Digital communication strategies for the cultural sector in the Lake Constance region
Description
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped.For a sustainable strategy development the digitization of the communication, by which also the cultural sector has undergone a profound change, is particularly taken into account.Therefore, quantitative survey methods and statistical data and text analysis are used.
Key data
Projectlead
Dr. Diana Betzler, Lara Leuschen
Project team
Prof. Dr. Mark Cieliebak, Dr. Fernando Benites de Azevedo e Souza
Project partners
Fachhochschule Vorarlberg / Forschungszentrum Sozial- und Wirtschaftswissenschaften
Project status
completed, 07/2018 - 06/2020
Institute/Centre
Center for Arts Management (ZKM); Institute of Computer Science (InIT)
Funding partner
Internationale Bodensee-Hochschule IBH