Dr. Juan Wu

Work at ZHAW

Position

• Microeconomics
• Business Strategy and Business Innovation, guest lecturer at Aalborg University, Denmark

Focus

Corporate strategy, Innovation, Cross-border M&A, Emerging Market Companies

Education and Continuing education

Education

Doctor (Summa Cum Laude) / Economics and Management
University of Fribourg
10 / 2018 - 11 / 2023

Network

Membership of networks

• Academy of International Business (AIB)
• Reviewer for the journal "International Business Review"
• Reviewer for the journal "Lang Range Planning"
• Reviewer for "International Journal of Management and Enterprise Development"

ORCID digital identifier

ORCID ID: 0000-0002-6659-6033

Awards

• Best Paper for Emerging Market Research
  European International Business Academy 2022 Annual Conference
  12 / 2022
• National 100 excellent management case studies 2020
  National Education Steering Committee of MBA Education of China
  10 / 2020

Publications

Articles in scientific journal, peer-reviewed

• Wu, J., Wang, D., Schnauss, M., Kaiser, E., & Plaschnick, B. (2025). The global pursuit : how Chinese MNEs leverage acquisitions to achieve strategic intent. Abhigyan, 43(3), 292–307. https://doi.org/10.1177/09702385251344383
• Wu, J., & Morschett, D. (2023). M&As by Chinese multinational enterprises in developed economies : strategic asset seeking and bundling. European Journal of International Management, 21(3), 460–488. https://doi.org/10.1504/EJIM.2023.133938
• Wu, J., Wang, D., & Morschett, D. (2023). Light touch goes where? : a longitudinal study of the post-acquisition integration paths adopted by Chinese multinational enterprises. Journal of International Management, 29(5), 101063. https://doi.org/10.1016/j.intman.2023.101063
• Kessler, E., Prandini, M., & Wu, J. (2014). Chinese companies in Switzerland. Central European Business Review, 3(3), 23–30. https://doi.org/10.18267/j.cebr.90

Book chapters, peer-reviewed

• Wang, D., & Wu, J. (2022). A promising marriage that ended in divorce : a longitudinal case study of foreign divestment. In J. Larimo, P. Arte, C. Sousa, P. Ghauri, & J. Mata (Eds.), Research Handbook on Foreign Exit, Relocation and Re-entry (pp. 183–209). Edward Elgar Publishing. https://doi.org/10.4337/9781800887145.00016
• Wang, D., & Wu, J. (2021). China-EU economic relations: where to go? : implications from a longitudinal case study of international acquisition. In L. Xing (Ed.), China-EU relations in a new era of global transformation. Routledge.
• Wu, J., Schnauss, M., & de Montrichard, C. (2019). China ermöglicht solide Finanzierungen für KMUs : die Rolle von Alibaba und Alipay. In Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft (pp. 159–169). Springer. https://doi.org/10.1007/978-3-658-26137-5_10

Written conference contributions, peer-reviewed

• Wu, J. (2022). Post-acquisition integration strategies of Chinese multinational enterprises : a longitudinal multi-case study. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Wu, J., Kaiser, E., & Ziegler, S. (2022). The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Wu, J. (2022). Springboard trajectories of Chinese MNEs. 48th EIBA Annual Conference, Oslo, Norway, 8-10 December 2022.

Other publications

• Wu, J. (2025). Die US-Staatsanleihen sind Trumps Achillesferse. Neue Zürcher Zeitung. https://www.nzz.ch/meinung/die-us-staatsanleihen-sind-trumps-achillesferse-ld.1883021
• Wu, J., & Heissenberger, B. (2025). Trumps Zollkrieg ist schädlich für die USA. Neue Zürcher Zeitung, 246, 18. https://www.nzz.ch/meinung/trumps-zollkrieg-ist-schaedlich-fuer-die-amerikanische-wirtschaft-ld.1876435
• Wu, J., Schnauss, M., Kaiser, E., & Barthelmess, P. (2025). Exportschlager Textilmaschine: Das war einmal. Wird sie es wieder? Die Volkswirtschaft. https://doi.org/10.21256/zhaw-32852
• Wu, J., Wang, D., & Morschett, D. (2021). How do emerging market multinational enterprises use cross-border acquisitions to implement springboard internationalization. GSOM Emerging Markets Conference 2021, Online, 4-12 October 2021.
• Wu, J., & Ziegler, S. (2019). Chinesische Firmen kaufen Schweizer Traditionsunternehmen. Die Volkswirtschaft, 2020(1-2), 44–46. https://dievolkswirtschaft.ch/de/2019/12/chinesische-firmen-kaufen-schweizer-traditionsunternehmen/
• Wu, J., & Schnauss, M. (2019). Schweizer Stärken sind bei Chinas Unternehmern kaum bekannt. Die Volkswirtschaft, 2019(6), 51–53. https://dievolkswirtschaft.ch/de/2019/05/schnauss-wu-06-2019/
• Wu, J., & Schnauss, M. (2018). Auch in Europa denkbar? : Kooperation von staatlichen Banken mit Internetfirmen in China. Die Bank, 2018(5), 8–11. https://www.wiso-net.de/document/DIBA__2018050069
• Wu, J., & Schnauss, M. (2018). Chinas offener Umgang mit Daten. Handelszeitung, 30–31. https://www.handelszeitung.ch/kundendaten-chinas-offener-umgang-mit-daten
• Wu, J., & Schnauss, M. (2018). Internet of things. KMU-Ratgeber. http://ratgeber.moneyhouse.ch/article/internet-of-things/
• Wu, J., & Schnauss, M. (2018). Trends Chinesisch-Schweizerischer M&A-Deals. KMU-Ratgeber. http://ratgeber.moneyhouse.ch/article/trends-chinesisch-schweizerischer-ma-deals/
• Wu, J. (2016). Brexit China und die Chance für die Schweiz. Handelszeitung, 2016(29), 21.

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