E-Commerce Strategy Workshop
Description
Description of the target group, product range policy, pricing policy, analysis of the competition and collection of ideas for the branding of the new online store.
Key data
Projectlead
Deputy Projectlead
Dr. Anna Zakharova
Project team
Project status
completed, 05/2024 - 11/2024
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Third party
School of Management and Law
Theaterstrasse 17
8400 Winterthur