Olivier Reimann
Olivier Reimann
ZHAW
School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur
Experience
- Teaching and Research Associate
University of Zurich, Chair of Marketing (Prof. Dr. Martin Natter), Switzerland
09 / 2017 - 08 / 2019 - Research and Teaching Associate
University of Vienna, Chair of Marketing (o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner), Austria
09 / 2013 - 08 / 2017
Publications
Written conference contributions, peer-reviewed
- Nagengast, L., Reimann, O. and Kucza, G. (2025) 'Store environment, retail format, and premium private labels : the serial mediating roles of retailer and store brand evaluations', in 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
- Thomas, O. et al. (2024) 'The impact of store atmosphere and retailers" price positioning on economy, standard, and premium private labels', in Proceedings of the European Marketing Academy. European Marketing Academy, p. 122610.
- Reimann, O., Thomas, O. and Kucza, G. (2022) 'Private labels, product harm crises, and cross-brand learning', in Proceedings of the European Marketing Academy. European Marketing Academy.
Oral conference contributions and abstracts
Reimann, O. et al. (2020) 'How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity', in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.