Dr. Petra Bättig-Frey

Work at ZHAW

Position

Lecturerer Sustainability Communication

Education and Continuing education

Education

• Ph.D. / Plant Biotechnology
  ETH Zurich
  01 / 1997 - 01 / 2000
• Master / Experimental Biology
  ETH Zurich
  08 / 1992 - 08 / 1996

Projects

• Whispering Waters – Experiencing Zurich’s Drinking Water in a New Way / Deputy project leader / ongoing
• Exploring the Future – a learning tool for sustainable development / Project leader / ongoing
• Augmented Ecospheres / Project leader / ongoing
• Green Betty – Making sustainability visible on the plate / Team member / completed
• Design Zurich / Team member / completed
• Augmented Reality Outdoor Mission "Escape the fossils" / Co-project leader / completed
• Ecological Engineering Living Lab: Insights into the lab of Ecological Engineering / Team member / completed
• Exhibition on Nutrition / Team member / completed
• Eco Missions / Deputy project leader / completed
• Sustainability incubator / Project leader / completed
• Soil Garden / Project leader / completed
• Future Landscapes / Project leader / completed
• AgroInnoTool / Team member / completed
• Pearls of Sustainability / Project leader / completed
• Gräserland – an innovative scientific experience / Co-project leader / completed
• Eco-confession-chair / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• West, M., & Bättig-Frey, P. (2025). Designing an effective and engaging augmented reality game for children to learn about biodiversity. Educational Technology & Society, 28(1), 194–212. https://doi.org/10.30191/ETS.202501_28(1).RP11
• Bättig-Frey, P., West, M., Skelton, R., & Berger, V. (2023). How to save the world with zombies? : a scientainment approach to engage young people. Journal of Science Communication, 22(05), N01. https://doi.org/10.22323/2.22050801
• Jaisli, I., Bättig-Frey, P., Eymann, L., Mariani, E., & Stucki, M. (2019). Scientainment for sustainability : the eco-confessional as a new approach for life cycle thinking. Sustainability, 11(20), 5686. https://doi.org/10.3390/su11205686
• Bättig-Frey, P., Jäger, M. U., & Treichler Bratschi, R. (2018). Combining art with science to go beyond scientific facts in a narrative environment. Journal of Museum Education, 43(4), 316–324. https://doi.org/10.1080/10598650.2018.1523624

Book chapters, peer-reviewed

Bättig-Frey, P., & Müller, U. (2023). Using zombies to communicate climate change! In D. Fischer, M. Sahakian, J. King, J. Dyer, & G. Seyfang (Eds.), Teaching and Learning Sustainable Consumption (pp. 277–281). Routledge. https://doi.org/10.4324/9781003018537

Written conference contributions, peer-reviewed

• Bättig-Frey, P., Berger, V., & Skelton, R. (2020). Zombie attack! : using scientainment to teach about sustainable food. WSF 2020 : Program and Abstract Book.
• Jaisli, I., Bättig-Frey, P., Itten, R., & Stucki, M. (2018, September 30). Scientainment for sustainability : the eco-confessional as new approach for awareness raising. 1st Life Cycle Innovation Conference (LCIC), Berlin, 29-31 August 2018.

Other publications

• Burgdorf, S., & Bättig-Frey, P. (2024). “Laut Denken” im Erdreich. IUNR Magazin, 2024(01), 18–19. https://doi.org/10.21256/zhaw-30480
• Skelton, R., Bättig-Frey, P., Keller, R., Muir, K., & Stucki, M. (2021). Die Kunst des guten Lebens : Ausstellung #misläbe. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-21421
• Amrein, S., Kulli Honauer, B., & Bättig-Frey, P. (2019). Erdreich : der Schatz unter unseren Füssen. IUNR Magazin, 2019(01), 26–27. https://doi.org/10.21256/zhaw-18796
• Müller, U., & Bättig-Frey, P. (2018). Mehr Wirkung bitte! : ein Erfahrungsbericht. IUNR Magazin, 2018(1), 14–15. https://doi.org/10.21256/zhaw-3729
• Müller, U., & Bättig-Frey, P. (2016). Evaluationsbericht “Zürich isst : der Erlebnismonat rund um Ernährung, Umwelt und Genuss”. ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Bättig-Frey, P. (2015). Neue Ausstellung ‘Fleisch, aber’. Transfer, 2015(2), 8. https://doi.org/10.21256/zhaw-7247

Oral conference contributions and abstracts

• Stucki, M., & Bättig-Frey, P. (2021, September 13). The art of living a good life : an interactive personalized exhibition experience that reduces the environmental impacts of different lifestyles. 78th LCA Forum «Life Cycle Thinking = Lower Environmental Footprint?», Zurich, 13-14 September 2021. https://video.ethz.ch/events/lca/2021/autumn/78th/036756ca-455e-460f-b22d-a9e92cffa7c9.html
• Bättig-Frey, P., Jäger, M. U., & Müller, U. (2020). Narrative environments : new settings for environmental education [Conference presentation]. Conference Abstracts : Health, Environment, and Education in Challenging Times, 2. https://hee-journal.uni-koeln.de/winter-meeting
• Bättig-Frey, P., & Jäger, M. U. (2020). Using impact orientation for effective climate communication [Conference presentation]. SGM 2020 Symposium, Abstract Booklet Session 19 (Tackling the Climate Crisis), 477. https://geoscience-meeting.ch/sgm2020/wp-content/uploads/abstract_volumes/SGM_2020_Symposium_19.pdf
• Jaisli, I., & Bättig-Frey, P. (2017). Ökobeichtstuhl - Provoking and Entertaining : Confessions of a ‘Scientainment’ Project. EUPRIO Conference, Mannheim, Deutschland, 1. Juli 2017.
• Bättig-Frey, P. (2016, September 22). Fleisch, aber : eine Ausstellung für Fleischesser, Flexi- und Vegetarier. ScienceComm′16, Grandson, 22.-23. September 2016.
• Bättig-Frey, P. (2013). Gräserland, das grüne Gold an der ZHAW. ScienceComm′13, La Chaux-de-Fonds, 26.-27. September 2013.

Publications before appointment at the ZHAW

Simultaneous analysis of the bidirectional African cassava mosaic virus promoter activity using two different luciferase genes. Frey, P. M., Scharer-Hernandez, N. G., Futterer, J., Potrykus, I., and Puonti-Kaerlas, J., Virus Genes 22, 231-242, 2001.

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