The Desire to Move Home Frequently Loses Out to Reality
A sizable number of Swiss residents would like to move house but remain in their current homes owing to a lack of suitable properties and incentives. In the Housing Study Series, the latest study “Rethinking Residential Mobility” sheds light on why people do not move home as often as they would like – and what measures might increase residential mobility.

Many people between the ages of 45 and 79 – known as “best agers” – live in properties or situations that no longer suit them. “When the children leave home or parents retire, a new space opens up for many people. The need to consciously redesign one’s own living environment is increasing, but suitable offers are often lacking,” explains co-study leader Dr. Holger Hohgardt from ZHAW.
The ZHAW “Housing Study Series” has been conducted jointly with the Federal Housing Office (BWO), the Fédération Romande Immobilière, and the Swiss Homeowners Association since 2022.
Looking for new living ideas but seldom finding them
There are hardly any established housing options that cater to changing needs in this phase of life. Helpful services such as digital exchange platforms, information events, or independent housing advice are also rare. For a house move to be successful in this phase of life, more commitment is needed from local authorities and businesses, for example, through pilot projects or municipal housing strategies,” says Hohgardt.
The younger generation – plenty of ideas but few opportunites
The younger generation is very willing to relocate and the desire to move into their own home is particularly common. However, rising real estate prices, a limited supply of affordable properties, and strict financing conditions often make such a move beyond the reach of many. “For families and young people, home ownership is usually out of the question,” admits ZHAW researcher Selina Lehner.
However, there are alternatives such as installment plans, small-scale home ownership, temporary home ownership, and building leases. “These solutions could form a bridge to ownership, but today they remain limited or impossible for legal reasons,” continues Lehner.
“Moving house rarely pays off”
Switzerland's housing system currently offers more incentives for stability than for change. Mortgage financing is aimed at long-term affordability, and tenancies are often associated with low existing rents. “At first glance, moving house rarely pays off nowadays – even if the desire for a new home is there,” says co-head of the study Lehner.
For this to change, we need impetus from politics and business – innovative housing solutions, low-threshold advice, and new financing models for all stages of life.
- Dr. Holger Hohgardt, Institute of Wealth & Asset Management, ZHAW School of Management and Law, phone: +41 58 934 40 34, email: holger.hohgardt@zhaw.ch
- Selina Lehner, Institute of Wealth & Asset Management, ZHAW School of Management and Law, phone +41 58 58 934 46 82, email: selina.lehner@zhaw.ch
- Media and Communication BWO, phone +41 58 463 49 95, email: media@bwo.admin.ch
- ZHAW Zurich University of Applied Sciences, Corporate Communications, phone +41 58 934 75 75, email: medien@zhaw.ch