Suitability of XR technologies in the area of marketing and sales of technical products
The project investigates the feasibility and concrete benefits of extended reality (XR) for a machine manufacturer's marketing and sales processes. Use cases are defined, technological requirements are evaluated, and a prototype XR demonstrator is developed for a selected machine.
Description
A machine manufacturer sells complex systems that are difficult to transport or demonstrate on-site. Customers want to experience, understand, and compare the machines before purchasing – ideally without long journeys or physical samples. Marketing and sales are facing limitations when it comes to presentations (e.g., high transport costs, limited demo opportunities, geographical distances).
XR technologies (AR, VR, MR) enable virtual product presentations, interactive demos, and immersive customer experiences. The goal is to systematically investigate the suitability of XR technologies for marketing and sales, to identify the current (2025) possibilities and limitations of these technologies, and to develop a recommended course of action for the company.
Key data
Projectlead
Project status
ongoing, started 07/2025
Institute/Centre
Institute of Product Development and Production Technologies (IPP)
Funding partner
Innosuisse Innovationsscheck
