Dr. Juan Wu

Work at ZHAW

Position

• Microeconomics
• Business Strategy and Business Innovation, guest lecturer at Aalborg University, Denmark

Focus

Corporate strategy, Innovation, Cross-border M&A, Emerging Market Companies

Education and Continuing education

Education

Doctor (Summa Cum Laude) / Economics and Management
University of Fribourg
10 / 2018 - 11 / 2023

Network

Membership of networks

• Academy of International Business (AIB)
• Reviewer for the journal "International Business Review"
• Reviewer for the journal "Lang Range Planning"
• Reviewer for "International Journal of Management and Enterprise Development"

ORCID digital identifier

ORCID ID: 0000-0002-6659-6033

Awards

• Best Paper for Emerging Market Research
  European International Business Academy 2022 Annual Conference
  12 / 2022
• National 100 excellent management case studies 2020
  National Education Steering Committee of MBA Education of China
  10 / 2020

Publications

• Wu, Juan; Wang, Daojuan; Schnauss, Martin; Kaiser, Esther; Plaschnick, Björn,

  2025.

  The global pursuit : how Chinese MNEs leverage acquisitions to achieve strategic intent.

  Abhigyan.

  Available from: https://doi.org/10.1177/09702385251344383

• Wu, Juan; Morschett, Dirk,

  2023.

  M&As by Chinese multinational enterprises in developed economies : strategic asset seeking and bundling.

  European Journal of International Management.

  21(3), pp. 460-488.

  Available from: https://doi.org/10.1504/EJIM.2023.133938

• Wu, Juan; Wang, Daojuan; Morschett, Dirk,

  2023.

  Light touch goes where? : a longitudinal study of the post-acquisition integration paths adopted by Chinese multinational enterprises.

  Journal of International Management.

  29(5), pp. 101063.

  Available from: https://doi.org/10.1016/j.intman.2023.101063

• Kessler, Esther; Prandini, Markus; Wu, Juan,

  2014.

  Chinese companies in Switzerland.

  Central European Business Review.

  3(3), pp. 23-30.

  Available from: https://doi.org/10.18267/j.cebr.90

• Wang, Daoujuan; Wu, Juan,

  2022.

  A promising marriage that ended in divorce : a longitudinal case study of foreign divestment.

  In:

  Larimo, Jorma; Arte, Pratik; Sousa, Carlos; Ghauri, Pervez; Mata, José, eds.,

  Research Handbook on Foreign Exit, Relocation and Re-entry.

  Cheltenham:

  Edward Elgar Publishing.

  pp. 183-209.

  Available from: https://doi.org/10.4337/9781800887145.00016

• Wang, Daojuan; Wu, Juan,

  2021.

  China-EU economic relations: where to go? : implications from a longitudinal case study of international acquisition.

  In:

  Xing, Li, ed.,

  China-EU relations in a new era of global transformation.

  Oxon:

  Routledge.

• Wu, Juan; Schnauss, Martin; de Montrichard, Christoph,

  2019.

  China ermöglicht solide Finanzierungen für KMUs : die Rolle von Alibaba und Alipay.

  In:

  Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft.

  Wiesbaden:

  Springer.

  pp. 159-169.

  Available from: https://doi.org/10.1007/978-3-658-26137-5_10

• Wu, Juan,

  2022.

  Post-acquisition integration strategies of Chinese multinational enterprises : a longitudinal multi-case study[paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Wu, Juan,

  2022.

  Springboard trajectories of Chinese MNEs[paper].

  In:

  48th EIBA Annual Conference, Oslo, Norway, 8-10 December 2022.

• Wu, Juan; Kaiser, Esther; Ziegler, Suzanne,

  2022.

  The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company[paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Wu, Juan,

  2025.

  Die US-Staatsanleihen sind Trumps Achillesferse.

  Neue Zürcher Zeitung.

  Available from: https://www.nzz.ch/meinung/die-us-staatsanleihen-sind-trumps-achillesferse-ld.1883021

• Wu, Juan; Heissenberger, Björn,

  2025.

  Trumps Zollkrieg ist schädlich für die USA.

  Neue Zürcher Zeitung.

  246, pp. 18.

  Available from: https://www.nzz.ch/meinung/trumps-zollkrieg-ist-schaedlich-fuer-die-amerikanische-wirtschaft-ld.1876435

• Wu, Juan; Schnauss, Martin; Kaiser, Esther; Barthelmess, Petra,

  2025.

  Exportschlager Textilmaschine: Das war einmal. Wird sie es wieder?.

  Die Volkswirtschaft.

  Available from: https://doi.org/10.21256/zhaw-32852

• Wu, Juan; Wang, Daojuan; Morschett, Dirk,

  2021.

  How do emerging market multinational enterprises use cross-border acquisitions to implement springboard internationalization[paper].

  In:

  GSOM Emerging Markets Conference 2021, online, 4-12 October 2021.

• Wu, Juan; Ziegler, Suzanne,

  2019.

  Chinesische Firmen kaufen Schweizer Traditionsunternehmen.

  Die Volkswirtschaft.

  2020(1-2), pp. 44-46.

  Available from: https://dievolkswirtschaft.ch/de/2019/12/chinesische-firmen-kaufen-schweizer-traditionsunternehmen/

• Wu, Juan; Schnauss, Martin,

  2019.

  Schweizer Stärken sind bei Chinas Unternehmern kaum bekannt.

  Die Volkswirtschaft.

  2019(6), pp. 51-53.

  Available from: https://dievolkswirtschaft.ch/de/2019/05/schnauss-wu-06-2019/

• Wu, Juan; Schnauss, Martin,

  2018.

  Chinas offener Umgang mit Daten.

  Handelszeitung.

  pp. 30-31.

  Available from: https://www.handelszeitung.ch/kundendaten-chinas-offener-umgang-mit-daten

• Wu, Juan; Schnauss, Martin,

  2018.

  Internet of things.

  KMU-Ratgeber.

  Available from: http://ratgeber.moneyhouse.ch/article/internet-of-things/

• Wu, Juan; Schnauss, Martin,

  2018.

  Trends Chinesisch-Schweizerischer M&A-Deals.

  KMU-Ratgeber.

  Available from: http://ratgeber.moneyhouse.ch/article/trends-chinesisch-schweizerischer-ma-deals/

• Wu, Juan; Schnauss, Martin,

  2018.

  Auch in Europa denkbar? : Kooperation von staatlichen Banken mit Internetfirmen in China.

  Die Bank.

  2018(5), pp. 8-11.

  Available from: https://www.wiso-net.de/document/DIBA__2018050069

• Wu, Juan,

  2016.

  Brexit China und die Chance für die Schweiz.

  Handelszeitung.

  2016(29), pp. 21.

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