Dr. Elena Hubschmid-Vierheilig
Dr. Elena Hubschmid-Vierheilig
ZHAW
School of Management and Law
Institute for Organizational Viability
Theaterstrasse 17
8400 Winterthur
Personal profile
Management role
- Programme Director, CAS Strategic Human Capital Management & Analytics
- Head of Research/Focus Area, Module coordinator Human Capital Management
Position at the ZHAW
Lecturer
www.zhaw.ch/zhcm
Expertise and research interests
Module Coordinator Human Capital Management
Senior lecturer Bachelor Human Capital Management in English & German
Senior lecturer CAS Human Capital Development
Senior lecturer CAS Human Capital Management at the Winterthur Institute of Health Economics
Research interests:
Employer Branding
Digital competencies
Diversity Management & intercultural HRM
Digital competences of graduates
Educational background
2009-2012 Dr.rer.oec University of Bern, Switzerland
2009-2010 CAS HE (Certificate of Advanced Studies in Higher Education)
2007-2008 Master of science in Business Administration of the University of Bern (Major: Business Administration, Minor: law)
2001-2006 Bachelor studies in Public Administration Moscow State University (MGU Lomonosov) und Political science studies at the Villanova University, PA, USA
Languages: German, English, Russian (native or bilingual proficiency), French (full professional proficiency)
Professional milestones
Since Jan 2018 Senior lecturer and faculty member at the Centre for Human Capital Management (New: Team Human Capital, Center for Organizational Viability), ZHAW
Aug 2015-Dec 2017 lecturer and faculty member at the Centre for Human Capital Management, ZHAW
2012-2015 Angst+Pfister AG, Zurich. Group Human Resources. Group HR Project Manager
2012-2014 Institute for Organisation und HRM, Faculty of Business, Economics & Social Sciences, University of Bern. Lecturer on Intercultural HRM
2008-2012 Institute for Organisation und HRM, Faculty of Business, Economics & Social Sciences, University of Bern. Research assistant
Since 2011 a regular Speaker at conferences and events held in Switzerland on HR issues
Publications
-
Müller, Andrea; Hubschmid-Vierheilig, Elena; Matt, Vera,
2022.
Wirtschaftspsychologie.
24(4), pp. 5-17.
-
Nachmias, Stefanos; Hubschmid-Vierheilig, Elena,
2021.
Human Resource Development International.
24(2), pp. 123-132.
Available from: https://doi.org/10.1080/13678868.2021.1893503
-
Hubschmid-Vierheilig, Elena; Norbert, Thom,
2018.
Evidenzbasiertes Employer Branding.
Zeitschrift Führung + Organisation.
87(3), pp. 164-173.
Available from: https://www.wiso-net.de/document/ZFO__061801007
-
Hubschmid-Vierheilig, Elena; Rohrer, Monika; Mitsakis, Fotios,
2020.
Digital competence revolution and human resource development in the United Kingdom and Switzerland
.
In:
Loon, Mark; Stewart, Jim; Nachmias, Stefanos, eds.,
The Future of HRD, Volume I : Innovation and Technology.
Cham:
Palgrave Macmillan.
pp. 53-91.
Available from: https://doi.org/10.1007/978-3-030-52410-4_3
-
Hubschmid-Vierheilig, Elena; Rohrer, Monika; Mitsakis, Fotis,
2019.
Digital competence and SMEs : review of the relevant literature [paper].
In:
20th International Conference on Human Resource Development Research and Practice across Europe : conference proceedings.
University Forum for HRD 20th Anniversary Conference, Nottingham, UK, 24-26 June 2019.
Nottingham:
University Forum for Human Resource Development (UFHRD).
pp. 620-631.
-
Nachmias, Stefanos; Mitsakis, Fotis; Hubschmid-Vierheilig, Elena; Rohrer, Monika; Seiler, Roger,
2019.
In:
2019 AHRD International Research Conference in the Americas February 13-16, 2019 : Louisville, Kentucky, U.S.A. : Poster E-Book.
Academy of Human Resource Development 26th Annual International Research Conference, Louisville, USA, 13-16 February, 2019.
Academy of Human Resource Development.
pp. 8.
Available from: https://cdn.ymaws.com/www.ahrd.org/resource/resmgr/2019conference/AHRD-2019-Poster_Ebook.pdf
-
Hubschmid-Vierheilig, Elena; Müller, Frithjof,
2016.
Fünf Tipps für ein gutes Onboarding.
HR Today.
2016(5), pp. 41.
-
Müller, Frithjof; Müller, Andrea; Hubschmid-Vierheilig, Elena,
2016.
Interkulturelle Teams generationenübergreifend führen.
Organisator.
2016(3), pp. 16-17.
-
Müller, Frithjof; Hubschmid-Vierheilig, Elena,
2016.
Riskante Entscheide am Arbeitsmarkt.
Competence.
7, pp. 38-39.
Available from: https://doi.org/10.21256/zhaw-3420
Publications before appointment at the ZHAW
Monographs
Hubschmid,Elena (2012): Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing, Peter Lang International Academic Publishers, Bern et al
Articles in Books and Journals
Thom,N./Hubschmid,E. (2012): Intergenerationeller Wissenstransfer: Besonderheiten jüngerer und älterer Mitarbeitenden.In:Brüchiger Generationenkitt? Eds. P. Perrig-Chiello & M. Dubach, vdf Hochschulverlag at the ETH Zurich, 81-94
Thom, N./Hubschmid,E.(2011): Le concept de marque employeur: la clé d’un recrutement efficace. In:Career Starter-Schweizer Karriereratgeber 15, 171-173
Thom,N./Hubschmid,E. (2011): Potenzielle Mitarbeiter weltweit rekrutieren.In:io Management 80 (4),18-21
Hubschmid,E./Thom,N.(2010):Управление персоналом в немецкоговорящих странах Европы и Pоссии. In: Труд за рубежом 12 (1/2), 115-129
Working papers
Hubschmid,Elena (2012):Shaping Efficient Employer Branding to Target Generation Y: A Cross-National Perspective on Recruitment Marketing. Results of the Study. Working Paper no. 101 at the IOP of the Universität Bern, Bern
Hubschmid,Elena (2011): Shaping Efficient Employer Branding. Generation Y’s Employment Expectations: A Cross-Cultural Perspective on HR Marketing.Working Paper no. 96 at the IOP of the Universität Bern, Bern
Other publications
Hubschmid-Vierheilig, Elena (2019): Wissen ist eine Machtquelle im Wettbewerb mit Kollegen. Interview in der NZZ vom 16. April 2019
Link zur Online-Version: www.nzz.ch/wirtschaft/babyboomer-und-millennials-wie-der-wissenstransfer-funktioniert-ld.1475575