Prof. Dr. Ester Reijnen

ZHAW Angewandte Psychologie
Fachgruppe Angewandte Kognitionspsychologie
Pfingstweidstrasse 96
8005 Zürich

+41 (0) 58 934 83 14
ester.reijnen@zhaw.ch

Persönliches Profil

Tätigkeit an der ZHAW

Leiterin Fachgruppe Angewandte Kognitionspsychologie

Lehrtätigkeit in der Weiterbildung

CAS Arbeits- & Wirtschaftspsychologie

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Objektwahrnehmung und selektive Aufmerksamkeit, Visuelle Suche

Aus- und Fortbildung

2002 Studium Klinische Psychologie (1. Nebenfach: Allg. Psychologie, 2. Nebenfach: komb. med. Nebenfach), lic. phil., Universität Basel
2006 Promotion (Dr. phil.), Universität Basel

Beruflicher Werdegang

2008-2009: „Visual Attention Laboratory“ (Prof. Dr. Jeremy Wolfe), Harvard Medical School & Brigham and Women’s Hospital, Cambridge, MA, USA (Stipendium: Schweizerischer Nationalfonds)
6/2011-7/2011: "Chinese Academy of Sciences“ (Prof. Dr. Lin Chen), Peking, China (Stipendium: ETH)
2/2012-3/2013: "Center for Advanced StudiesLMU“ (Prof. Dr. Michael Zehetleitner), München, Deutschland (Stipendium: Center for Advanced StudiesLMU)

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Reijnen, Ester; Laasner Vogt, Lea; Kühne, Swen J.; Fiechter, Jan P.,

2023.

Do pictograms on medication packages cause people to consult package inserts less often? If so, with what consequences?.

Behavioral Sciences.

13(8), S. 696.

Verfügbar unter: https://doi.org/10.3390/bs13080696
Kühne, Swen J.; Reijnen, Ester; Laasner Vogt, Lea; Baumgartner, Melanie,

2023.

Can carbon labels encourage green food choices?.

Frontiers in Psychology.

13(902869).

Verfügbar unter: https://doi.org/10.3389/fpsyg.2022.902869
Kühne, Swen J.; Reijnen, Ester; Granja, Gracinda; Hansen, Rachel S.,

2022.

Labels affect food choices, but in what ways?.

Nutrients.

14(15), S. 3204.

Verfügbar unter: https://doi.org/10.3390/nu14153204
Reijnen, Ester; Laasner Vogt, Lea; Fiechter, Jan P.; Kühne, Swen J.; Meister, Nadine; Venzin, Claudio; Aebersold, Raphael,

2022.

Well-designed medical pictograms accelerate search.

Applied Ergonomics.

103(103799).

Verfügbar unter: https://doi.org/10.1016/j.apergo.2022.103799
Reijnen, Ester; Kühne, Swen J.; Ritter, Reto,

2021.

A healthier beverage choice is based on a subjective assessment of sweet taste.

Journal of Food Research.

10(2), S. 47-55.

Verfügbar unter: https://doi.org/10.5539/jfr.v10n2p47
Kühne, Swen Jonas; Reijnen, Ester; Ritter, Reto,

2021.

Appliance-based solar certificates : a new way of going green.

Energy Policy.

148(111986).

Verfügbar unter: https://doi.org/10.1016/j.enpol.2020.111986
Reijnen, Ester; Kühne, Swen Jonas; Stöcklin, Markus; Wolfe, Jeremy M.,

2019.

Choosing or rejecting a food item, does framing matter? And what has sugar to do with it!.

Appetite.

143(104410).

Verfügbar unter: https://doi.org/10.1016/j.appet.2019.104410
Reijnen, E.; Kühne, S. J.; von Gugelberg, H. M.; Crameri, A.,

2019.

Nudged to a menu position: the role of “I’m Loving It”!.

Journal of Consumer Policy.

42(3), S. 441-453.

Verfügbar unter: https://doi.org/10.1007/s10603-019-09413-4
Kühne, Swen Jonas; Reijnen, Ester; Crameri, Aureliano,

2019.

When too few is bad for the environment : choice set size and default effects for electricity products.

Swiss Journal of Psychology.

79(1), S. 35-41.

Verfügbar unter: https://doi.org/10.1024/1421-0185/a000232

Konferenzbeiträge, peer-reviewed

Catarci, Daniele; Laasner Vogt, Lea; Kühne, Swen Jonas; Bläuer, Lars; Reijnen, Ester,

2023.

Online food choices : when does “recommended by” work? [Poster].

In:

45th European Conference on Visual Perception, Paphos, Cyprus, 27-31 August 2023.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Verfügbar unter: https://doi.org/10.21256/zhaw-28650
Laasner Vogt, Lea; Kühne, Swen J.; Bremermann-Reiser, Sabine; Reijnen, Ester,

2023.

Verbal or visual representation of side effects : does this affect the judgement of driving behavior? [Poster].

In:

45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
Kühne, Swen J.; Reijnen, Ester; Bremermann-Reiser, Sabine M.,

2022.

Does unpacking the carbon footprint affect travel choices? [Poster].

In:

Society for Judgment and Decision Making Annual Meeting, San Diego, USA, 10-13 November 2022.

Verfügbar unter: https://sjdm.org/presentations/2022-Poster-Kuehne-Swen-Support-Unpacking-Footprint.pdf
Kühne, Swen J.; Reijnen, Ester,

2022.

Buy solar, get cash back : do rebate description of subsidies influence your electricity choice? [Poster].

In:

27th International Association for People-Environment Studies (IAPS) Conference, Lisboa, Portugal, 4-8 July 2022.
Kühne, Swen Jonas; Hackenfort, Markus; Reijnen, Ester,

2017.

It's time to switch: when do consumers switch to more energy-efficient appliances [Paper].

In:

Garcia Mira, Ricardo; Steg, Linda; Schultz, Wesley; Hartig, Terry, Hrsg.,

Book of abstracts : International Conference on Envirionmental Psychology.

International Conference on Environmental Psychology, A Coruña, Spain, 30 October - 01 November 2017.

S. 295.
Kühne, Swen Jonas; Hackenfort, Markus; Reijnen, Ester,

2016.

Energy efficient technology - badly communicated : the importance of energy label design [Poster].

In:

Cognitive Psychology Section Annual Conference.

BPS Cognitive Psychology Section Annual Conference, Barcelona, Spain, 31. August - 2. September 2016.

British Psychological Society.

S. 73.

Weitere Publikationen

Laasner Vogt, Lea; Kühne, Swen J.; Reijnen, Ester,

2022.

Do visual aids on medication packages make your drug use safer? [Poster].

In:

Vision Science Society 2022, St. Pete Beach, FL, USA, 13-18 May 2022.
Hackenfort, Markus, Hrsg.,

2017.

Chancen und Risiken der Nutzung von digitalen Brillen im Strassenverkehr.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Verfügbar unter: https://doi.org/10.21256/zhaw-1272

Mündliche Konferenzbeiträge und Abstracts

Kühne, Swen Jonas; Reijnen, Ester; Laasner Vogt, Lea; Baumgartner, Melanie,

2021.

Can CO2e labels encourage green food choices?.

In:

International Conference on Environmental Psychology, Siracusa, Italy, 5-8 October 2021.
Fabrikant, Sara; Reijnen, Ester; Weber, Wibke,

2020.

Virtual reality and political decision-making.

In:

Digital Democracy Workshop, Zurich, 5-6 November 2020.
Högger, Maria; Hartmann, Cathérine; Reijnen, Ester; Hackenfort, Markus,

2018.

How to motivate people to eat more environmental friendly? : an intervention study that investigates also on unconscious processes.

In:

Behave 2018 : Book of Abstracts.

5th European Conference on Behaviour and Energy Efficiency (BEHAVE 2018), Zurich, 5-7 September 2018.

Zürich:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Gosteli, Flavia; Hartmann, Cathérine; Reijnen, Ester; Hackenfort, Markus,

2018.

Reducing single-use waste : determinant factors for the use of reusable dishes on a university campus.

In:

Behave 2018 : Book of Abstracts.

5th European Conference on Behaviour and Energy Efficiency (BEHAVE 2018), Zurich, 5-7 September 2018.

Zürich:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Lohmann, Anne C.; Hartmann, Cathérine; Reijnen, Ester; Hackenfort, Markus,

2018.

Train, Plane or Skype? Testing possible interventions to reduce flight emissions at Zurich University of Arts.

In:

Behave 2018 : Book of Abstracts.

5th European Conference on Behaviour and Energy Efficiency (BEHAVE 2018), Zurich, 5-7 September 2018.

Zürich:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Hackenfort, Markus; Hartmann, Cathérine; Reijnen, Ester,

2016.

"Times are changing" - why people change the way they travel : finding and explaining specific reasons for changes in travel modes.

In:

4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016), Coimbra, Portugal, 8-9 September 2016.
Hartmann, Cathérine; Reijnen, Ester; Hoegger, Maria; Hackenfort, Markus,

2016.

Plane or train? : CO2-emission information, price and some other factors explaining travel mode choices by millennials.

In:

4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016), Coimbra, Portugal, 8-9 September 2016.

Publikationen vor Tätigkeit an der ZHAW

Zeitschriftenbeiträge (peer reviewed):

Evans, K. K., Horowitz, T. S., Howe, P., Pedersini, R., Reijnen, E., Pinto, Y., Kuzmova, Y. and Wolfe, J. M. (2011). Visual attention. Wiley Interdisciplinary Reviews: Cognitive Science, 2, 503-514.

Huggenberger, H. J., Suter, S. E., Reijnen, E., & Schachinger, H. (2009). Cradling Side Preference is Associated with Lateralized Processing of Baby Facial Expressions in Females. Brain and Cognition, 70, 67-72.

Lindsey, D. T., Brown, A. M., Reijnen, E., Rich, A. N., Kuzmova, Y. I., & Wolfe, J. M. (2010). Color channels, not color categories, guide visual search for desaturated color targets. Psychological Science, 21, 1208-1214.

Métrailler, Y. A., Reijnen, E., Kneser, C., & Opwis, K. (2008). Scientific problem solving in a virtual laboratory: A comparison between individuals and pairs. Swiss Journal of Psychology, 67, 71-83.

Reijnen, E., Stöcklin, M., Wallach, D., Kassuba, T., & Opwis, K. (2007). Color similarity in visual search. Swiss Journal of Psychology, 66, 191-199.

Reijnen, E., Walder, F., Stöcklin, M., Wallach, D., & Opwis, K. (2005). Measuring the components of attention in a single task: An exploratory study. In K. Opwis & I.-K. Penner (Eds.), Proceedings of KogWis05: The German Cognitive Science Conference 2005 (pp. 155-160). Basel: Schwabe.

Reijnen, E., Wolfe, J. M., & Krummenacher, J. (2013). Coarse guidance by numerosity in visual search. Attention Perception & Psychophysics, 75, 16-28.

Wolfe, J., Reijnen, E., Horowitz, T., Pedersini, R., Pinto, Y., & Hulleman, J. (2011). How does our search engine “see” the world? The case of amodal completion. Attention, Perception, & Psychophysics, 73, 1054-1064.

Wolfe, J. M., Reijnen, E., van Wert M. J., Kuzmova, Y. I. (2009). In visual search, guidance by surface type is different than classic guidance. Vision Research, 49, 765-773.

Buchkapitel:
Penner, I.-K., Reijnen, E., & Opwis, K. (2006). Gedächtnis. In K. Schweizer (Hrsg.), Leistung und Leistungsdiagnostik (S. 33-51). Heidelberg: Springer Medizin Verlag.

Reijnen, E., Penner, I.-K., & Opwis, K. (2006). Gedächtnisdiagnostik. In K. Schweizer (Hrsg.), Leistung und Leistungsdiagnostik (S. 102-111). Heidelberg: Springer Medizin Verlag.

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