PD Dr. habil. Jochen Wulf
PD Dr. habil. Jochen Wulf
ZHAW
School of Engineering
Forschungsschwerpunkt Business Engineering and Operations Management
Technikumstrasse 81
8400 Winterthur
Work at ZHAW
Position
Senior Lecturer, Research & Development
Focus
- AI-based Service Engineering
- AI-Driven Customer Service Management
- Business Case Design for AI-based Services
Teaching
- Service Operations Management
- Data Products & Services
- Service Engineering Basics
- Service Engineering Labs
- Servitization of Manufacturing
- Business, Production and Service Transformation
Professional development teaching
CAS Smart Service Engineering (Data Product Design)
Experience
- Head of Data Management
Volksbank eG - Die Gestalterbank
03 / 2020 - 07 / 2022 - Senior Postdoctoral Fellow (International Postdoctoral Fellowship Program) and Lecturer Data Science
University of St.Gallen
07 / 2016 - 02 / 2020 - Head Competence Center Digital Consumer Services
HSG (financed by Migros, Nestle, Bayer, ZKB)
01 / 2014 - 06 / 2016 - Project Manager
University of St.Gallen
02 / 2012 - 06 / 2014 - Senior Consultant
ITMP
09 / 2011 - 02 / 2012 - Research Scientist
Technical University of Berlin
01 / 2007 - 08 / 2011 - Diplomand
SAP AG
07 / 2006 - 12 / 2006 - Intern
Lufthansa Systems
07 / 2005 - 10 / 2005 - Student Employee
MedicalCommunications GmbH (www.ashvins.eu)
12 / 2004 - 05 / 2005 - Intern
HBS Consulting GmbH
05 / 2004 - 06 / 2004 - Student Employee (Web Development)
University of Karlsruhe
03 / 2002 - 09 / 2003
Education and Continuing education
Education
- Habilitation / Information Systems Engineering & Management
University of St.Gallen
07 / 2016 - 02 / 2020 - Ph.D. / Information and Communications Management
Technical University of Berlin
01 / 2007 - 08 / 2011 - Diplom / Information Engineering and Management
Karlsruhe Institute of Technology (KIT)
10 / 2000 - 12 / 2006
Continuing Education
CAS University Didactics
University of St.Gallen
02 / 2018
Network
Awards
- Google Academic Research Grant
Google
09 / 2023 - MKWI 2010 Best Paper Award
Multikonferenz Wirtschaftsinformatik
01 / 2010 - MKWI 2010 Best Paper Award
Multikonferenz Wirtschaftsinformatik
01 / 2010
Social media
Projects
- Enabling manufacturing companies to implement the circular economy through the use of data (BePro-CEND) / Project leader / Project ongoing
- Learning Copilot / Project leader / Project ongoing
- Large Language Models LLM (e.g. GPT) aaS in Marketing / Project co-leader / Project completed
Publications
-
Herterich, Matthias M.; Dremel, Christian; Wulf, Jochen; vom Brocke, Jan,
2022.
The emergence of smart service ecosystems : the role of socio‐technical antecedents and affordances.
Information Systems Journal.
33(3), pp. 524-566.
Available from: https://doi.org/10.1111/isj.12412
-
Wulf, Jochen; Brenner, Walter,
2023.
Bereit für den digitalen Endkunden? : ein Fähigkeitsmodell
.
In:
Gassmann, Oliver; Sutter, Philipp, eds.,
Digitale Transformation gestalten.
Hanser.
pp. 207-222.
Available from: https://doi.org/10.3139/9783446468887.012
-
Wulf, Jochen; Meierhofer, Jürg,
2024.
Wie LLMs die Automatisierung im Kundendienst fördern.
ServiceToday.
38(Sonderausgabe 2024), pp. 82-83.
Available from: https://bc-production.pressmatrix.com/de/profiles/3df31a994fc2/editions/2ed85b567c8dfa546626/pages/page/42
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Wulf, Jochen; Meierhofer, Jürg,
2023.
Towards a taxonomy of large language model based business model transformations.
arXiv.
Available from: https://doi.org/10.48550/arXiv.2311.05288
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Wulf, Jochen; Meierhofer, Jürg,
2023.
Large Language Models in Industrieunternehmen.
Technische Rundschau.
23(9), pp. 48-50.
Available from: https://doi.org/10.21256/zhaw-28949
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Wulf, Jochen,
2023.
Medium.
Available from: https://medium.com/@jocwulf/gamification-of-childrens-learning-with-chatgpt-a-prototype-application-and-first-application-51e5cb89c6c8
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Wulf, Jochen; Meierhofer, Jürg,
2023.
Pioneering a new era of automated customer service with large language models (LLMs).
Medium.
Available from: https://medium.com/@jocwulf/pioneering-a-new-era-of-automated-customer-service-with-large-language-models-llms-1cc4aacbeb03
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Wulf, Jochen; Meierhofer, Jürg,
2023.
Unlocking the business potential of large language models : real-world applications and obstacles.
LinkedIn Pulse.
Available from: https://www.linkedin.com/pulse/unlocking-business-potential-large-language-models-real-world-wulf/