Dr. Magdalena Zabicka-Wlodarczyk
Dr. Magdalena Zabicka-Wlodarczyk
ZHAW
School of Management and Law
Work at ZHAW
Position
As a scholar with extensive practical experience, I bring over 15 years of insight into organizational resilience, artificial intelligence adoption, and cross-cultural business dynamics. My research bridges the gap between technology-driven innovation and human-centered organizational change.
Focus
- Organizational Dynamics & AI Integration
- Organizational resilience and adaptive capacity
- AI implementation from organizational and human perspectives
- Organizational behavior and barriers to technology adoption
- Cultural differences in business practices and decision-making
- Cross-cultural variations in customer behavior and AI acceptance
- International perspectives on workplace artificial intelligence integration
- Modern AI tools and technologies in enterprise environments
- Consumer behavior in artificial intelligence-enabled contexts
- AI adoption patterns across diverse cultural settings
Teaching
- Consumer Behavior in Artificial Intelligence-Enabled Contexts
- Emerging Technologies
- Intercultural Marketing
Experience
- Lecturer
DSW University of Lower Silesia, Wroclaw, Poland
01 / 2025 - today - Independent Consultant and Researcher
MZW Research Service
08 / 2021 - today - Market & Customer Research Manager
Orsay GmbH
06 / 2008 - 07 / 2022
Education and Continuing education
Education
- 2023 / PhD in Management
Wroclaw University of Economics and Business
10 / 2015 - 04 / 2023 - 2003 / M.A. in Sociology
University of Wroclaw
10 / 1998 - 06 / 2003