Debora Frei

Work at ZHAW

Focus

• Attitude and Behavior Change
• Sustainable Lifestyles

Education and Continuing education

Education

• MSc / Economics
  University of Constance
  08 / 2018 - 09 / 2020
• BSc / Economics
  University of Constance
  08 / 2015 - 08 / 2018
• BLaw / Law
  University of Zurich
  08 / 2012 - 07 / 2018

Network

Social media

LinkedIn

Projects

• Active Mobility Campaign at Lokstadt / Team member / ongoing
• SWEET SWICE - Sustainable Wellbeing for the Individual and the Collectivity in the Energy transition / Team member / ongoing
• Smart City Winterthur - WinLab / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

Frei, D., Wehrli, S., Ehlert, A., Winter, F., & Rauhut, H. (2025). Test–retest reliability of the SVO-Slider Measure and other psychometric measures of personality traits. Judgment and Decision Making, 20(e27). https://doi.org/10.1017/jdm.2025.13

Other publications

• Lobsiger-Kägi, E., Sütterlin, B., Sentic, A., Oberkalmsteiner, J., Frei, D., & Tomic, U. (2025). Persona tool. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-33462
• Sütterlin, B., Frei, D., Oberkalmsteiner, J., Lobsiger-Kägi, E., & Tomic, U. (2024). Sustainability lifestyle typology. Swiss Federal Office of Energy SFOE. https://doi.org/10.21256/zhaw-31386

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