Dr. Juan Wu

Work at ZHAW

Position

• Microeconomics
• Business Strategy and Business Innovation, guest lecturer at Aalborg University, Denmark

Focus

Corporate strategy, Innovation, Cross-border M&A, Emerging Market Companies

Education and Continuing education

Education

Doctor (Summa Cum Laude) / Economics and Management
University of Fribourg
10 / 2018 - 11 / 2023

Network

Membership of networks

• Academy of International Business (AIB)
• Reviewer for the journal "International Business Review"
• Reviewer for the journal "Lang Range Planning"
• Reviewer for "International Journal of Management and Enterprise Development"

ORCID digital identifier

ORCID ID: 0000-0002-6659-6033

Awards

• Best Paper for Emerging Market Research
  European International Business Academy 2022 Annual Conference
  12 / 2022
• National 100 excellent management case studies 2020
  National Education Steering Committee of MBA Education of China
  10 / 2020

Publications

Articles in scientific journal, peer-reviewed

• Wu, J. et al. (2025) ‘The global pursuit : how Chinese MNEs leverage acquisitions to achieve strategic intent’, Abhigyan, 43(3), pp. 292–307. doi: 10.1177/09702385251344383.
• Wu, J. and Morschett, D. (2023) ‘M&As by Chinese multinational enterprises in developed economies : strategic asset seeking and bundling’, European Journal of International Management, 21(3), pp. 460–488. doi: 10.1504/EJIM.2023.133938.
• Wu, J., Wang, D. and Morschett, D. (2023) ‘Light touch goes where? : a longitudinal study of the post-acquisition integration paths adopted by Chinese multinational enterprises’, Journal of International Management, 29(5), p. 101063. doi: 10.1016/j.intman.2023.101063.
• Kessler, E., Prandini, M. and Wu, J. (2014) ‘Chinese companies in Switzerland’, Central European Business Review, 3(3), pp. 23–30. doi: 10.18267/j.cebr.90.

Book chapters, peer-reviewed

• Wang, D. and Wu, J. (2022) ‘A promising marriage that ended in divorce : a longitudinal case study of foreign divestment’, in Larimo, J. et al. (eds) Research Handbook on Foreign Exit, Relocation and Re-entry. Cheltenham: Edward Elgar Publishing, pp. 183–209. doi: 10.4337/9781800887145.00016.
• Wang, D. and Wu, J. (2021) ‘China-EU economic relations: where to go? : implications from a longitudinal case study of international acquisition’, in Xing, L. (ed.) China-EU relations in a new era of global transformation. Oxon: Routledge.
• Wu, J., Schnauss, M. and de Montrichard, C. (2019) ‘China ermöglicht solide Finanzierungen für KMUs : die Rolle von Alibaba und Alipay’, in Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft. Wiesbaden: Springer, pp. 159–169. doi: 10.1007/978-3-658-26137-5_10.

Written conference contributions, peer-reviewed

• Wu, J. (2022) ‘Post-acquisition integration strategies of Chinese multinational enterprises : a longitudinal multi-case study’, in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Wu, J. (2022) ‘Springboard trajectories of Chinese MNEs’, in 48th EIBA Annual Conference, Oslo, Norway, 8-10 December 2022.
• Wu, J., Kaiser, E. and Ziegler, S. (2022) ‘The west knows better? : a case study of the dynamic evolution of knowledge transfer between a Swiss subsidiary and its Chinese parent company’, in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

Other publications

• Wu, J. (2025) ‘Die US-Staatsanleihen sind Trumps Achillesferse’, Neue Zürcher Zeitung. Available at: https://www.nzz.ch/meinung/die-us-staatsanleihen-sind-trumps-achillesferse-ld.1883021.
• Wu, J. and Heissenberger, B. (2025) ‘Trumps Zollkrieg ist schädlich für die USA’, Neue Zürcher Zeitung, 246, p. 18. Available at: https://www.nzz.ch/meinung/trumps-zollkrieg-ist-schaedlich-fuer-die-amerikanische-wirtschaft-ld.1876435.
• Wu, J. et al. (2025) ‘Exportschlager Textilmaschine: Das war einmal. Wird sie es wieder?’, Die Volkswirtschaft. doi: 10.21256/zhaw-32852.
• Wu, J., Wang, D. and Morschett, D. (2021) ‘How do emerging market multinational enterprises use cross-border acquisitions to implement springboard internationalization’, in GSOM Emerging Markets Conference 2021, online, 4-12 October 2021.
• Wu, J. and Ziegler, S. (2019) ‘Chinesische Firmen kaufen Schweizer Traditionsunternehmen’, Die Volkswirtschaft, 2020(1-2), pp. 44–46. Available at: https://dievolkswirtschaft.ch/de/2019/12/chinesische-firmen-kaufen-schweizer-traditionsunternehmen/.
• Wu, J. and Schnauss, M. (2019) ‘Schweizer Stärken sind bei Chinas Unternehmern kaum bekannt’, Die Volkswirtschaft, 2019(6), pp. 51–53. Available at: https://dievolkswirtschaft.ch/de/2019/05/schnauss-wu-06-2019/.
• Wu, J. and Schnauss, M. (2018) ‘Auch in Europa denkbar? : Kooperation von staatlichen Banken mit Internetfirmen in China’, Die Bank, 2018(5), pp. 8–11. Available at: https://www.wiso-net.de/document/DIBA__2018050069.
• Wu, J. and Schnauss, M. (2018) ‘Chinas offener Umgang mit Daten’, Handelszeitung, pp. 30–31. Available at: https://www.handelszeitung.ch/kundendaten-chinas-offener-umgang-mit-daten.
• Wu, J. and Schnauss, M. (2018) ‘Internet of things’, KMU-Ratgeber. Available at: http://ratgeber.moneyhouse.ch/article/internet-of-things/.
• Wu, J. and Schnauss, M. (2018) ‘Trends Chinesisch-Schweizerischer M&A-Deals’, KMU-Ratgeber. Available at: http://ratgeber.moneyhouse.ch/article/trends-chinesisch-schweizerischer-ma-deals/.
• Wu, J. (2016) ‘Brexit China und die Chance für die Schweiz’, Handelszeitung, 2016(29), p. 21.

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