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Dr. Elena Hubschmid-Vierheilig

Dr. Elena Hubschmid-Vierheilig

Dr. Elena Hubschmid-Vierheilig
ZHAW School of Management and Law
Human Capital Management
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 72 66
elena.hubschmid@zhaw.ch

Personal profile

Management role

  • Programme Director, CAS Human Capital Development & International HR Management
  • Head of Research/Focus Area, Module coordinator Human Capital Management

Position at the ZHAW

Senior lecturer

www.zhaw.ch/zhcm

Professional development teaching

Expertise and research interests

Module Coordinator Human Capital Management
Senior lecturer Bachelor Human Capital Management in English & German
Senior lecturer CAS Human Capital Development
Senior lecturer CAS Human Capital Management at the Winterthur Institute of Health Economics


Research interests:
Employer Branding
Digital competencies
Diversity Management & intercultural HRM
Digital competences of graduates

Educational background

2009-2012 Dr.rer.oec University of Bern, Switzerland
2009-2010 CAS HE (Certificate of Advanced Studies in Higher Education)
2007-2008 Master of science in Business Administration of the University of Bern (Major: Business Administration, Minor: law)
2001-2006 Bachelor studies in Public Administration Moscow State University (MGU Lomonosov) und Political science studies at the Villanova University, PA, USA

Languages: German, English, Russian (native or bilingual proficiency), French (full professional proficiency)

Professional milestones

Since Jan 2018 Senior lecturer and faculty member at the Centre for Human Capital Management, ZHAW
Aug 2015-Dec 2017 lecturer and faculty member at the Centre for Human Capital Management, ZHAW
2012-2015 Angst+Pfister AG, Zurich. Group Human Resources. Group HR Project Manager
2012-2014 Institute for Organisation und HRM, Faculty of Business, Economics & Social Sciences, University of Bern. Lecturer on Intercultural HRM
2008-2012 Institute for Organisation und HRM, Faculty of Business, Economics & Social Sciences, University of Bern. Research assistant

Since 2011 a regular Speaker at conferences and events held in Switzerland on HR issues

Publications and conference contributions

Other publications

Hubschmid-Vierheilig, Elena (2016): Wissen ist eine Machtquelle im Wettbewerb mit Kollegen. Interview in der NZZ vom 16. April 2019
Link zur Online-Version: www.nzz.ch/wirtschaft/babyboomer-und-millennials-wie-der-wissenstransfer-funktioniert-ld.1475575

Publications before appointment at the ZHAW

Monographs

Hubschmid,Elena (2012): Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing, Peter Lang International Academic Publishers, Bern et al

Articles in Books and Journals

Thom,N./Hubschmid,E. (2012): Intergenerationeller Wissenstransfer: Besonderheiten jüngerer und älterer Mitarbeitenden.In:Brüchiger Generationenkitt? Eds. P. Perrig-Chiello & M. Dubach, vdf Hochschulverlag at the ETH Zurich, 81-94

Thom, N./Hubschmid,E.(2011): Le concept de marque employeur: la clé d’un recrutement efficace. In:Career Starter-Schweizer Karriereratgeber 15, 171-173

Thom,N./Hubschmid,E. (2011): Potenzielle Mitarbeiter weltweit rekrutieren.In:io Management 80 (4),18-21

Hubschmid,E./Thom,N.(2010):Управление персоналом в немецкоговорящих странах Европы и Pоссии. In: Труд за рубежом 12 (1/2), 115-129

Working papers

Hubschmid,Elena (2012):Shaping Efficient Employer Branding to Target Generation Y: A Cross-National Perspective on Recruitment Marketing. Results of the Study. Working Paper no. 101 at the IOP of the Universität Bern, Bern

Hubschmid,Elena (2011): Shaping Efficient Employer Branding. Generation Y’s Employment Expectations: A Cross-Cultural Perspective on HR Marketing.Working Paper no. 96 at the IOP of the Universität Bern, Bern