International After Sales Services of Swiss Manufacturing SMEs in the Chinese market
Conditions, Business Models, Analyses, Recommendations
Description
After Sales Services have become an important business for internationally operating Swiss companies. For SMEs the offering of after sales services is a challenge though, specifically in Asian markets. This project aims to develop successful business models in after sales services for Swiss SMEs operating in the Chinese market. Project partners are Switzerland Global Enterprise as well as eight Swiss SMEs with operations in China.
Key Data
Projectlead
Prof. Dr. Markus Prandini
Deputy Projectlead
Prof. Dr. Ralph Lehmann
Project team
Helene Blumer, Jacqueline Keller
Project partners
Regloplas AG; Heule Werkzeug AG; Ferrum AG; DAMA Technologies AG; Buss AG; Burckhardt Compression AG; Amberg Technologies AG; Switzerland Global Enterprise
Project status
completed, 04/2015 - 03/2017
Funding partner
CTI; Third party
Project budget
571'711 CHF