Patricia Enzmann

Work at ZHAW

Position

Senior Lecturer

Focus

• With the acceleration of technological progress, opportunities for differentiation are rapidly diminishing, challenging organizations to create distinctive value in increasingly standardized environments. My research conceptualizes culture as a dynamic resource that can be leveraged for entrepreneurial success. It demonstrates how culture shapes opportunity recognition, stimulates innovation, and informs strategic positioning. This perspective strengthens differentiation, adaptability, and long-term value creation that resonates with stakeholders in the context of evolving sustainability expectations.
• As part of my project work, I was involved in Asia initiatives with a strategic and entrepreneurial focus. These include the Asia Observatory working group, which was completed in 2021, the Asia Entrepreneurship Training Program in Switzerland and Indonesia, which was carried out in cooperation with ETH in 2019, and the Sino-Swiss Zhenjiang Industrial Park Training, which was implemented in 2016. Back in 2014, I conducted a feasibility study for a company on energy and water hubs in China, focusing on strategic market potential.

Teaching

• Cultural People Engagement
• Intercultural Management for Incomings
• Doing Business / Digital Transformation in Asia Pacific
• International Business Projects

Experience

• Research Associate
  ZHAW SML Department International Business
  02 / 2014 - today
• Head Center for Asia Business a.i.
  ZHAW SML Department International Business
  05 / 2019 - 12 / 2021
• General Manager
  European Union Chamber of Commerce in China, Nanjing
  10 / 2009 - 04 / 2013
• Business Management and Development Specialist Trade & Export Finance, Switzerland, London and Luxembourg, Private Banking Diploma
  UBS AG
  12 / 2000 - 09 / 2007

Education and Continuing education

Education

• MBA, Dean's List Award / General Management
  CKGSB Shanghai
  10 / 2007 - 05 / 2009
• MSc / I/O Psychology, Social Psychology and Business Administration
  University of Berne
  10 / 1995 - 07 / 2000
• BSc / Psychology and Business Administration
  University of Basle
  10 / 1992 - 10 / 1995

Continuing Education

• WBK R Boot Camp
  ZHAW
  12 / 2022
• CAS Hochschuldidaktik
  ZHAW
  04 / 2017

Publications

• Enzmann, Patricia; Mösli, Matteo,

  2022.

  Seizing opportunities : ASEAN country cluster readiness in light of the fourth industrial revolution.

  Asia and the Global Economy.

  2(1), pp. 100021.

  Available from: https://doi.org/10.1016/j.aglobe.2021.100021

• Barthelmess Röthlisberger, Petra; Enzmann, Patricia; Settelen, Michael; Schärmeli, Nicolas,

  2018.

  Navigating ambiguity : distributive and integrative negotiation tactics in China.

  Central European Business Review.

  7(2), pp. 21-43.

  Available from: https://doi.org/10.18267/j.cebr.197

• Enzmann, Patricia; Gadgil, Maya; McKnight, Scott,

  2023.

  Business sustainability impacts of blockchain technology adoption : exploratory study of potential stakeholder power shifts in the case of Uber[paper].

  In:

  34th Annual Conference of the International Association for Business and Society (IABS), Bath, United Kingdom, 5-11 June 2023.

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