Debora Frei

Work at ZHAW

Focus

• Attitude and Behavior Change
• Sustainable Lifestyles

Education and Continuing education

Education

• MSc / Economics
  University of Constance
  08 / 2018 - 09 / 2020
• BSc / Economics
  University of Constance
  08 / 2015 - 08 / 2018
• BLaw / Law
  University of Zurich
  08 / 2012 - 07 / 2018

Network

Social media

LinkedIn

Projects

• Active Mobility Campaign at Lokstadt / Team member / ongoing
• SWEET SWICE - Sustainable Wellbeing for the Individual and the Collectivity in the Energy transition / Team member / ongoing
• Smart City Winterthur - WinLab / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

Frei, D. et al. (2025) 'Test–retest reliability of the SVO-Slider Measure and other psychometric measures of personality traits', Judgment and Decision Making, 20(e27). doi: 10.1017/jdm.2025.13.

Other publications

• Lobsiger-Kägi, E. et al. (2025) Persona tool. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-33462.
• Sütterlin, B. et al. (2024) Sustainability lifestyle typology. Swiss Federal Office of Energy SFOE. doi: 10.21256/zhaw-31386.

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