Digital Advertising Transparency Study 2023
Key data
Projectlead
Dr. Valerio Stallone
Deputy Projectlead
Roland Ehrler
Project team
Ines Maria Greschner
Project partners
Schweizer Werbe-Auftraggeberverband SWA
Project status
completed, 05/2023 - 12/2023
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Other
Project budget
16'000 CHF