Prof. Dr. Petra Moog

Network

ORCID digital identifier

ORCID ID: 0000-0002-9176-131X

Projects

• Transformation by Creagilization - Designing the Future with Creagile Skills & AI Literacy / Team member / ongoing
• Real-world Laboratory for Future Skills: Living Lab Creative Agility & Futures Literacy – interdisciplinary experimental space / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• Köhn, P. et al. (2025) 'From intention to behaviour : how individual entrepreneurial orientation and job fit influence employee intrapreneurship in SMEs', Creativity and Innovation Management, 34(3), pp. 740–759. doi: 10.1111/caim.12665.
• Wolff, S. et al. (2024) 'Measuring family influence from the non-family employee perspective : the perceived family influence scale (PFIS)', Journal of Family Business Strategy, 15(3), p. 100635. doi: 10.1016/j.jfbs.2024.100635.
• Bläse, R. et al. (2023) 'Non‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry', Business Strategy and the Environment, 33(2), pp. 626–641. doi: 10.1002/bse.3509.
• Grözinger, A.-C. et al. (2023) 'The impact of SME leader's psychological capital on strategic responses during crisis', BRQ Business Research Quarterly, 28(1), pp. 265–287. doi: 10.1177/23409444231184481.
• Wolff, S. et al. (2022) 'The geography of the continuum of entrepreneurship activities : a first glance based on German data', The Journal of Technology Transfer, 48(4), pp. 1243–1273. doi: 10.1007/s10961-022-09961-x.

Written conference contributions, peer-reviewed

Walker, N. and Moog, P. (2025) 'European university alliances and their innovation & entrepreneurship ecosystems : one vision - ten implementations: a status quo analysis of EELISA', in 25th EURAM Annual Conference, Florence, Italy, 22-25 June 2025.

Other publications

• Cometta, C. et al. (2026) Open CoLAB Studie : eine Analyse des Kollaborationspotenzials der LABs an der ZHAW zur Stärkung von offener Innovation und bürgernaher Wissenschaft. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-36515.
• Walker, N. et al. (2024) Studie «Open Innovation Plattform ZHAW». Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-36298.

Oral conference contributions and abstracts

• Borghoff, B. et al. (2025) 'Don't optimize – creAIgilize! : how creative agility can inspire a responsible use of AI', in VALS-ASLA Symposium 2025: Creativity meets technology : Book of Abstracts. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, pp. 11–15. Available at: https://www.zhaw.ch/storage/linguistik/institute-zentren/imk/upload/forschung/book-of-abstracts-2025.pdf.
• Borghoff, B. et al. (2023) 'Future Skill «Kreative Agilität» : kreagil navigieren in und durch überfordernde Zeiten', in ZHAW Proof of Concept-Lab & IAM MediaLab Veranstaltung, Winterthur, Schweiz, 4. Mai 2023. Available at: https://birgittaborghoff.com/wp-content/uploads/2023/05/E_20230504_multiplier-event_kreative-agiltaet_PoC-Lab_borg.pdf.

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