Dr. Marisa Tschopp

Work at ZHAW

Position

Head of Subject Area Humans and AI at the Institute of Human Behaviour, Society and Technology

Focus

Social and emotional perception and use of AI Human-AI Relationships: Human-AI Teaming, AI Companionship, AI & Mental Health Trust, Anthropomorphism, AI Literacy Ethical and Critical AI work and implications: Tech Solutionism, Gender Diversity, AI in Research and Teaching

Education and Continuing education

Education

• Dr. rer. nat. / Psychology
  University of Tübingen
  01 / 2021 - 04 / 2024
• Master of Arts / Psychology of Excellence in Business and Education
  Ludwigs Maximilian University
  07 / 2010 - 07 / 2012
• Bachelor of Arts / Business psychology
  University of Applied Management
  07 / 2008 - 07 / 2012

Network

Membership of networks

• Deutsche Gesellschaft für Pschologie (Ingpsy)
• Human-AI Teaming and emerging Collaboration (HAITeC Network)
• Women in AI

ORCID digital identifier

ORCID ID: 0000-0001-5221-5327

Social media

LinkedIn

Media presence

• NZZ
• Deutschlandfunk - Radio / Podcast about human-AI relationships
• «Lieber Chatbot …» – wie KI unsere Konfliktfähigkeit auf die Probe stellt - vsao Journal Interview
• Mouser Electronics Explores How Artificial Intelligence Shapes Everyday Technologies and Experiences - Podcast, The Tech Between Us
• Designing AI for Humans: The Psychology of Trust & Relationships - Hello 50:50 World Podcast

Publications

Written conference contributions, peer-reviewed

• Tschopp, M., Chen, C., Wischnewski, M., Gieselmann, M., Schöning, J., Sundar, S. S., & Sassenberg, K. (2026). Does humanizing chatbots promote or hinder voice shopping? [Conference paper]. In T. Eßmeyer, E. Law, N. Zargham, J. Edwards, H. Pelikan, A. Reinschlüssel, M. Luria, D. McMillan, M. Lee, & C. Munteanu (Eds.), Proceedings of the 8th ACM Conference on Conversational User Interfaces (p. 28). Association for Computing Machinery. https://doi.org/10.1145/3816046.3816202
• Tschopp, M., Schlicker, N., Zargham, N., Sætra, H. S., & Schöning, J. (2026). Barriers shaping synthetic relationships with companion bots : a three-week initial adaptation study [Conference paper]. In A. Følstad, S. Hobert, S. Papadopoulos, E. L.-C. Law, T. Araujo, E. Luger, & P. B. Brandtzaeg (Eds.), Chatbots and Human-Centered AI (pp. 3–19). Springer. https://doi.org/10.1007/978-3-032-26717-7_1

Publications before appointment at the ZHAW

Mara, M., Bauer, L., Tschopp, M. V., Grosswieser, H., & Kraus, J. (2026). Beyond Disposition: AI Knowledge Predicts Anthropomorphization of a Language Model Better Than Personality Traits in Lay and Expert Populations. Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems, 1–17. https://doi.org/10.1145/3772318.3791005

go back