Dr. Michael Stadler

Work at ZHAW

Position

• Head Center Strategy & Leadership
• Senior Lecturer (Strategic Management)

Focus

Strategy Development, Corporate Strategy, Business Strategy, Open Strategy, Coopetition, Heuristics & Biases

Experience

• Head Strategy and Projects
  Ringier AG, Zürich
  01 / 2013 - 02 / 2015
• Project Manager
  Ringier AG, Zürich
  01 / 2007 - 12 / 2012

Education and Continuing education

Education

• Dr. rer. pol.
  University of the Bundeswehr Munich
  10 / 2017 - 12 / 2021
• CAS Higher & Professional Education
  ZHAW Zurich University of Applied Sciences
  08 / 2016 - 07 / 2017
• M.A. HSG in Marketing, Services and Communication Management
  University of St. Gallen
  10 / 2004 - 04 / 2006
• B.A. HSG in Business Administration
  University of St. Gallen
  10 / 2001 - 09 / 2004

Projects

• Open Strategy and Commitment - Empirical Study / Project leader / completed
• Predictive replenishment of urban distribution centres for the decentralised food supply / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• Templ, M. and Stadler, M. (2026) 'Factors for analytical and intuitive cognition in strategy consultants : a multivariate analysis', Acta Psychologica, 263(106251). doi: 10.1016/j.actpsy.2026.106251.
• Stadler, M. and Scheidegger, N. (2024) 'Does 'Open Strategy' improve employees' knowledge of strategy? A quantitative study', Journal of Strategy and Management, 17(2), pp. 348–360. doi: 10.1108/JSMA-08-2023-0214.
• Heim, E. et al. (2021) 'Coopetition : Kooperationen unter Mitbewerbern am Beispiel der Logistikbranche', Zeitschrift Führung + Organisation, 2021(1), pp. 4–9.
• Heim, E. et al. (2018) 'Management globaler Supply Chains : Handelshemmnisse in vier Schritten ermitteln', Zeitschrift Führung + Organisation, 87(4), pp. 268–271.
• Pichel, K., Heim, E. and Stadler, M. (2017) 'Laterale Führung von Change-Projekten', Zeitschrift Führung + Organisation, 86(1), pp. 45–48.

Books, peer-reviewed

• Stadler, M. and Pichel, K. (2023) Quick Guide Strategisches Management und Digitalisierung : wie Sie Potenziale der Digitalisierung für Ihre Organisation strategisch nutzen. 1. Auflage. Wiesbaden: Springer. doi: 10.1007/978-3-658-41982-0.
• Stadler, M. (2022) Die Rolle von Analytik und Intuition in Strategieprozessen untersucht am Beispiel von Strategie-Consultants. Doctoral dissertation. Universität der Bundeswehr München. Available at: https://athene-forschung.rz.unibw-muenchen.de/116101?show_id=140247&result_nav=next&sortfield1=-typ.

Written conference contributions, peer-reviewed

• Stadler, M. et al. (2025) 'Measuring openness in strategy processes : scale development', in 2nd Open Strategy Workshop, Oxford, United Kingdom, 25-26 June 2025.
• Scherrer, M. et al. (2021) 'Towards a symbiotic mutualism through external supply chain integration', in Proceedings of the 28th EurOMA Conference. European Operations Management Association.

Other publications

• Stadler, M., Michel, S. and Müller, F. (2024) 'Banken: neuer CEO, neue Strategie', Die Volkswirtschaft. Available at: https://dievolkswirtschaft.ch/de/2024/06/banken-neuer-ceo-neue-strategie/.
• Pichel, K. and Stadler, M. (2021) Strategie im Kontext von Digitalisierung : ein Leitfaden für die Integration von Digitalisierung in das Strategische Management. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Stadler, M. and Röösli, F. (2020) 'Erfolg ist mehr als Wachstum', Handelszeitung, 2020(1/2).
• Röösli, F. and Stadler, M. (2018) 'Zukunftsfähigkeit schaffen in einem komplexen Marktumfeld', Faszination Leadership, 2017/2018, pp. 21–51.

Oral conference contributions and abstracts

• Wyss, M. P., Müller, F. and Stadler, M. (2023) 'The impact of transformational and transactional leadership on employee engagement in the context of the COVID 19 pandemic', in 21st EAWOP Congress : Book of Abstracts, pp. 993–994.
• Stadler, M. (2018) 'Analytik und Intuition in Strategieprozessen', in Research Colloquium 2018, Winterthur, 23. Mai 2018.

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