Olivier Reimann

Experience

• Teaching and Research Associate
  University of Zurich, Chair of Marketing (Prof. Dr. Martin Natter), Switzerland
  09 / 2017 - 08 / 2019
• Research and Teaching Associate
  University of Vienna, Chair of Marketing (o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner), Austria
  09 / 2013 - 08 / 2017

Publications

• Thomas, Oliver; Reimann, Olivier,

  2022.

  The bias blind spot among HR employees in hiring decisions.

  German Journal of Human Resource Management.

  37(1), pp. 5-22.

  Available from: https://doi.org/10.1177/23970022221094523

• Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,

  2023.

  Private labels and negative information : effects across retailers [paper].

  In:

  EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

• Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,

  2023.

  Private labels and negative information : effects within a retailer [paper].

  In:

  EMAC Regional Conference, Athens, Greece, 27-29 September 2023.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2022.

  Private labels, product harm crises, and cross-brand learning [paper].

  In:

  Proceedings of the European Marketing Academy.

  European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21-23 September 2022.

  European Marketing Academy.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Attitude formation toward economy, standard and premium private label [paper].

  In:

  Proceedings 2021 AMA Summer Academic Conference.

  2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.

  American Marketing Association.

  pp. 535-538.

  Available from: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Do PWYW labels affect internal reference prices and prices paid? [paper].

  In:

  Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, eds.,

  Advances in Consumer Research Volume 49.

  52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.

  Association for Consumer Research.

  pp. 523-524.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2021.

  First insights on brand attitude towards a retailer’s individual private labels [paper].

  In:

  Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, eds.,

  Advances in National Brand and Private Label Marketing.

  8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.

  Cham:

  Springer.

  pp. 20-23.

  Springer Proceedings in Business and Economics.

  Available from: https://doi.org/10.1007/978-3-030-76935-2_3

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2020.

  How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity.

  In:

  20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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