Swiss Managers Survey: TARIFFying
The 6th edition of the ZHAW survey examines how Swiss companies are responding to the volatile business environment.
In 2025, geopolitical frictions have spilled over into trade policy. The US administration has introduced higher duties on a broad range of Swiss and EU products, and other major economies are adjusting their own tariffs in response. These developments are already affecting supply chains, pricing decisions, and investment plans in Switzerland. In the 6th edition of this survey, we explores how Swiss companies are responding to this volatile business environment and the broader trade-war landscape.
The Swiss Managers Survey is a collaborative effort of ZHAW, Scuola universitaria professionale della Svizzera italiana (SUPSI), Fachhochschule Graubünden (FHGR) and HE-Arc (Haute Ecole Arc).
