Olivier Reimann

Experience

• Teaching and Research Associate
  University of Zurich, Chair of Marketing (Prof. Dr. Martin Natter), Switzerland
  09 / 2017 - 08 / 2019
• Research and Teaching Associate
  University of Vienna, Chair of Marketing (o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner), Austria
  09 / 2013 - 08 / 2017

Publications

Articles in scientific journal, peer-reviewed

Thomas, O. and Reimann, O. (2022) 'The bias blind spot among HR employees in hiring decisions', German Journal of Human Resource Management, 37(1), pp. 5–22. doi: 10.1177/23970022221094523.

Written conference contributions, peer-reviewed

• Nagengast, L., Reimann, O. and Kucza, G. (2025) 'Store environment, retail format, and premium private labels : the serial mediating roles of retailer and store brand evaluations', in 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Reimann, O., Nagengast, L. and Kucza, G. (2025) 'The impact of store atmosphere on retailer evaluations : discounters vs. supermarkets', in 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Thomas, O. et al. (2024) 'The impact of store atmosphere and retailers" price positioning on economy, standard, and premium private labels', in Proceedings of the European Marketing Academy. European Marketing Academy, p. 122610.
• Reimann, O. et al. (2024) 'Private labels and negative marketing events : inter-category spillover effects to competing retailers" private labels', in Proceedings of the European Marketing Academy. European Marketing Academy, p. 122609.
• Reimann, O. et al. (2023) 'Private labels and negative information : effects within a retailer', in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Nagengast, L. et al. (2023) 'Private labels and negative information : effects across retailers', in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Reimann, O., Thomas, O. and Kucza, G. (2022) 'Private labels, product harm crises, and cross-brand learning', in Proceedings of the European Marketing Academy. European Marketing Academy.
• Reimann, O. et al. (2021) 'First insights on brand attitude towards a retailer's individual private labels', in Martínez-López, F. J. and Gázquez-Abad, J. C. (eds) Advances in National Brand and Private Label Marketing. Cham: Springer, pp. 20–23. doi: 10.1007/978-3-030-76935-2_3.
• Reimann, O., Thomas, O. and Kucza, G. (2021) 'Do PWYW labels affect internal reference prices and prices paid?', in Williams Bradford, T., Keinan, A., and Thomson, M. (eds) Advances in Consumer Research Volume 49. Association for Consumer Research, pp. 523–524.
• Reimann, O., Thomas, O. and Kucza, G. (2021) 'Attitude formation toward economy, standard and premium private label', in Proceedings 2021 AMA Summer Academic Conference. American Marketing Association, pp. 535–538. Available at: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.

Oral conference contributions and abstracts

Reimann, O. et al. (2020) 'How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity', in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

go back