods (MSc, Real Estate & Facility Management)

Professional development teaching

CAS Data & Analytics for Business

Experience

• Lecturer
  Institute for Business Informatics (ZHAW, SML)
  2019 - today
• Senior Data Scientist, Business Analyst, Projektleader
  pom+Consulting AG
  2018 - 2019
• Senior Data Scientist, Business Analyst, Project Leader
  Swisscom (Schweiz) AG
  2012 - 2018
• Senior Consultant, Data Analyst
  Wüest & Partner AG
  2008 - 2012
• Research assistant
  ETH Zürich
  2005 - 2008
• Research assistant
  Eidg. Forschungsanstalt WSL
  2002 - 2005
• Research assistant
  Technische Universität Dresden
  2001 - 2002

Education and Continuing education

Education

• WB-Diploma / Applied Statistics
  Eidgenössische Technische Hochschule (ETH) Zürich
  2007 - 2009
• Dissertation, Dr. rer. nat.
  Eidg. Forschungsanstalt WSL / Albert-Ludwigs-Universität Freiburg im Breisgau
  2002 - 2007
• Certificate / Geographical Information Systems (GIS) in Economy and Administration
  Bildungswerk Ost-West
  2001 - 2002
• Diploma / Faculty of Forest-, Geo- and Hydrosciences
  Technische Universität Dresden
  1995 - 2001

Projects

Emerging Skills Insights / Project leader / ongoing

Publications

Articles in scientific journal, peer-reviewed

• Gellrich, M. et al. (2026) 'KI-gestützte Karriereberatung und Stellenempfehlungen für den Schweizer Arbeitsmarkt : Einblicke und erste Ergebnisse aus einem laufenden Kooperations-Projekt', HMD Praxis der Wirtschaftsinformatik. doi: 10.1365/s40702-026-01306-8.
• Geppert, T. et al. (2026) 'A structured domain model for organizational AI adoption', AI, 7(7), p. 235. doi: 10.3390/ai7070235.
• Chaianong, A., Winzer, C. and Gellrich, M. (2022) 'Impacts of traffic data on short-term residential load forecasting before and during the COVID-19 pandemic', Energy Strategy Reviews, 2022(43), p. 100895. doi: 10.1016/j.esr.2022.100895.
• Gellrich, M., Block, A. and Leikert-Böhm, N. (2022) 'Spatial and temporal patterns of electric vehicle charging station utilization : a nationwide case study of Switzerland', Environmental Research: Infrastructure and Sustainability, 2(2), p. 021003. doi: 10.1088/2634-4505/ac6a09.
• Schnellmann, M., Block, A. and Gellrich, M. (2022) 'Mehrwerte und Herausforderungen der kombinierten Nutzung von Lean Six Sigma und Robotic Process Automation bei Finanzinstituten', HMD Praxis der Wirtschaftsinformatik, 60(4), pp. 906–922. doi: 10.1365/s40702-022-00893-6.
• Block, A., Gellrich, M. and Russ, C. (2021) 'Effects of the COVID-19 pandemic on SME sustainability : case study of car dealerships in Switzerland', European Journal of Applied Business and Management, 7(1), pp. 58–83. Available at: http://nidisag.isag.pt/index.php/IJAM/article/view/547.

Written conference contributions, peer-reviewed

• Block, A. et al. (2024) 'New Work : empirische Analyse über Leistungssteigerungspotentiale der Arbeitnehmenden in einer öffentlichen Schweizer Verwaltung', in Projektmanagement und Vorgehensmodelle 2024 - Neues Arbeiten in Projekten – Teamarbeit neu interpretiert. Bonn: Gesellschaft für Informatik e.V., pp. 35–48. doi: 10.21256/zhaw-32747.
• Wiedemann, A. et al. (2024) 'Innovation in operation : dynamic transformations in IT routines presenter information', in ECIS 2024 Proceedings. Association for Information Systems. Available at: https://aisel.aisnet.org/ecis2024/track11_dss/track11_dss/5/.
• Heinrich, P. et al. (2023) '"Don't drop the plane to fly the mic!" : designing for modern radiotelephony education in general aviation', in 21. Fachtagung Bildungstechnologien (DELFI). Bonn: Gesellschaft für Informatik, pp. 187–192. doi: 10.18420/delfi2023-30.

Other publications

Egli, J. and Gellrich, M. (2026) 'RAG für Dokumentenklassifizierung', Swiss IT Magazine, 2026(5). Available at: https://www.itmagazine.ch/artikel/87063/RAG_fuer_Dokumentenklassifizierung.html.

Publications before appointment at the ZHAW

• Menghini, G., Hersperger, A., Gellrich, M., & Seidl, I. (2015). Transferable Development Rights in Switzerland: Concept and Results of an Agent-Based Market Simulation DISP: Planning Review, 51(2), 49-61. doi.org/10.1080/02513625.2015.1064647
• Gellrich, M., Baur, P., Robinson, B. H., & Bebi, P. (2008). Combining classification tree analyses with interviews to study why sub-alpine grasslands sometimes revert to forest: A case study from the Swiss Alps. Agricultural Systems, 96, 124-138. doi.org/10.1016/j.agsy.2007.07.002
• Rickebusch, S., Gellrich, M., Lischke, H., Guisan, A., & Zimmermann, N. E. (2007). Combining probabilistic land-use change and tree population dynamics modelling to simulate responses in mountain forests. Ecological Modelling, 209, 157-168. doi.org/10.1016/j.ecolmodel.2007.06.027
• Gellrich, M., Baur, P., Koch, B., & Zimmermann, N. E. (2007). Agricultural land abandonment and natural forest re-growth in the Swiss mountains: A spatially explicit economic analysis. Agriculture, Ecosystems and Environment, 118, 93-108. doi.org/10.1016/j.agee.2006.05.001
• Gellrich, M., & Zimmermann, N. E. (2007). Investigating the regional-scale pattern of agricultural land abandonment in the Swiss mountains: A spatial statistical modelling approach. Landscape and Urban Planning, 79, 65-76. doi.org/10.1016/j.landurbplan.2006.03.004
• Gellrich, M., Baur, P., & Zimmermann, N. E. (2007). Natural forest regrowth as a proxy variable for agricultural land abandonment in the Swiss mountains: a spatial statistical model based on geophysical and socio-economic variables. Environmental Modeling and Assessment, 12(4), 269-278. doi.org/10.1007/s10666-006-9062-6
• Niederhuber, M., Gellrich, M., de Filippi, R. 2007. Spatial analysis and modelling: Ein Wahlpflichtfach in der Konzeption. In Lernen mit Geoinformation. Band II, edited by Jekel, Thomas, Koller, A. and Strobl, J., pp. 216-​225, Heidelberg: Wichmann, 2007.
• Baur, P., Bebi, P., Gellrich, M., & Rutherford, G. (2006). WaSAlp - Waldausdehnung im Schweizer Alpenraum. Eine quantitative Analyse naturräumlicher und sozio-ökonomischer Ursachen unter besonderer Berücksichtigung des Agrarstrukturwandels. Schlussbericht. Birmensdorf: Eidgenössische Forschungsanstalt für Wald, Schnee und Landschaft.
• Baur, P., Gellrich, M., & Bebi, P. (2005). Die Rückkehr des Waldes als Wohlstandsphänomen. Bündnerwald, 58(4), 57-61.

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