Dr. Petra Bättig-Frey

Work at ZHAW

Position

Lecturerer Sustainability Communication

Education and Continuing education

Education

• Ph.D. / Plant Biotechnology
  ETH Zurich
  01 / 1997 - 01 / 2000
• Master / Experimental Biology
  ETH Zurich
  08 / 1992 - 08 / 1996

Projects

• Narrative Environment Augusta Raurica / Team member / ongoing
• Whispering Waters – Experiencing Zurich’s Drinking Water in a New Way / Deputy project leader / ongoing
• Exploring the Future – a learning tool for sustainable development / Project leader / ongoing
• Augmented Ecospheres / Project leader / ongoing
• Green Betty – Making sustainability visible on the plate / Team member / completed
• Design Zurich / Team member / completed
• Augmented Reality Outdoor Mission "Escape the fossils" / Co-project leader / completed
• Ecological Engineering Living Lab: Insights into the lab of Ecological Engineering / Team member / completed
• Exhibition on Nutrition / Team member / completed
• Eco Missions / Deputy project leader / completed
• Sustainability incubator / Project leader / completed
• Soil Garden / Project leader / completed
• Future Landscapes / Project leader / completed
• AgroInnoTool / Team member / completed
• Pearls of Sustainability / Project leader / completed
• Gräserland – an innovative scientific experience / Co-project leader / completed
• Eco-confession-chair / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• West, M. and Bättig-Frey, P. (2025) 'Designing an effective and engaging augmented reality game for children to learn about biodiversity', Educational Technology & Society, 28(1), pp. 194–212. doi: 10.30191/ETS.202501_28(1).RP11.
• Bättig-Frey, P. et al. (2023) 'How to save the world with zombies? : a scientainment approach to engage young people', Journal of Science Communication, 22(05), p. N01. doi: 10.22323/2.22050801.
• Jaisli, I. et al. (2019) 'Scientainment for sustainability : the eco-confessional as a new approach for life cycle thinking', Sustainability, 11(20), p. 5686. doi: 10.3390/su11205686.
• Bättig-Frey, P., Jäger, M. U. and Treichler Bratschi, R. (2018) 'Combining art with science to go beyond scientific facts in a narrative environment', Journal of Museum Education, 43(4), pp. 316–324. doi: 10.1080/10598650.2018.1523624.

Book chapters, peer-reviewed

Bättig-Frey, P. and Müller, U. (2023) 'Using zombies to communicate climate change!', in Fischer, D. et al. (eds) Teaching and Learning Sustainable Consumption. London: Routledge, pp. 277–281. doi: 10.4324/9781003018537.

Written conference contributions, peer-reviewed

• Bättig-Frey, P., Berger, V. and Skelton, R. (2020) 'Zombie attack! : using scientainment to teach about sustainable food', in WSF 2020 : Program and Abstract Book. Basel: MDPI.
• Jaisli, I. et al. (2018) 'Scientainment for sustainability : the eco-confessional as new approach for awareness raising', in 1st Life Cycle Innovation Conference (LCIC), Berlin, 29-31 August 2018.

Other publications

• Burgdorf, S. and Bättig-Frey, P. (2024) ''Laut Denken' im Erdreich', IUNR Magazin, 2024(01), pp. 18–19. doi: 10.21256/zhaw-30480.
• Skelton, R. et al. (2021) Die Kunst des guten Lebens : Ausstellung #misläbe. Wädenswil: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-21421.
• Amrein, S., Kulli Honauer, B. and Bättig-Frey, P. (2019) 'Erdreich : der Schatz unter unseren Füssen', IUNR Magazin, 2019(01), pp. 26–27. doi: 10.21256/zhaw-18796.
• Müller, U. and Bättig-Frey, P. (2018) 'Mehr Wirkung bitte! : ein Erfahrungsbericht', IUNR Magazin, 2018(1), pp. 14–15. doi: 10.21256/zhaw-3729.
• Müller, U. and Bättig-Frey, P. (2016) Evaluationsbericht 'Zürich isst : der Erlebnismonat rund um Ernährung, Umwelt und Genuss'. Wädenswil: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Bättig-Frey, P. (2015) 'Neue Ausstellung "Fleisch, aber"', Transfer, 2015(2), p. 8. doi: 10.21256/zhaw-7247.

Oral conference contributions and abstracts

• Stucki, M. and Bättig-Frey, P. (2021) 'The art of living a good life : an interactive personalized exhibition experience that reduces the environmental impacts of different lifestyles', in 78th LCA Forum «Life Cycle Thinking = Lower Environmental Footprint?», Zurich, 13-14 September 2021. Available at: https://video.ethz.ch/events/lca/2021/autumn/78th/036756ca-455e-460f-b22d-a9e92cffa7c9.html.
• Bättig-Frey, P., Jäger, M. U. and Müller, U. (2020) 'Narrative environments : new settings for environmental education', in Conference Abstracts : Health, Environment, and Education in Challenging Times, p. 2. Available at: https://hee-journal.uni-koeln.de/winter-meeting.
• Bättig-Frey, P. and Jäger, M. U. (2020) 'Using impact orientation for effective climate communication', in SGM 2020 Symposium, Abstract booklet Session 19 (Tackling the Climate Crisis). Swiss Academy of Science : Platform Geosciences, p. 477. Available at: https://geoscience-meeting.ch/sgm2020/wp-content/uploads/abstract_volumes/SGM_2020_Symposium_19.pdf.
• Jaisli, I. and Bättig-Frey, P. (2017) 'Ökobeichtstuhl - Provoking and Entertaining : Confessions of a 'Scientainment' Project', in EUPRIO Conference, Mannheim, Deutschland, 1. Juli 2017.
• Bättig-Frey, P. (2016) 'Fleisch, aber : eine Ausstellung für Fleischesser, Flexi- und Vegetarier', in ScienceComm′16, Grandson, 22.-23. September 2016.
• Bättig-Frey, P. (2013) 'Gräserland, das grüne Gold an der ZHAW', in ScienceComm′13, La Chaux-de-Fonds, 26.-27. September 2013.

Publications before appointment at the ZHAW

Simultaneous analysis of the bidirectional African cassava mosaic virus promoter activity using two different luciferase genes. Frey, P. M., Scharer-Hernandez, N. G., Futterer, J., Potrykus, I., and Puonti-Kaerlas, J., Virus Genes 22, 231-242, 2001.

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