Olivier Reimann

Experience

• Teaching and Research Associate
  University of Zurich, Chair of Marketing (Prof. Dr. Martin Natter), Switzerland
  09 / 2017 - 08 / 2019
• Research and Teaching Associate
  University of Vienna, Chair of Marketing (o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner), Austria
  09 / 2013 - 08 / 2017

Publications

Articles in scientific journal, peer-reviewed

Thomas, O., & Reimann, O. (2022). The bias blind spot among HR employees in hiring decisions. German Journal of Human Resource Management, 37(1), 5–22. https://doi.org/10.1177/23970022221094523

Written conference contributions, peer-reviewed

• Nagengast, L., Reimann, O., & Kucza, G. (2025, September 24). Store environment, retail format, and premium private labels : the serial mediating roles of retailer and store brand evaluations. 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Reimann, O., Nagengast, L., & Kucza, G. (2025, September 18). The impact of store atmosphere on retailer evaluations : discounters vs. supermarkets. 16th Fall Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, 17-19 September 2025.
• Thomas, O., Reimann, O., Nagengast, L., & Kucza, G. (2024). The impact of store atmosphere and retailers’ price positioning on economy, standard, and premium private labels [Conference paper]. Proceedings of the European Marketing Academy, 122610.
• Reimann, O., Nagengast, L., Thomas, O., & Kucza, G. (2024). Private labels and negative marketing events : inter-category spillover effects to competing retailers’ private labels [Conference paper]. Proceedings of the European Marketing Academy, 122609.
• Reimann, O., Thomas, O., Nagengast, L., & Kucza, G. (2023, September 29). Private labels and negative information : effects within a retailer. EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Nagengast, L., Thomas, O., Reimann, O., & Kucza, G. (2023, September 29). Private labels and negative information : effects across retailers. EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
• Reimann, O., Thomas, O., & Kucza, G. (2022). Private labels, product harm crises, and cross-brand learning. Proceedings of the European Marketing Academy.
• Reimann, O., Thomas, O., Kucza, G., & Schuppisser, S. (2021). First insights on brand attitude towards a retailer’s individual private labels [Conference paper]. In F. J. Martínez-López & J. C. Gázquez-Abad (Eds.), Advances in National Brand and Private Label Marketing (pp. 20–23). Springer. https://doi.org/10.1007/978-3-030-76935-2_3
• Reimann, O., Thomas, O., & Kucza, G. (2021). Attitude formation toward economy, standard and premium private label [Conference paper]. Proceedings 2021 AMA Summer Academic Conference, 32, 535–538. https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
• Reimann, O., Thomas, O., & Kucza, G. (2021). Do PWYW labels affect internal reference prices and prices paid? [Conference paper]. In T. Williams Bradford, A. Keinan, & M. Thomson (Eds.), Advances in Consumer Research Volume 49 (pp. 523–524). Association for Consumer Research.

Oral conference contributions and abstracts

Reimann, O., Thomas, O., Kucza, G., & Schuppisser, S. (2020). How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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