Online Retailer Survey 2022
Success Factors and Omnichannel Services in Digital Commerce
Description
The Swiss Online Retailer Survey 2022 is the fifth online retail survey the first author has conducted. A total of 625 online retailers participated in it, including business-to-consumer (88%), business-to-business (43%), and direct-toconsumer (13%) companies. In addition to 496 Swiss retailers, 109 Austrian online retailers also took part in the representative survey. After the boom in e-commerce in 2020 and 2021 due to the corona pandemic, normality has returned for many retailers.
Key Data
Projectlead
Dr. Darius Zumstein
Co-Projectlead
Carmen Oswald
Project status
completed, 11/2021 - 12/2022
Funding partner
Worldline Schweiz AG; Swisscom AG; BSI Business Systems Integration AG (Zürich); CRIF AG; HANDELSVERBAND.swiss; Handelsverband Österreich; TWINT AG; JMC Software AG; bob Finance AG / 0%-Finanzierung bobzero