Prof. Dr. Petra Moog

Network

ORCID digital identifier

ORCID ID: 0000-0002-9176-131X

Projects

• Transformation by Creagilization - Designing the Future with Creagile Skills & AI Literacy / Team member / ongoing
• Real-world Laboratory for Future Skills: Living Lab Creative Agility & Futures Literacy – interdisciplinary experimental space / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• Köhn, P., Wolff, S., Ruf, Philipp J., Moog, P. M., & Strina, G. (2025). From intention to behaviour : how individual entrepreneurial orientation and job fit influence employee intrapreneurship in SMEs. Creativity and Innovation Management, 34(3), 740–759. https://doi.org/10.1111/caim.12665
• Wolff, S., Koehn, P., Ruf, P. J., Moog, P., & Strina, G. (2024). Measuring family influence from the non-family employee perspective : the perceived family influence scale (PFIS). Journal of Family Business Strategy, 15(3), 100635. https://doi.org/10.1016/j.jfbs.2024.100635
• Bläse, R., Filser, M., Kraus, S., Puumalainen, K., & Moog, P. (2023). Non‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry. Business Strategy and the Environment, 33(2), 626–641. https://doi.org/10.1002/bse.3509
• Grözinger, A.-C., Wolff, S., Ruf, P. J., Audretsch, D. B., & Moog, P. (2023). The impact of SME leader’s psychological capital on strategic responses during crisis. BRQ Business Research Quarterly, 28(1), 265–287. https://doi.org/10.1177/23409444231184481
• Wolff, S., Guenther, C., Moog, P., & Audretsch, D. B. (2022). The geography of the continuum of entrepreneurship activities : a first glance based on German data. The Journal of Technology Transfer, 48(4), 1243–1273. https://doi.org/10.1007/s10961-022-09961-x

Written conference contributions, peer-reviewed

Walker, N., & Moog, P. (2025, June 25). European university alliances and their innovation & entrepreneurship ecosystems : one vision - ten implementations: a status quo analysis of EELISA. 25th EURAM Annual Conference, Florence, Italy, 22-25 June 2025.

Other publications

Walker, N., Whett, K., Moog, P., & Cometta, C. (2024). Studie «Open Innovation Plattform ZHAW». ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Oral conference contributions and abstracts

• Borghoff, B., Lehr, C., Hunziker Heeb, A., Moog, P., Barbeara Campagna, A., & Baumast, A. (2025). Don’t optimize – creAIgilize! : how creative agility can inspire a responsible use of AI [Conference presentation]. VALS-ASLA Symposium 2025: Creativity Meets Technology : Book of Abstracts, 11–15. https://www.zhaw.ch/storage/linguistik/institute-zentren/imk/upload/forschung/book-of-abstracts-2025.pdf
• Borghoff, B., Frick-Islitzer, D., Moog, P., Luisier, C., Riediger, H., Uhl, M., & Jungmeier, P. (2023, May 4). Future Skill «Kreative Agilität» : kreagil navigieren in und durch überfordernde Zeiten. ZHAW Proof of Concept-Lab & IAM MediaLab Veranstaltung, Winterthur, Schweiz, 4. Mai 2023. https://birgittaborghoff.com/wp-content/uploads/2023/05/E_20230504_multiplier-event_kreative-agiltaet_PoC-Lab_borg.pdf

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